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Preparing for Black Friday: Z Rack Accessories and More

Any retailer looking for ways to keep their business in the black knows the revenue that can come with Black Friday sales. When properly prepared and with a solid sales strategy at hand, Black Friday can be one of the most (if not the most) lucrative sales days of the year. On the other hand, if your store isn’t prepared and you haven’t done research into holiday sales strategies, you can just as easily take a loss on one of the biggest single sales days of the year. So how do you prepare properly for Black Friday and promote success as much as possible? Well, part of the answer is going to be research and data analysis, but the other part is planning for the necessities for seamless day-of operations. Here are a few things to consider:

Know Your Products

The first big question is that of deals and specials. Shoppers on Black Friday specifically are going to expect to find deals galore. But, at the same token, if you discount everything in your store, you’re not likely to see a profit, if you even break even. The trick is to strategically choose which products to put on sale. These should be items or sales enticing enough to get shoppers ready to come in and spend money in your store when they see the ad or hear about the sale. Of course, be sure you’re keeping profit margins in mind when you determine which items will get the Black Friday deals spotlight so you don’t lose money on your sales. The point is to offer just enough sales and specials that shoppers will come in. From there, your displays should be arranged in such a way that they encourage additional shopping, outside of those items on sale.

Arranging Your Retail Display Racks

In previous blog posts, we’ve talked about the importance of creating a flow across your sales floor and leaving enough space around each display that customers can shop from any angle. When it comes to Black Friday, things get a little less neat and orderly, and that’s okay. Shoppers generally have ready-made expectations that there will be large crowds and packed stores. Because that expectation is already out there, you can usually get away with filling your sales floor a bit more heavily than you usually would. When you have a larger quantity of shoppers pulling items off shelves and emptying retail clothing racks at a faster pace, the additional inventory already on display will help keep things from looking too sparse as the day goes on. Set up your special Black Friday sales throughout the store so you can encourage shoppers to move further into your store and, hopefully, find other things that appeal. Those impulse purchases are going to be where your primary profits come from on Black Friday, so you want to ensure there are plenty of opportunities to shop throughout your store.

Accessorizing Your Racks

In order to encourage your shoppers to buy more, you have to ensure they are seeing more. This generally means arranging your retail display racks to guide shoppers around your sales floor in such a way that they will explore more and see more. When it’s time for Black Friday shopping, you may want to accessorize each of your retail display racks better than a toddler playing in Mom’s jewelry box. Adding additional railings, shelves, and baskets to existing retail display racks is a good way to add to your sales floor without blocking pathways and gumming up aisles. This way, you can get more of your merchandise in front of your shoppers without blocking their ability to move around the store. In particular, accessorizing your Z racks means you can more easily transport your goods between the stock room and the front. Or, if you need some extra hanging space, use those Z racks as temporary retail display racks during the rush of Black Friday sales. Accessorizing your metal clothes racks, when done properly, can help improve your profit potential on Black Friday and throughout the holiday sales season.

Prepare for the coming Black Friday onslaught. Shop Z rack accessories as well as a range of retail display racks online with Metropolitan Display or give us a call to order!

Holiday Sales Prep: Is Your Store Ready? Part 2

We know it doesn’t feel like it now, but the holidays are just around the corner. For those of us in retail, that means the biggest shopping season of the year, which is something to get excited about. It’s also a time of year that requires a bit of extra preparation. If you want to [...]

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Holiday Sales Prep: Is Your Store Ready? Part 1

The holiday season is just around the corner! No, really, it may feel like autumn has barely started, but for those in retail, that means now is the time to prepare. Black Friday and Thanksgiving weekend are generally the biggest set of sales days during the calendar year, and if you’re not preparing your store, [...]

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Visual Merchandising and Retail Display Racks: Creating Impact

If you’ve been paying attention to the Metropolitan Display blog recently, you know we’ve been discussing ways to maximize your sales floor to encourage shoppers and drive up sales—which, as a retail store owner, we know you’re pretty interested in. The way you arrange your sales floor can have a huge impact on your sales, [...]

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When Enough Becomes Too Much: Retail Display Balance

We’ve mentioned this a time or two in previous blogs, but the way you choose to arrange your retail store’s sales floor can have a pretty massive impact on your sales. No matter how effective your branding, your window displays, or your marketing, your sales are only going to be as good as your sales [...]

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Garment Rack or Wardrobe: Save Time and Space

How many days do you wake up wishing for ten more minutes (or an hour) before you had to leave for work? If you’re like so many night owls, mornings are especially hard when you have a time constraint like getting to work on time or dropping the kids at school. Well, if you’re looking [...]

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Features to Look for In Retail Clothing Racks

Whether you’re outfitting your first retail store or it’s time to change up your floor displays, finding new retail clothing racks can be a daunting task because of the wide array of different options out there. First, you’ll need to decide styles—do you want a Z rack? An H rack? A whole bunch of round [...]

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Our 5 Fave Garment Rack Decorating Ideas for Kids

If you keep up with the Metropolitan Display blog, you probably saw our recent post about why Z racks are the most versatile of the portable metal clothes rack options. When you need an on-the-go garment rack for hauling and storing easily, the Z rack ought to be your go-to; however, that style of rack is generally [...]

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Starting From Scratch with Retail Clothing Racks

Whether you’re starting a brand new store or you’re ready to get rid of every last broken down, junky metal clothes rack in your store, starting from scratch can be both a blessing and a burden. Whatever the reason you’re starting back at square one, do a bit of research and create a plan before [...]

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Why Z Racks are the Ultimate Rack

Whether you run a retail store, you’re in charge of a statewide dance competition, or you just really love good home organization, you may have developed an opinion or two about garment racks and all the other metal clothes rack options out there. Do you only allow rolling garment racks in your competition space? Are [...]

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