DIY Quick & Easy Table Cover Tips for Creating Attention-Grabbing Displays

Product Display Table Cover TipsIf you don’t plan to bring your own tables to events, tradeshows or expo booths, it’s important to know what sizes and shapes of tables you’ll be covering. After all, nothing is worse than showing up with square table covers and finding out you need to cover round tables. (Keep reading – we’ll tell you how to overcome this.)

 

Even if the event coordinators provide table linens as part of the booth or display agreement, consider investing in custom imprinted table covers to increase your marketing power and set you apart from your competitors. Custom table coverings are a small investment, but they will give you years of effective marketing.

 

Choosing the Right Size Table Covers

 

Here’s some tips on choosing the right sizes of table linens to make your table presentations look professional, inviting and unique:

 

Three-Sided Table Covers

3 Sided Table Covers for Product DisplaysCovering Square Tables: Three-sided table linens hide stored items from the view of passersby, but allow for easy access to those items. If you will be restocking products or refilling brochure or literature holders, a three-sided table cover is your best choice. This size also allows you to provide seating for staff members because they can pull chairs up under the table for comfort and convenience.

Covering Round Tables: While most event venues use standard six- or eight-foot banquet tables, you may find yourself in a situation where you must cover round tables with square table cloths. Use a 60-inch square, three-sided table linen, and you still have about a 17-inch drop to play with. This works for round tables up to 36-inches in diameter.

 

If you need more drop or want to give the illusion of a fully draped table, trying using two, 60-inch square table cloths in matching colors, overlapped at the center. Use table clips or straight pins to secure them, and arrange your display materials to disguise as much of the center seam as possible.

 

Fitted Table Covers

 

Fitted table covers with custom imprintUse fitted table covers to give booths and display areas a neat, professional appearance that camouflages items that might be stored under the table. Opt for this style if you don’t plan to have people sitting at the table, or if you are storing non-essential items such as packing materials, brochure or product boxes and so forth, because you won’t be able to access the stored items easily.

 

Convertible Table Covers

 

It’s always a good idea to have a few convertible table covers in your table linen inventory as a backup for those occasions when you don’t know if you’ll need to cover a six- or eight-foot table. It’s also nice to have some of these on hand just in case you run short of one size or the other of your table cloths and need to make some on-the-fly adjustments. The handy hook and loop attachments on convertible table covers ensure fast and hassle-free size changes.

 

Table Cover Carry Cases

 

Table Cover Carrying CasesWhen ordering your table linens, remember to pick up some handy carrying cases. In addition to making the task of hauling around table covers easier and more convenient, they are an inexpensive way to keep table covers dry and dirt free.

 

Tips for Dressing Up Display Tables

 

Complement table displays and make them visually attractive to passersby by making simple ribbon bows in the color of your choice. Secure the bows to the table cover with straight pins.

 

For white table covers, consider using gold or silver ribbon bows for an elegant look, or red or blue to draw attention. For colored table coverings, choose a complementary color or a contrasting one depending on the look you want to achiever.

 

Custom imprint table coversAnother way to add really dramatic effects is to use risers to create different platforms or levels for display items. Cover the risers with another table cloth in a contrasting color and arrange the overlay in a pleasing pattern over the risers.

 

Make every presentation the best it can be with the proper mix of table cover sizes, and pair them with creative product or service marketing techniques. To add more impact to your marketing message, consider buying some custom imprinted table covers to further brand your company image, goods and services.

 

Summer is tradeshow and expo time so stay on top of product display news by liking our Facebook Page (we’ll give you 5% off on your next purchase for that) and don’t forget to check out our Amazon and eBay stores!

Posted in Brochure Holders, Catalog Display Holders, Display Tables, Display Tables and Table Covers, Get a Quote, Trade Show Displays, Uncategorized | Tagged | Leave a comment

Ignore These Three Tradeshow Booth Set-up Tips At Your Own Risk!

Discount banner stands1. Location, Location, Location

 

Any good real estate agent can tell you the value of location in a real estate transaction, and location has just as much value in a tradeshow environment. While you won’t always be able to cherry-pick your location, if you do have the choice, take a booth space that is near or adjacent to high traffic areas such as food courts, restrooms, entrances, entertainment or seminar and product presentations.

 

However, if you can’t snag a premium piece of tradeshow real estate for your booth space, not all is lost. Overcome this challenge by investing in hanging banners and flutter flags. These types of high-visibility display marketing products are seen from almost any angle or vantage point. These easy-to-read sales messages work hard for you and make your message a real attention-getter.

 

2. Sketch Your Floor Plan

 

Once you know your booth location and size, it’s time to draw up your floor plan. Putting your design on paper first helps you in three different ways:

Discount Pop-up Tents

 

It allows you to utilize your valuable floor space wisely. After all, you have paid for every square foot of your booth space, and you want to get the best return on your investment.

 

It helps you focus on what to take with you and what to leave behind. Making your packing list is quicker, and it lessens the chances of leaving behind an important display, signage or product.

 

It’s easier to erase and move objects around on paper than it is to push and shove tables and other heavy objects around a tradeshow booth.

 

By planning in advance, you cut your booth set-up time in half, leaving you plenty of time to stroll around the exhibit hall and check out your competition. Instead of being stressed and harried when the doors open and your prospects start streaming in, you are at the top of your game and ready to make an excellent presentation – time after time.

 

3. Create a Wow Factor

 

 

Most exhibit booths are a standard size: 8 x 10 feet or 10 x 10 feet, and most exhibitors take the standard six-foot table provided by the event coordinator and plunk it right in the middle of the space at the front of the booth.

Custom print table covers and table cloths

 

The problem with this approach is it blocks the traffic flow to your booth and makes the space look small and cramped. While you will hopefully attract a large number of prospects to your booth, if they can’t get by other folks who are gathered around your table or talking to your sales staff, they’ll cruise by your booth on their way to your competitor.

 

To avoid this, position your table to either the right or the left of the booth, and using vertical signage or pop-up displays across the back of the booth to create an open, inviting atmosphere that draws potential customers into your booth.

 

Another creative technique is to position your table in the middle of the booth, but orient it vertically rather than horizontally and closer to the back of the booth than the front. This creates a circular traffic flow that allows prospects to walk into the booth, around both sides of the table and then back out. Pair this technique with vertical displays and catalog holders to put your product or service in the spotlight.

 

The best results in display marketing come with repetition of your message, so make sure your signage, displays and even your table covers are synchronized in presenting your logo, your branding and your message in a consistent fashion.

 

By negotiating for the best possible booth position, planning your space and using every inch of it efficiently, and differentiating yourself from other vendors by creating a traffic-stopping display, you’ll maximize your time and money investment in any tradeshow venue.

 

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Posted in Banner Stands, Brochure Holders, Display Tables, Display Tables and Table Covers, Flutter Flags, Flying Banner Sails, Get a Quote, Pop-Up Displays, Retail Space Display Tips, Trade Show Displays | Tagged | Leave a comment

5 Must-Have Accessories for Outdoor Trade Shows and Exhibitions

5 Must Have Product DisplaysRay Kroc of McDonald’s once said, “Early to bed, early to rise, advertise, advertise, advertise.” The phenomenal success of the McDonald’s brand is proof he knew how to market his brand effectively. Therefore, before you pack up your goods and head off for the next round of trade shows and exhibitions, make sure you’ve planned your advertising strategy for each event.

 

Advertising can be your best salesperson or your worst enemy, depending on how it is planned and implemented. Done properly, it builds brand name recognition, catches the attention of passersby, and edges out your competition.

 

Do your signage, displays, tent and even your table covers convey a clear, consistent message? When you complement your signage with the right types of displays and custom imprinted table covers, you enhance your message and increase the effectiveness of your tradeshow marketing.

 

Let’s look at some must-have display marketing products that get your message across better and gives you years of effective marketing for a low upfront cost.

 

Pop-Up Tents

 

Discount popup tents for trade shows, expos and conferencesPopup tents are the most popular tent style with most exhibitors because they are lightweight yet durable and easy to set up and take down. Because they are so compact in design, shipping or transporting them is inexpensive and easy.

 

Most are available either imprinted or unimprinted, but if you want to make your presentation the best it can be, you’ll want to invest the extra money to have your advertising or brand message imprinted on the tent. Think of it as a pop-up billboard, and it’s easy to see the value of having your bigger than life commercial in front of all the attendees eyes.

 

Pop-Up Displays

 

Discount pop-up displays and banner standsWhile there are lots of display designs and options from which to choose, it’s hard to beat pop-up displays for visual impact combined with user-friendly features. Another nice feature of popup displays is the way they break up the sameness and monotony of a booth or display area.

 

Just like pop-up tents, these displays are ready and projecting your marketing message in just minutes, and they are easily broken down and stored away after the event is over.

 

Signage

 

Get 10% off all banner stands for expos, trade shows and advertisingHanging banner stands and flutter flags are visible from almost any angle or vantage point so they are always a good choice for making your booth more appealing and telling your story in a multitude of different ways. Use them as focal points to lead customers and prospects to your tent and piggyback on their drawing power with strategically placed smaller signs, displays or pedestal sign holders.

 

Catalog and Literature Holders

 

Discount acrylic brochure holders for product displaysDepending on the type and style of displays you are using, you can opt for catalog and literature holders to place on tabletops. However, if table space is limited or needs to be reserved for your displays, you might want to choose pedestal style holders for your important literature and catalogs.

 

Table Covers

 

How many times have you cruised by your competitor’s booths at an event looking for ideas on how to create a great looking tradeshow booth? Booths with custom imprinted table covers probably attracted your attention faster than those with plain tablecloths, didn’t they? Custom imprinted table covers make your message a real attention getter and multiple the Discount display table cloths and coversoverall reach and effectiveness of your advertising campaign.

 

The nice thing about these must-have tradeshow accessories is they are affordable in price, low maintenance in upkeep, and require no special skills to put up or take down. Used separately, any one of these is an effective, stand-alone marketing vehicle, but by combining them, you can create a powerhouse-advertising tool for any tradeshow or exhibition.

 

Don’t forget during the month of May 2013, we are offering 10% off all banner stand displays! Use promo code BANNER10 or mention the code to one of our friendly operators! We invite you to like us on Facebook and follow us on Google+!

Posted in Banner Stands, Brochure Holders, Catalog Display Holders, Conference Displays, Display Tables, Display Tables and Table Covers, Get a Quote, Pop-Up Displays, Trade Show Displays | Tagged | Leave a comment

7 Tips for Caring for Your Display Table Covers

7 Tips for caring for your product display table clothsWhether you are creating great-looking tradeshow booth displays or setting up display tables for outdoor or indoor events, your tables and table covers are just as much a part of your overall image and advertising message as your signage and other display marketing products.

 

As a savvy business owner, you’ve probably invested some time and effort in researching various product options and choosing the right mix of table covers, runners and accessory items for your business. Now it’s time to talk about how to protect your investment by learning some tricks and techniques for caring for your display table covers to keep them looking like new and ensuring that they last a long time.

 

Tip One: Protect Your Investment

 

Use carrying cases to protect display table clothsOur first tip is to urge you to protect your investment by purchasing enough carry cases to store and transport all your table covers. These cases are specially designed to protect your tablecloths even during inclement weather and make carrying them into events easy and hassle free. Your tablecloths stay clean, dry and almost wrinkle free so they are ready to pop onto your tables and make your booth or display area more appealing.

 

Five Housekeeping Tips

 

1. If you opt for table covers made of durable polyester, you’ll cut down on your maintenance tasks with your tablecloths because polyester is stain and wrinkle resistant.

2. If there are any slightly wrinkled areas, touch them up with a hand-held steamer before putting the covers into place.

3. Pre-treat stains immediately or as quickly as possible with a fabric stain remover product. Wash the stained items as soon as possible to prevent the stains from setting up.

4. Transport stained or dirty tablecloths separately from clean ones.

5. Do not put stained, damp tablecloths in plastic bags because they could mildew especially if you forget to wash them promptly.

 

Tip Seven: Laundering Tablecloths Step-by Step
Discount product display table cloths 6 and 8 footHere’s a quick guide to washing and drying your table linens for best results:

 

*Use cold water and a gentle detergent.
*Follow the manufacturer’s guide on your washing machine to choose the best cycle setting. (If there are no guidelines, a delicate, gentle or handwash cycle is the best choice.)
*Separate by colors and whites; wash whites with whites and colors with colors.
*Add fabric softener to the final rinse to reduce or eliminate stray wrinkles.
*Dry on low heat for about 15 to 20 minutes. Note that high heat may cause the fabric to shrink or become permanently wrinkled or damaged.
*Remove the tablecloths from the dryer as soon as the cycle stops and preferably while they are still warm.
*Fold, press and smooth out wrinkles with your hands.
*Store neatly stacked until time to use them.
*Note: Always check the manufacturer’s care label before using bleach on your table covers. If the tablecloths need ironing, use the lowest heat setting on the iron or steam them with a hand-held steamer to avoid damaging the fabric.

 

Fresh, crisp table covers atop your display tables help to put your product or service in the spotlight and create a pleasing visual effect. With proper care and laundering you can expect years of service from your table linens and enjoy a nice return on your investment.

 

Please bookmark our blog for other helpful product display tips and don’t forget to find us on Facebook and Twitter!

 

Image credit Flickr Woodlands Ad Agency

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Avoid These 3 Common Sports Team Product Marketing Mistakes

Sports team marketing ideasSports marketing, which is the promotion and sales of promotional products at sports and team events, is an important component of event management because it generates additional revenue and profit, boosts team name recognition, and increases attendance and fan loyalty. However, it’s important to avoid the most common product marketing mistakes made by some event promoters so you can maximize your return on investment for inventory, time and effort.

 

Mistake #1: Not Displaying Items Properly

 

How many times have you attended a sports event and seen piles of licensed sports apparel scattered helter-skelter over table tops? Maybe all you really want to purchase was a souvenir program, but you couldn’t find one under the jumbled mess of merchandise, so you just walked away empty-handed. We could go on and on, but you get the point.

 

4-Way clothing garment racksMerchandise such as caps, T-shirts and other sports apparel, logo embellished mugs and cups, and event programs sell better when they are attractively displayed so they catch the consumer’s eye.  One of the best and least expensive ways to get these items off the tables and into the hands of your loyal fans is with point of sale display products. T-shirts and sports apparel can be neatly displayed and arranged by sizes or colors on garment racks, with hats on a millinery style hat rack positioned nearby.

 

Even giveaway items like newsletters, biographical information, or flyers advertising upcoming events is easier to distribute and more likely to be picked up and taken away if it is appropriately displayed. Brochure holders, literature displays, and business card holders are a must for making your table displays look professional, tidy and inviting. While you are at it, why not invest in a few suggestion boxes so your fans can share their ideas and opinions with you?

 

Mistake #2: Not Utilizing Tables and Table Covers Effectively

 

4-Sided Table Covers imprint 8 footDo you have custom imprinted table covers for all the tables used for merchandising products and promoting your team and future events? If not, you may lose sales before and after events because fans may not know your store is open for business.

 

Additionally, you are losing out on delivering subliminal advertising messages to everyone who passes by your table because an imprinted table cover with a hard-hitting advertising sells your team and your message with no interruptions or distractions.

 

Mistake #3: Being Afraid to Take Risks

 

Sticking to conventional marketing techniques because they feel safe is one of the biggest mistakes in sports team marketing. After all, if everyone else is using a particular display marketing product or technique, it must be the best, right? However, do you want to be a part of the crowd or do you want your team and your promotional products to cut through the noise and grab a larger market share?

 

Men's Jersey Dressmaker Form for Sports Team DisplaysIt might be risky, but imagine how your sales might skyrocket if you hired some living mannequins to model your team’s sports apparel at the sales tables. What if some local celebrities or well-known individuals would agree to be your models for the event or even staff the tables?

 

When you pair an unconventional marketing technique like this with tables proclaiming an effective marketing message and racks of attractively displayed products, you have a winning combination for your sports team marketing efforts.

 

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Image credit via Flickr daveynin

Posted in Bulletin Holders, Display Tables, Display Tables and Table Covers, Garment & Clothing Racks, Get a Quote, Sports Team Marketing Displays, Uncategorized, Visual Displays | Tagged | Leave a comment

Avant-Garde Display Marketing Tips for Promoting Your Costume Shop

Product display ideas for costume shopsMany costume shops depend on some type of outdoor advertising to promote their products, especially in the off-season months when sales are slow, and these are good methods. However, are there other, more novel approaches for promoting your costume shop?

 

One minor drawback to billboard advertising is it is static; you are limited to advertising in the locale where the billboard is situated. On the other hand, this kind of advertising can be very effective because the ads are larger than life with an edgy in-your-face quality. Let’s talk about how to get a similar effect with various display marketing products.

 

Think out of the box for a minute. Chances are, you have or can purchase inexpensively the makings of several movable and visually striking displays. Here’s how to use mannequins, clothing racks, and point of purchase displays to promote your costume shop in a radical way.

 

All Dressed Up and Ready to Promote

 

Where to find discount mannequins and formsYou probably have your mannequins artfully dressed in your most eye-catching costumes and carefully positioned around the interior of your store. However, think of how much more impact you could generate by arranging those mannequins in a unique tableaux outside your shop window instead of inside it.  (Think Dracula getting ready to pounce on an unsuspecting victim!)

 

Now take that thought one step farther. Position a Z-rack containing various sizes of those same costumes close to the scene so customers can browse. Depending on the size of your marketing budget and how much space is available outside your shop for promotional displays, you could even tie in some flying banner sails advertising your discounts or specials or an A-frame sign offering a trade-in on customers’ old costumes toward the purchase of a new one.

 

All the World’s A Stage

 

Discount indoor and outdoor banner standsThink of banner stands as smaller versions of a billboard and imagine the possibilities. For instance, could you get a local celebrity to dress up in one of your costumes and have his or her photo taken? Convert the photo into a poster, insert in the bulletin poster holder, and you’ve just created another moveable advertisement.

 

How about offering your costuming and theatrical make-up services to a local community theatre or school thespian society in exchange for some promotional photographs of the costumed cast? Turn those into posters and put them to work promoting your handiwork.

 

The beauty of moveable display advertisements such as these is you are not limited to using them at your storefront location. Take them with you to conventions, trade shows and other types of indoor and outdoor events so you can promote your business in dramatic style wherever you are.

 

Point of Sale Displays

 

Discount hat racksA visual appealing display is a great way to lure customers into your costume shop, but once they are inside, you want to make it easy for them to find the items they need. Point of sale displays can be very helpful in displaying groups of similar items in ways to be a magnet for the customer’s eyes.  Belt racks, tie racks, and hat racks are all must-have marketing aids for presenting the inventory in your costume shop to best advantage.

 

The good news about display marketing products like we’ve discussed here today is they are reasonably priced, easy to take care of, and require little or no assembling or set-up. You can pick and choose specific pieces to create just the right mix to suit your costume shop needs, and put them to work for you immediately.

 

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Image via Flickr goodrob13
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Why Are Outdoor Display Marketing Products So Good At Boosting Sales?

Discount Outdoor Banner StandsDid you know that the way you market your goods or services is more important than what you sell or the services you provide? It’s a fact, because if you fail to make a good first impression on existing or potential new customers with your advertising, they will sail past your business on their way to a competitor who is doing a better job of using display marketing products—leaving you in the dust. Are you using the right types and proper mixes of these products to get the results you need?

 

Outdoor Advertising Works

 

According to the Arbitron National In Car Study (2009), outdoor advertising is highly effective for getting people to notice a product or service as well as influencing their purchasing decisions. In fact, about 71 percent of respondents in the study said they noticed roadside advertising as they passed by it. That makes sense – globally, we are an increasingly mobile population that spends a huge portion of our time traveling in vehicles to work or other activities.

 

So, if you are not using some type of outdoor signage to promote your business, are you sacrificing a major segment of potential traffic and profit for your business? You could be.

 

Think of outdoor signage this way: It’s similar to hiring an additional sales force willing to work 24 hours a day to promote your business and sell your products without getting paid a penny for their efforts.  Some products to consider are:

 

10% off Banner Stands

 

  • LED signs
  • Banner Stand Displays (Get 10% off throughout the month of May 2013!)
  • Eraseable signs
  • Illuminated signs
  • Changeable message signs

 

Mix and Match Products for Best Results

 

Discount LED signsChangeable message signs, sidewalk and curb signs, and electronic displays are often touted as the kings of outdoor advertising, and it’s true; they have their place and as the Arbiton reports shows, they are quite effective.

 

However, just as a king needs to be surrounded by a queen and a loyal court, these types of bold, visual displays are more effective and can be leveraged to boost your sales when they are used in conjunction with other products such as flutter flags or flying banner sails.

 

Are you using one or two types of outdoor advertising but not maximizing your return? Consider using some other supporting display marketing items such as flutter flags, flying banner sails, pedestal signs or window signs to double down on your marketing efforts.

 

Boost sales with outdoor display productsUsing multiple display marketing products with a common message or theme creates a strong subliminal message that works from a distance to attract those visually oriented prospects and lead them to your business. The beauty of this method is that even though each of these products can be used as a stand-alone advertisement, when they are combined as part of an overall marketing strategy, they become a prospect and sales-generating team that’s hard to beat.

 

Inexpensive and Effective

 

With the wide range of outdoor display marketing products you can choose from today, it’s easy to plan an advertising campaign to suit any budget. Additionally, since a majority of these products are inexpensive to purchase and easy to install, you can add on other products as you choose to grow the reach of your visual merchandising efforts. What’s not to like about that type of advertising strategy?

 

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How to Leverage Visual Display Marketing to Increase Sales

Flutter flags to help visual displaysHow many times have you heard the saying “A picture is worth 1000 words?” The reason this mantra is so often-repeated is because of its truth. Visuals such as pictures, logos, and targeted advertisements can deliver hard-hitting marketing messages in a matter of seconds, especially when they are partnered with the correct display marketing vehicle.

 

Visual Displays

 

Outdoor signs, flutter flags, and flying banners are just a few of the inexpensive visual display marketing products businesses can use to attract new customers to their locations, promote their services and goods, or announce special events, sales and promotions.

 

However, they are particularly good advertising options for stadiums, convention centers and other venues that might otherwise have trouble increasing their visibility with the public and gaining new customers because they offer an affordable cost, easy installation, and low maintenance and upkeep.

 

Here’s three of the best options to use to increase sales, improve your current customer retention, and add to your customer base.

 

Flutter Flags

 

where to find flutter flagsFlutter flags move and gyrate with the whims of the wind and provide an eye-catching attraction for onlookers. They can be purchased as stock items manufactured with vivid attention-getting colors or custom designed and used for product or image branding. These types of flags are specially designed to stay open even in strong winds for maximum exposure of your company’s message and are made of textiles that can endure even extreme weather conditions.

 

While you can use them effectively as stand-alone advertisements, you may want to pair them with other display marketing vehicles such as flying banner sails for better exposure and results. Attracting more prospects for your products and services gives you a larger pool of potential buyers so increase your coverage by having your marketing message displayed numerous times in multiple locations.

 

Flying Banner Sails

 

Flying banner sails from Metropolitan DisplayFlying banner sails can be printed with a marketing message on both sides of the banner or just on one side and offer the advertiser a large surface area for advertising. The unique design enables the message to be seen from any direction.

 

They are perfect as parking flags, event flags, or sales promotion flags, and as a plus, they can be effective for indoor advertisements, outdoor advertising or a combination of both in most marketing campaigns. Most experts agree potential buyers need to see an advertising message repeatedly in order to be motivated to make a purchasing decision, so the more places you can display your marketing message, the better.

 

Outdoor Signs

 

Use sidewalks signs from Metropolitan DisplayOutdoor signage instantly boosts your curb appeal and visibility and also multiplies the power and penetration of your message. For example, an A-frame type of signage is inexpensive, portable and easy to maintain but it works for promoting your business 24/7 in just about any location.

 

Most A-frame type display signs require little or no specialized installation, and the message can be changed by almost anyone in just a few minutes, especially if you choose a design specially designed for rapid changes such as those featuring erasable surfaces.

 

Sidewalk signs and curb signs can be used solo or in conjunction with other outdoor signage to help get your point across to new and existing customers, and these are just a few of the many types of outdoor advertisement products available in today’s market.

 

The beauty of using display advertisement products such as these to increase your sales is easy due to the wide range of products from which to choose. Whether you are working on a shoestring budget or have an abundance of advertising dollars to allot, there is bound to a product which is just right for your business needs.

 

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Small Booth Space at a Trade Show? Expert Tips to Help Stand Out in the Crowd

It seems like popular trade shows get bigger each year. They’re including celebrity and home improvement speakers, fashion models and even the medical industry showing off the best advancements in the field. While trade shows and expos get bigger, the venues don’t and often that means finding your niche in a smaller booth space. Fear not! These tips you help you stand out in the crowd of exhibitors.

 

Get 10% off all trade show display products

 

Before we get into the tips to help you get noticed, we are holding a Great Event, Event Sale throughout the month of April 2013 where you’ll get 10% off selected items – just mention the promo code EVENT10 to one of our operators or enter it during the checkout process.

 

Now on to the tips you need…

 

Display Tables That Scream Individuality
4 Sided Table Covers for Trade Show Displays

 

Instead of the boring display tables void of table covers, take a look at some of the amazing tables and table covers  in our line-up to help your exhibit space pop.

 

In fact, a four-sided table cover imprinted with your company name, brand or logo separates you from those near to you and affords storage room under the table—don’t be an exhibitor with boxes and products shoved under bare tables for all trade show attendees to see.

 

Retractable Banner Stands

 

If you don’t have room for a pop-up tent , try using a retractable banner stand.

Retractable Banner Stands for Trade Shows

 

These come in a variety of sizes and can be placed on either end of your booth space or behind it. Once you know the size of your display space, look for retractable banner stands 8 or 10 feet in height or those that come in a variety of widths to aid you in separating your exhibit and to grab attendees with custom inserts for tons of visual views.

 

Make Your Space Fun

 

All exhibitors need to answer attendee FAQs and engage them. Beyond the face-to-face contact, you can also make your booth space fun by adding elements consumers desire most—electronic displays.

 

Trade show catalog holder stands with brochure holderOur tablet and iPad displays come with anti-theft security locks to keep tablets and iPads safe and while you’re engaging with one attendee, you can direct another to your electronic iPad or tablet display preset and full of product information.

 

Choose from counter mount or floor mounted displays and invest in a few to ensure attendees don’t wander off.

 

Give Attendees Something to Take Away

 

Another way to stand out if your booth space is small and every inch of your display tables are covered with products is to purchase catalog holder stands which come with handy brochure holders attached.

 

Not only does this afford attendees the ability to browse your products, it is a great way to offer up your brochures.

 

Expert Printing
iPad and Tablet Display Holders for Trade Shows

 

Our sister company, Metropolitan Digital offers business printing for brochures, flyers, sell sheets, pocket folders and business cards—and we pride ourselves in offering discount printing where you’ll always save 25%!

 

If you need custom printed inserts for banner displays or need to upload your artwork for table cloths or other trade show display products, simply follow the art upload guide.

 

Our job is to make our clients shine at trade shows and expos and with spaces thinning a bit these days, these tips will ensure you get noticed, stand out in a crowd of exhibitors and have tasteful and organized interactive displays.

 

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Posted in Brochure Holders, Catalog Display Holders, Display Tables and Table Covers, Electronic Display Holders, Get a Quote, Trade Show Displays, Uncategorized | Tagged | 1 Comment

Need to Downsize Your Store? Avoid These Retail Product Display Mistakes!

Retail Product Display MistakesThe giant home improvement retailer, Home Depot announced plans to open 50 new stores isn’t on the horizon (at least not now) and is being placed on hold according to a New York Times story. Many smaller retailers who are fighting to stay prosperous in a tough economy are also downsizing.

 

If this is something you have done, a smaller space doesn’t mean you still can’t have great product displays—if you commit to avoiding these retail product display mistakes.

 

Why Not Display by Color?

 

This is great for a one-product display but if you are downsizing to a smaller space, trying to squeeze a variety of products into one display based on item or packaging color is a no-no.

 

People shop by product, not by color—unless of course it’s a one-product display, say dresses—then they may seek the colors they desire most.

 

Don’t try this. It only detracts not attracts to a product display.

 

Squeeze as Many Things as You Can in One Display!

 

Discount Product Catalog DisplaysNot only does this look stuffed and is a mess, it’s almost impossible for shoppers to find what they’re looking for and they’ll avoid displays like this. And, what if one of your customers wants to actually pull out a product and look at it? Will they all fall down? If so, now you’ve embarrassed your customer!

 

If your display spaces are limited you still need to make products accessible to customers. If you are displaying a popular T-shirt product, don’t try to put all sizes in the tight space. Instead invest in a product catalog holder display along with a sign that says “Don’t see your size? Just ask!”

 

My Displays Require Tons of Information. It’s Fine to Attach Brochures to Every Product!

 

First off, the attached brochure may “cover” the product or hide it. If you sell electronics, it is true many folks want to learn more about a mobile phone, a tablet or laptop, but using two-sided tape to place brochures on top of your electronics is a big retail product display mistake. There is another solution.

 

Tablet and iPad retail display holdersInvest in informational displays like tablet and iPad holders. Make the menus user friendly with icons based on products. Let customers explore the products via interactive displays and there’s no need to worry about the safety of your tablets or iPads being stolen—our electronic displays come with anti-theft security locks. Invest in two or three so every customer has a chance to explore product information.

 

For example, if one of your products is a laptop, create an icon for “laptops” on the iPad or tablet. This allows customers to easily click on the desired product icon and learn more.

 

The “I-Can’t-Find-Anything” Retail Store

 

Three Tier Bulletin Holders for Informational Product DisplaysChances are if consumers were attracted enough to enter your establishment, they are interested in something. Maybe it was your use of changeable message outdoor signs that made them stop in?

 

Sidewalk signs do attract foot traffic but once inside, if you’ve had to downsize and have limited retail space to display your products and display them haphazardly, you are doomed. Consumers aren’t interested in playing the “where’s the product” game and they don’t want to go on a scavenger hunt.

 

One great idea is to smartly design your displays and direct indoor traffic with bulletin holders to inform customers where things are within the store.

 

Because bulletin holders come in a variety of sizes you can find one that will work within your retail store to inform visitors where products are located.

 

If you’ve really had to downsize, considered a two- or three-tiered bulletin holder using inserts to direct: “Kitchen (arrow pointing left or right),” or “Bathroom” or “Cookware.” A three-tiered display works well here because you can direct shoppers to three areas within your store using one bulletin holder stand.

 

Times are tough economically but people are still using disposable income to shop for what they desire and need—and many more consumers are interested in buying local to help their communities. Don’t steer shoppers away from your store with these retail product display mistakes and instead, take advantage of product display items that help your store shine.

 

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Resources:

http://www.nytimes.com/2008/05/02/business/02shop.html?ref=retailstoresandtrade&_r=0

Image via Flickr zeelicious

Posted in Brochure Holders, Catalog Display Holders, Changeable Message Signs, Electronic Display Holders, Uncategorized | Tagged | Leave a comment