What Marketers Can Learn From Clear Channel’s Smart Billboards

Last Wednesday, Fast Company published an article which takes a closer look at Clear Channel Outdoor’s new smart billboards. Not only do these advertisements come with the same bright colors, hi-res photos and witty copy as their counterparts, they also interact with with NFC (Near Field Communication) and QR (Quick Response) codes which can communicate with the public’s smart phones.

 

The high-tech billboards, which first emerged in cities across Europe, have now broken into major U.S. and Canadian markets in 29 different cities including New York, Los Angeles, Chicago, San Francisco and many other large metropolitan areas. But you don’t need to have a Disney or Google sized advertising budget to make your advertising campaigns effective. Here are a few fundamentals from this campaign you can put into practice for yourself when planning an outdoor advertising plan.

 

Eraseable Sidewalk A-Frame Sign

 

1. Immediately Engage your Customers

 

Whether you do this with your flawless, easily recognizable branding, brilliant copy or eye catching imagery, it’s important that passersby are instantly pulled in. Don’t have a QR code? No problem. Make your advertisement so compelling or funny that they stop to take a picture of it and share a laugh with their friends.

 

2. Placement Matters

 

Why spend your hard fought for marketing dollars on a billboard or marketing display that no one is going to see. When you can, look at the logistics of where your signage will be placed. Think of areas which have a lot of foot traffic. These street-level placements generally do well in places where there’s a constant barrage of people including shopping malls, hotels, and public transit stations.

 

3. Know Your Market

 

Just by having a firm grasp on the local demographic in your community, you can then parse out what individual market you want to penetrate. This will help ensure you are engaging the right kinds of groups who will be most interested in your product.

 

4. Drive Them to Your Website

 

Since most phones come enabled with 4G and 3G services, if you can catch their attention early on and make a case for why they need your product or service, you will have an easier time driving them back to your website, where, hopefully, they’ll be compelled to get more information, if not buy right then!

 

Again, while advertising dollars certainly matter, the goal is always to work smarter, not harder.

 

Metropolitan Display has everything you need to ensure your next campaign is a raging success. We hope you’ll like us on Facebook, follow us on Twitter and be sure to add us to your Google+ circles!

 

Posted in Display Advertising Tips, Indoor and Outdoor Signage, Outdoor Advertising Displays | Tagged | Leave a comment

Looking to Unveil An Advertising Campaign This Summer? Check Out These Marketing Displays!

Much of the states experienced an unseasonable blast of cool air late last week. But despite the brief thrust back into the grip of a rare polar vortex, temperatures are again heating up, reminding us that summer is far from over.

 

Which is actually a good thing since traditionally slow summer months can be the perfect opportunity for your business to get a jump on their marketing efforts, especially as holiday campaigns like Halloween start to kick off earlier and earlier. If you’ve got a summer advertising campaign in the works you’re going to need some help making sure your marketing collateral isn’t ruined by the elements.

 

Here are our top Marketing Displays that are durable enough to help you beat the heat and keep selling strong!

 

Eraseable Sidewalk A-Frame Sign1. Classic Sidewalk A-Frame Sign

 

These steel A-frame sidewalk signs are the perfect outdoor compliment, especially during unpredictable weather. They are colorful enough not to get washed out in the sun, but weather resistant enough they won’t be effected by heavy rains, and the easy write-on/wipe-off surface makes it a cinch to change your specials daily. 

 

2. Swinger Cartop Sign

 

Whether you have a fleet of company vehicles or a contract with a local cab company, getting your Cartop Sign- Metropolitan Displaymessage noticed by thousands of commuters sitting in rush hour traffic is easy with these cartop signs. Its contemporary design and gentle swinging motion make it visible from almost any angle. They’re also constructed from rustproof technopolymers that are stable enough to withstand extremely windy conditions.

 

3. Supreme Outdoor Event Barrier Banner Display

 

Got a seasonal stand or food trailer? It’s summer so everyone’s naturally outside soaking up the sun. Grab passersby with a bright banner display- they won’t be able to miss it! It starts with a skeleton of PVC pipes so they’re guaranteed never to rust. It also packs down in seconds, so at the end of the day when you’re closing up Outdoor Banner Displaysyou never have to worry about it being damaged in the night. Simply fold up into the included carry case, so it’s as portable as your trailer or stand! 

 

4. Clear Overlays for Outdoor Poster Frames

 

After you’ve shelled out hundreds of dollars for a copywriter, designer, and printer, the last thing you want is to see your beautiful collateral damaged in any way. These clear overlays are a perfect fix! They’re inexpensive enough that you can theoretically by as many as you want– plaster the whole neighborhood if you like!

 

So what are you waiting for? The Halloween, Thanksgiving, Christmas holiday downhill slide will be upon us before you know it. Why not use the next few weeks to get a head of the curve?

 

Metropolitan Display has thought of everything to help you grow and make your establishment more visible! Be sure to follow us on Facebook and connect with us on LinkedIn.

Posted in A-Frame Sidewalk Signs, Banner Stands, Car Top Advertising Signs, Changeable Message Signs, Display Advertising Tips, Indoor and Outdoor Signage, Outdoor Advertising Displays | Tagged | Leave a comment

5 Apps Marketing and Advertising Professionals Should Get

While we tend to prefer the solid, tangible types of advertising you can hold in your hands (read: signage) we can’t deny that there are a lot of really great advertising tools out there that reside in the digital space. Like with most things nowadays, there are some really fantastic apps out there which can make an advertisers job so much easier.

 

We should mention that when we say ‘advertiser’ we are casting a wide net. As with most small businesses we are fully aware that shop owners often where multiple hats. Chef, barista, bookkeeper, saleswoman, and marketer all rolled into one.

 

Whether you use an iPhone, Android, tablet, or other device, these five apps are sure to help when planning your next marketing or advertising campaign– no matter the dollar amount.

 

1) Evernote

 

Especially for small business owners, your store, restaurant or coffee shop is your life! Be honest- how many nights a week have you laid awake thinking about your to-do list or next campaign idea? Or perhaps strokes of genius frequently come while you’re getting off the bus or out to dinner with your sweetie, what happens then? With Evernote, you can save yourself the pain of forgetting your next brilliant idea. You know, the one that’s going to ultimately make you independently wealthy. It’s made for on the go thoughts as they strike.

 

2) Trello

 

Trello is like to-do lists who’ve had a few espressos. It’s a collaboration tool in which each person on your team has their own individual “board”. There, tasks are listed by what each person has to do, tasks that are currently in progress, and completed tasks. Each team member can also assign tasks to one another and prioritize deadlines. Tracking your progress on a certain task is also a cinch with their built in checklists.

 

3) GoDocs

 

Have you ever taken a day off, perhaps to rest up from illness, only to have someone from the office call in a panic, asking you for a document they can’t find in their email? GoDocs will help put out any potential fires since it lets you sort and view your documents based on the latest version. It’s also a cinch to upload them from your mobile device. Think GoogleDocs with more bells and whistles.

 

4) Zerys

 

Sometimes to get people in your store, you have to find them where they are…mostly online. To do that, content marketing efforts such as blogging are king. But not everyone has time to sit down a write everyday, or even every week. Enter Zerys app. All you have to do is post a topic and suggested title to get a list of writers who might be interested in helping you write pieces of content for your blog. Once they send in a draft, you can request edits, reject all together, or post as-is. Not great at thinking of titles based? Don’t worry, there’s a function to help you with that too.

5) GoToMeeting

 

Who among us hasn’t taken a meeting on the go…or at least wished they could! GoToMeeting/GoToWebinar mobile app makes tele-meeting easy. You can see and hear the presenter’s all from your cell phone. Your schedule just got a lot more free– and full.

 

And with that, we have some signs to make. Do you have an app that helps make your advertising and marketing projects easier? Tell us about it!

 

We’re always available for consultations. Contact us at: 800.899.0015 anytime. You can also find us on Facebook and connect with us on LinkedIn and add us to your circles on Google+!

Posted in Display Advertising Tips, Get a Quote | Tagged | Leave a comment

How to Make your Christmas in July Sale a Hit With Merchandise Displays!

 

Even if you have a team of people to help you, changing up your showroom floor month after month can be difficult- and we don’t just mean the physical labor. Keeping displays fresh, unique and interesting takes creativity, planning and effective execution. The more display merchandising solutions and eye catching marketing displays you have the better.

 

By offering your customers an unexpected sale- say a Christmas in July sale- you are more likely to stand out from your competition. After all, who wouldn’t be curious to see a bright red and green sale promotion in the heat of summer?

 

One popular option when getting organized for this kind of sale is a grid panel display. They allow you to fully unleash your creativity by supporting an endless array of display combinations. These unique displays can stand unattached on your showroom floor, or can be easily integrated into your current set up with wall mounts.

 

They are especially perfect when you’re looking to sell large quantities of merchandise since you can quickly change out the display components and add additional merchandise. Particularly handy when you begin unloading your sale stock in droves. Configure to meet your personal needs, but don’t waste manpower doing it. These grid panels are easily enough that one person can set up and take down a display.

 

Discount Tower Grid Panel DisplaysWith your choice of 3 or 4-sided wire display panels an endless combination of towers, triangles, gondolas, wall mounts, etc can be easily set up and maintained.  Whether you’re looking to hang hats, organize jewelry, or fold clothes in baskets, there are a wide range of accessories and peripherals that will help you ensure all your merchandise is as visually appealing and as easy to sort through as possible.

 

Additional Display Options

 

Having a rolling rack outside your store is another great way to attract passersby. By having a small sample of your most heavily marked down clothes on fully display, you are sure to pique their curiosity. Once they see how reasonable the prices are, they’ll be even more likely to venture in and see the full selection.

 

Folding Rollable Salesman's Garment RackWe recommend this Folding Single Rail Rolling Salesman’s Garment Rack!

 

It’s so easy to put together you might never guess that it’s strong enough to withstand up to 250 lbs. Once the sale is over, collapse it and store in a car trunk or a closet to save space until your next sale. 

 

By keeping sale merchandise organized and continually cycling in additional products your Christmas in July sale can be the perfect way to pick up business in the summer months.

 

Keep in mind that Metropolitan Display offers discount pricing on all our grid panel displays and garment racks as well as the other display products we sell.

 

Are you on Social Media? Us too! We invite you to follow us on Facebook and connect with us on LinkedIn.

 

Posted in Garment & Clothing Racks, Grid Panel Displays | Tagged | Leave a comment

Four Patrioric Banner Sails to Really Draw A Crowd This July

Even though team U.S.A may have conceded to Belgium in the World Cup last night, it doesn’t mean your patriotic spirits should be dampened. There are so many things to celebrate during the month of July, it’s time to let those stars and stripes loose!

 

We’ve got some ideas to ensure that July is the best sales month of the whole summer. Take a look at these four Advertising Banner Sails and let your mind wander. These are only the beginning.

 

4th of July Sale Flutter FlagSummer Sale!

 

Christmas in July and 4th of July sales are hugely popular this time of year. Between the thousands of tourists who are wandering the globe on extended holidays and the sun drenched locals who are spend-happy from all that extra vitamin D, advertising a mid-year sale is a great idea.

 

It’s also the time of year that children are shacked up with their grandparents, giving mom and dad a break while they are out of school. And everyone knows grandparents are the best ‘back to school’ shopping partners! Giving them a sale lets everyone get a head start on buying clothes for the new school year.

 

 

Fireworks!Fireworks Banner Sail

 

Almost nothing draws a crowd like fireworks. But first, you have to know where to get them! Since most stands are roadside, you need to give drivers ample warning so they can stop in time to fill up their trunk with sparklers, black cats and bottle rockets.

 

What’s even better is that these flutter flag banner sails are durable enough to leave up throughout the year. Keep it up even after you’ve closed up shop this season, that way, folks will know where to go next year!

 

For the Love of Your Country!

 

You don’t even need a reason to show that you’re proud of your country, but after yesterday’s loss, it’s a sensitive time. Show your 16' Tall Banner Sailcustomers your true patriotic colors and fly one of these flutter flags outside the shop. At the very least, it’ll set you apart from your neighbors.

 

Happy 4th of July! 

 

Being in season is always in fashion. By wishing anyone who walks past your store a Happy 4th of July you’re already making a connection. With everyone in good spirits enjoying the company of family and friends, they are much more likely to spend- at least in the days leading up to the 4th. This timely advertising sale is also a friendly way to let people know why you’re closed without leaving a bad taste in their mouths.

 

If you like what you see, keep in mind we have flutter flags to take you through every season of the year! The fun doesn’t have to stop once you flip your calendar to August!

 

We hope your 4th of July is full of fireworks, hot dogs and loved ones. Happy Birthday America!Happy 4th of July Eagle Flutter Flag

 

Metropolitan Display sells discount mannequins and forms as well as many retail display products. We hope you’ll like us on Facebook, follow us on Twitter and be sure to add us to your Google+ circles!

Posted in Digital Banners, Flutter Flags, Flying Banner Sails, Holiday Banner Stand Displays, Holiday Flutter Flags, Holiday Retail Display Tips | Tagged | Leave a comment

Marketing Lessons We Learned Watching the World Cup

Soccer, or football as its known in many parts of the world, has been a popular pastime since the 2nd and 3rd centuries with roots tracing back to ancient China. Today the sport remains huge the world over, with FIFA (Fédération Internationale de Football Association) raking in an estimated $700 million annually.

 

Like the Olympics, the international competition happens in a different city once every four years. Kick off at the 2014 FIFA World CupTM began June 12th in Brazil. Whether you’re rooting for your favorite team in the confines of your home or with a large group at your local watering hole, the game’s energy is almost infectious. Even non-sports fans come out of the works for this one.

 

 

World Cup Marketing Tips- Metropolitan Display

 

In the end, the team that claims the trophy will do so based on their hours of practice, meticulous preparation, and expertly executed strategy. The same can be said of the World Cup’s many sponsors and companies turning a profit with their effective advertising campaigns. After all, when the world is watching you have to bring your A-game.

 

So what are some examples and best practices you can implement into your next marketing campaign? While this list is by no means exhaustive, here are a few of our favorites:

 

1. Start where people are already talking: Social media.

 

Facebook, Twitter, Instagram, and YouTube are abuzz with FIFA’s “Social Stadium”. It’s all World Cup all the time.

 

But just how big can social media engagement around the World Cup? Well, a lot. Just four hashtags command about 350 thousand tweets everyday. What’s even cooler is the way FIFA has connected with multilingual users via Twitter accounts in several different languages including French, Spanish, Portuguese, Dutch and Arabic.

 

It’s a global world, and not everyone in it speaks English. What are your biggest markets outside of the U.S.?

 

2. Your Brand is only a piece of it. Engage, engage, engage. 

 

Let’s take sports apparel brand Adidas, for example.  Listed as one of FIFA’s official partners, the company has been supplying the official match ball since 1970. They tapped into a very passionate audience and effectively engaged fans the world over by asking fans to vote on the ball’s name. In total, over 1 million people weighed in.

Using social media contests such as this one are a great way to involve your following and allow their voices to be heard- something most people crave.

 

3. Be creative, and insert yourself into the mix. 

 

You don’t have to be a FIFA partner to get your brand in front of the global stage.While Adidas may have it easier since they are directly on the field, other, more unexpected companies also find a way to connect to the game.

 

Be it a play on words where you link your brand to the match, or a celebrity endorsement from a player, there are many ways to capitalize.

 

Never thought about doing a global marketing campaign? Now’s a great time to start- the world is watching! Sit this one out and you’ll be waiting another four years. Get in the game!

 

Did you know we offer top-tier design services for all your Marketing Displays? Visit the Artwork Info section on our website to learn more! Be sure to add us to your circles on Google+ and connect with us on LinkedIn.

 

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Three Marketing Displays to Help you Successfully Promote your Brand at Trade Shows!

Any marketing professional worth their salt will tell you that selling your product or service really comes down to one thing: Branding. One of the best places to get your brand in front of a large audience is at a trade show. However, with tens of thousands of square feet and just as many people, it can be overwhelming for both attendees and vendors.

 

Fortunately, we’ve been at this a long time and have stocked our inventory list with the most effective marketing displays to help you stand out and draw a crowd at industry trade shows.

 

Here we’ll highlight three of our favorites, but we have thousands of products to help you see significant ROI’s on your trade show investments.

 

Classic Aluminum Pro iPad Hybrid Banner Stand Display- Metropolitan DisplayCome for the Banner, Stay for the iPad

 

While a well thought out banner design that towers above the crowd is always a good start, potential customers will stay significantly longer if they can actually engage and interact with your brand. Having knowledgeable staff on stand by is a great way to do that. But what if your company has spent a significant amount of time and money creating a fantastic demo explaining your business model and subsequent benefit to your potential customer? Enter: the iPad.

 

Our Classic Aluminum Pro iPad Hybrid Banner Stand Display is a brilliant way to tell your story in the way that only technology can.

 

You can even have more than one set up, designating each iPad to serve a different purpose. For example, give clients the independence to explore your new software or watch an introductory video while the other is expressly intended to allow customers to enter their contact information, making follow up a cinch!

 

Stand Tall

 

No doubt there is a definite height advantage when setting up in an expansive trade show setting. If a customer can look out across the room and see where your company is placed, they are going to have a much easier time navigating the labyrinth like pathways to get to you.10 Ft. Curved Pop-Up Display- Metropolitan Display

 

When you’re looking to stand up to stand out we always recommend our Deluxe 10 Ft. Curved Pop-Up Display Kit with
Mural Print, Lights, & Counter/Case
. Not only does it allow you to cascade your brand atop the aisles, it also unifies your entire display by giving you the option to customize your counter.

 

Only professionals looking to make a splash need apply.

 

Invest Once, Reuse Again and Again

 

Even if your branding changes over the years, with our Pro-Max Mini Retractable Banner Stands, you’ll only have to buy the hardware once.

 

Mini Retractable Banner Stand- Metropolitan DisplayIf time is money,the easy set-up makes this of even more value. The ultra portable unit is not only attractive, it’s durable enough to leave on display at all times. The printed banner is easily changeable and stored in the canister when not in use. A perfect for any company making the trade show rounds this summer! 

 

Don’t forget we feature high-resolution imprinting using UV inks and technologies for long lasting, easy care printed banners. Simply upload your own designs or have our art department create something for you – contact us for design rates.

 

Metropolitan Display offers tons of display advertising items, retail display products and promotional displays that will help your business get noticed.

 

We hope you’ll add us to your circles on Google+, be sure to like us on Facebook and connect with us on LinkedIn!

Posted in Advertising Graphics, Banner Stands, Conference Displays, Custom Printed Banners, Display Advertising Tips, Get a Quote, Pop-Up Displays, Trade Show Displays | Tagged | Leave a comment

Changeable Message Signs- The Original Twitter!

Business owners have long known that communication and interaction with potential customers is one of the best ways to ensure new business. To that end, staying in front of your pre-established customer base is essential to gaining repeat business.

 

While today’s marketing tactics may be heavily focused online, saturating Facebook and Twitter isn’t the only way to drive sales.

 

Sidewalk Sign Replacement Letter Set- Metropolitan DisplayConsider tourists for example. When travelling abroad, data packages are incredibly expensive. When wandering through the streets of a new city, many travelers rely heavily on the physical storefront of a shop or restaurant to pique their interest as opposed to surfing the web for suggestions. With changeable message signs, you can advertise anything from a season-end sale to the introduction of a new product line all in under 140 characters.

 

Let’s explore a few of the ways businesses are getting creative with changeable message signs:

 

Are Changeable Message Signs Right for My Business?

 

Businesses that should use changeable message signs for marketingRetail shops and restaurants are not the only businesses that are increasing foot traffic with changeable message signs. We’ve seen a number of different organizations across a wide array of industries capitalize on this specific breed of advertising potential. If you work in one of the following fields, take note. We’ll cover some unique ideas for use after the jump!

 

Apartment complexes

New construction sites

Residential communities

Public libraries

Banks and financial institutions

Day care facilities

County clubs & Sports clubs

Veterinarian offices

Hospitals & healthcare facilities

Insurance companies

Grocery Stores

Gas Stations

Churches

Schools

 

How Can My Business Use Them to Stand Out?

 

Market your business with sidewalk and curb signsWho among us hasn’t audibly laughed aloud when a cleverly written marquee sign caught our eye. It’s no surprise that showing you have a sense of humor is a great way to get folks in the door. Here are some our favorite examples we’ve seen in years past:

 

Veterinarian clinic - “No Hump Wednesday. 10% off spay and neuter.”

 

Church Public Service Announcement - “Honk if you love Jesus. Text while driving if you want to meet him.”

 

Bakery – “Our dough is so fresh it makes Beyonce jealous.”

 

Health food store – “Orange you glad we didn’t say inorganic.”

 

Farmer’s market- “Eat here or we’ll both starve.”

 

School Marquee- “Classes start August 4th. Resistance is futile.”

 

Book store- “Books: longer battery life than your Kindle.”

 

In short, if you’re looking to make a small investment with a big return, changeable message signs can pay high dividends while allowing you to show a bit of personality. No reason you can’t inform and entertain at the same time. These low maintenance advertising streams are the best way to get your message out- and the best part is you never even have to touch a keyboard!

 

Get people talking about your store by hooking them with a funny anecdote. Who knows, if you are entertaining enough, maybe they’ll even post you on their twitter feed.

 

Metropolitan Display carries a wide variety of changeable message signs for all your needs. We hope you’ll like us on Facebook, connect with us on LinkedIn and add us to your Google+ circles!

 

Want to browse retail display items on eBay? If so, check out our eBay Store!

 

Posted in Changeable Message Signs, Get a Quote, Outdoor Advertising Displays, Signicades, Swinger Sidewalk Signs | Tagged | Leave a comment

Using Mannequins to Draw A Crowd This Summer

 

When deciding on which store to spend your money, there are several factors at play which can affect your decision. Consciously or not, we’re all impacted first and foremost by what we see visually. Shops that are on a large strip or stores in massive shopping malls must take care not to blend in. To avoid the pitfalls of becoming merely ‘one of many’ retailers and boutiques alike must take care to find their unique visual niche.

 

However, in order to convey the right message, the feel of your window displays must also be organized, leave an impact, and impart an overall feel of your shop.

 

Womens Black Color Jersey Covered Dressmaker Form with Black Hardwood Tripod Base and Neckblock- Metropolitan Display

Be it whimsical or chic, how you represent a store’s branding in the front window or on the showroom floor starts with the appropriate merchandise displays. With highly versatile, adjustable mannequins, shoppers get an immediate sense of how clothing will wear and are far more likely to come browse an entire collection.

 

But what are some key considerations when using display mannequins and how can they help you draw a crowd?

 

Think Anthropology

 

No, not like the culture collectors you learned about in school, we’re talking about the multi-national retailer! Over the years, Anthropology has amassed a solid reputation for their window displays that get people talking.

 

By adopting a ‘come for the window display- stay for the clothes’ Wow-Factor, your window display can do the same. In fact, it will be working overtime to advertise the season’s hottest trends, while seamlessly marketing your brand. After all, the more your store name escapes the mouths of your potential clientele, the more likely they are to spend their disposable income in your shop.

 

Why not try combining your mannequins with freeze models, or living mannequins. Especially during peak shopping hours such as weekends. The addition of a live person who’ll randomly smile or wave at passersby is sure to create a buzz.

 

Mens Creme Color Jersey Covered Dressmaker Form with Walnut Wood Tripod Base and Neckblock- Metropolitan DisplayAll Propped Up

 

Next time you set out to create the display, start by piecing together your story and work backwards. As with any good piece of theatre, this will require you to bring in some props!

 

For example, packaging multiple related pieces from one collection into a cohesive freeze frame is a great way to get people to stop and ponder the scene. Take for instance a mannequin simply dressed in a swimsuit. She becomes a more powerful storytelling device when outfitted with sunglasses, a sun hat, strappy sandals, and a beach tote. Position that same mannequin at a café table under a giant rainbow umbrella and watch as vacation goers single file into your store when they emotionally connect with their impending trip.

 

Just try doing all that with a table display of folded swim apparel!

 

Christmas in July

 

So maybe shoppers have come to expect sun bathing mannequins and beach scenes this time of year. But what they may not expect are mannequins in alternating green and red suites with Santa hats! Throw down some white powder at their feet and let customers take guesses if it’s white beach sands or snow.

 

The point is, familiarity breeds complacency. Fortunately, fashion trends change so often being fashion forward with your displays is a cinch. Displaying new merchandise in unexpected ways is the best way to snag the fashionistas trolling your block. Premium Quality Womens Jersey Covered Female Torso Dressmaker- Metropolitan Display

 

No need to hire help outside your normal staff. Even a few dedicated hours a month will have your window and storeroom displays standing out among your competition with crowds sure to follow. Show passersby you have the latest and greatest, by pairing apparel, accessories and even jewelry together on a life sized mannequin. Leave the hangers, racks and stacks behind so your fashionable clientele can project their imaginations and see themselves donning your new line.

 

Metropolitan Display sells discount mannequins and forms as well as many retail display products. We hope you’ll like us on Facebook, follow us on Twitter and be sure to add us to your Google+ circles!

Posted in Get a Quote, Mannequins, Retail Space Display Tips | Tagged | Leave a comment

Table Covers at Your Next Trade Show Event- Why you Need them!

If your business packs up and heads to trade shows more than once a year, you’ve likely invested in your own portalbe trade show display tables. While they can be cumbersome to transport, your expo booth simply isn’t complete without a key focal point to properly showcase your promotional products and business information such as brochures, business cards and pamphlets.

 

However, if your plan is to rent tables at your next event, we strongly suggest clarifying what sizes and shapes of tables you’ll be working with lest you arrive with an 8 foot, rectangular cover only to be given a small round table. (More on this in a moment…)

 

It’s also important to keep in mind that while your agreement may include table linens, what an event coordinator can’t provide is custom imprinted table covers complete with your own logo and branding. This kind of increased marketing exposure not only sets you apart from the thousands of booths in any direction of you, they also let attendees know immediately who you are, and what you do, helping you leverage your physical presence among thousands of passersby.

 

Which Table Cover is right for my brand?

 

From sizing to style there are lots of options when it comes to table linens. Invite customers into your professional looking booth with one of the following options:

 

Fitted Table Covers

 

Fitted table covers with custom imprintFor a truly unique look, try out our fitted table covers at your next event. You’ll mask the feel of a traditional table display entirely while maintaining a neat, professional appearance that also doubles as an additional storage space.

 

While the sleek look literally has you covered on all sides, it’s not the ideal choice if you plan to have a representative stationed at the table, or if your goal is to temporarily house items you’ll need to access and replenish often such as promotional materials, company brochures & pamphlets, intake forms, etc.

 

Three-Sided Table Covers

 

3 Sided Table Covers for Product DisplaysFor a more traditional set up, we recommend our  Three-sided table linens. They still allot for a few stored items which will remain out of view of any interested passersby, yet the open side facing the interior of your stand provides quick, easy access to key materials you’ll need to refill often. After all, what good is an empty literature holder, when trying to get the word out!

 

The open concept also permits ample, comfortable seating for a small team of representatives with room for multiple chairs.

 

Did you know we can do the same for Round Tables? Traditionally speaking, most event venues provide rectangular six- or eight-foot banquet tables; however, order late or forget to specify and you may find have to navigate coverage of a round display furniture. Fortunately, our square 60-inch, three-sided table linen, still allows for a 17-inch drop to ensure sufficient coverage of round tables up to 36-inches in diameter.

 

Convertible Table CoversCustom imprint table covers

 

Don’t want to ever have to worry what size or shape table you’ll be utilizing at your next expo? Convertible table covers to the rescue! Keeping these adjustable options on hand can give you peace of mind that you’ll never have to worry about running short of a particular size or that an event director might assign you the wrong furniture types/sizes. With handy hook and loop attachments, you can make on-the-fly adjustments that allow you to change the size in a moment’s notice.

 

To get the most value added from your marketing message, consider investing in some custom imprinted table covers which are sure to further brand your and company image, solidifying your goods and services in the minds of your potential customer base.

 

During summer months, trade shows and expos are red hot! We’ve got everything you need to make your next event a raging success. Peruse our Facebook Page for daily news updates and don’t forget to check out our Amazon and eBay stores for additional deals!

 

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