1. Immediately Engage your Customers
Whether you do this with your flawless, easily recognizable branding, brilliant copy or eye catching imagery, it’s important that passersby are instantly pulled in. Don’t have a QR code? No problem. Make your advertisement so compelling or funny that they stop to take a picture of it and share a laugh with their friends.
2. Placement Matters
Why spend your hard fought for marketing dollars on a billboard or marketing display that no one is going to see. When you can, look at the logistics of where your signage will be placed. Think of areas which have a lot of foot traffic. These street-level placements generally do well in places where there’s a constant barrage of people including shopping malls, hotels, and public transit stations.
3. Know Your Market
Just by having a firm grasp on the local demographic in your community, you can then parse out what individual market you want to penetrate. This will help ensure you are engaging the right kinds of groups who will be most interested in your product.
4. Drive Them to Your Website
Since most phones come enabled with 4G and 3G services, if you can catch their attention early on and make a case for why they need your product or service, you will have an easier time driving them back to your website, where, hopefully, they’ll be compelled to get more information, if not buy right then!
Again, while advertising dollars certainly matter, the goal is always to work smarter, not harder.