<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Signs, Displays and Store Fixtures Blog</title>
	<atom:link href="http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog</link>
	<description>Latest updates on Promotional Advertising Products</description>
	<lastBuildDate>Tue, 21 May 2013 17:07:06 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.5.1</generator>
		<item>
		<title>Ignore These Three Tradeshow Booth Set-up Tips At Your Own Risk!</title>
		<link>http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/flutter-flags/ignore-these-three-tradeshow-booth-set-up-tips-at-your-own-risk/</link>
		<comments>http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/flutter-flags/ignore-these-three-tradeshow-booth-set-up-tips-at-your-own-risk/#comments</comments>
		<pubDate>Tue, 21 May 2013 17:07:06 +0000</pubDate>
		<dc:creator>Metropolitan Display</dc:creator>
				<category><![CDATA[Banner Stands]]></category>
		<category><![CDATA[Brochure Holders]]></category>
		<category><![CDATA[Display Tables]]></category>
		<category><![CDATA[Display Tables and Table Covers]]></category>
		<category><![CDATA[Flutter Flags]]></category>
		<category><![CDATA[Flying Banner Sails]]></category>
		<category><![CDATA[Get a Quote]]></category>
		<category><![CDATA[Pop-Up Displays]]></category>
		<category><![CDATA[Retail Space Display Tips]]></category>
		<category><![CDATA[Trade Show Displays]]></category>
		<category><![CDATA[Tradeshow Booth Set-Up Tips]]></category>

		<guid isPermaLink="false">http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/?p=940</guid>
		<description><![CDATA[1. Location, Location, Location &#160; Any good real estate agent can tell you the value of location in a real estate transaction, and location has just as much value in a tradeshow environment. While you won&#8217;t always be able to cherry-pick your location, if you do have the choice, take a booth space that is [...]]]></description>
				<content:encoded><![CDATA[<p><b><a href="http://www.metropolitandisplay.com/servlet/-strse-243/Flutter-Flag%2C-Swopper-Flag%2C/Detail"><img class="alignright" alt="3 Tradeshow Display Mistakes" src="http://www.metropolitandisplay.com/media/00/452bc80713ec339c32272b_m.jpg" width="48" height="192" /></a>1. Location, Location, Location</b></p>
<p>&nbsp;</p>
<p>Any good real estate agent can tell you the value of location in a real estate transaction, and location has just as much value in a tradeshow environment. While you won&#8217;t always be able to cherry-pick your location, if you do have the choice, take a booth space that is near or adjacent to high traffic areas such as food courts, restrooms, entrances, entertainment or seminar and product presentations.</p>
<p>&nbsp;</p>
<p>However, if you can&#8217;t snag a premium piece of tradeshow real estate for your <a title="How to still shine with a small booth space" href="http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/uncategorized/small-booth-space-at-a-trade-show-expert-tips-to-help-stand-out-in-the-crowd/" target="_blank">booth space</a>, not all is lost. Overcome this challenge by investing in hanging banners and <a title="Discount Flutter Flags" href="http://www.metropolitandisplay.com/flutter-flags/" target="_blank">flutter flags</a>. These types of high-visibility display marketing products are seen from almost any angle or vantage point. These easy-to-read sales messages work hard for you and make your message a real attention-getter.</p>
<p>&nbsp;</p>
<p><b>2. Sketch Your Floor Plan</b></p>
<p>&nbsp;</p>
<p>Once you know your booth location and size, it&#8217;s time to <a title="How to advertise your tradeshow space" href="http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/flutter-flags/why-are-outdoor-display-marketing-products-so-good-at-boosting-sales/" target="_blank">draw up your floor plan</a>. Putting your design on paper first helps you in three different ways:</p>
<p><a href="http://www.metropolitandisplay.com/servlet/-strse-1316/Geometrix-Fabric-Pop-dsh-Up-Display/Detail"><img class="alignleft" alt="Discount Pop-up Tents" src="http://www.metropolitandisplay.com/media/06/452bc80713d89b850dba904_m.jpg" width="238" height="240" /></a></p>
<p>&nbsp;</p>
<p>It allows you to utilize your valuable floor space wisely. After all, you have paid for every square foot of your booth space, and you want to get the best return on your investment.</p>
<p>&nbsp;</p>
<p>It helps you focus on what to take with you and what to leave behind. Making your packing list is quicker, and it lessens the chances of leaving behind an important display, signage or product.</p>
<p>&nbsp;</p>
<p>It&#8217;s easier to erase and move objects around on paper than it is to push and shove tables and other heavy objects around a tradeshow booth.</p>
<p>&nbsp;</p>
<p>By planning in advance, you cut your booth set-up time in half, leaving you plenty of time to stroll around the exhibit hall and check out your competition. Instead of being stressed and harried when the doors open and your prospects start streaming in, you are at the top of your game and ready to make an excellent presentation &#8211; time after time.</p>
<p>&nbsp;</p>
<p><b>3. Create a Wow Factor</b></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>Most exhibit booths are a standard size: 8 x 10 feet or 10 x 10 feet, and most exhibitors take the standard <a title="Discount display tables" href="http://www.metropolitandisplay.com/servlet/-strse-427/5%27-Fold-Away-Display/Detail" target="_blank">six-foot table</a> provided by the event coordinator and plunk it right in the middle of the space at the front of the booth.</p>
<p><a href="http://www.metropolitandisplay.com/servlet/-strse-1341/6%27-Ft-Economy-3-dsh-Sided/Detail"><img class="alignright" alt="Custom print table covers and table cloths" src="http://www.metropolitandisplay.com/media/06/452bc80713dd5a95fd95b58_m.JPG" width="250" height="250" /></a></p>
<p>&nbsp;</p>
<p>The problem with this approach is it blocks the traffic flow to your booth and makes the space look small and cramped. While you will hopefully attract a large number of prospects to your booth, if they can&#8217;t get by other folks who are gathered around your table or talking to your sales staff, they&#8217;ll cruise by your booth on their way to your competitor.</p>
<p>&nbsp;</p>
<p>To avoid this, position your table to either the right or the left of the booth, and using <a title="Discount pop-up displays" href="http://www.metropolitandisplay.com/pop-up-displays/" target="_blank">vertical signage or pop-up displays</a> across the back of the booth to create an open, inviting atmosphere that draws potential customers into your booth.</p>
<p>&nbsp;</p>
<p>Another creative technique is to position your table in the middle of the booth, but orient it vertically rather than horizontally and closer to the back of the booth than the front. This creates a circular traffic flow that allows prospects to walk into the booth, around both sides of the table and then back out. Pair this technique with vertical displays and catalog holders to put your product or service in the spotlight.</p>
<p>&nbsp;</p>
<p>The best results in display marketing come with repetition of your message, so make sure your signage, displays and even your <a title="Custom printed table covers" href="http://www.metropolitandisplay.com/servlet/-strse-1341/6%27-Ft-Economy-3-dsh-Sided/Detail" target="_blank">table covers are synchronized</a> in presenting your logo, your branding and your message in a consistent fashion.</p>
<p>&nbsp;</p>
<p>By negotiating for the best possible booth position, planning your space and using every inch of it efficiently, and differentiating yourself from other vendors by creating a traffic-stopping display, you&#8217;ll maximize your time and money investment in any tradeshow venue.</p>
<p>&nbsp;</p>
<p>We invite you to follow us on <a title="Metropolitan Display Facebook Page" href="https://www.facebook.com/metropolitandisplaycompany?fref=ts" target="_blank">Facebook</a> and <a title="Metropolitan Display Twitter Page" href="https://twitter.com/metrodisplay" target="_blank">Twitter</a> and be sure to check out our <a title="Metropolitan Display on Pinterest" href="http://pinterest.com/metrodisplay/" target="_blank">Pinterest Boards</a>!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/flutter-flags/ignore-these-three-tradeshow-booth-set-up-tips-at-your-own-risk/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Must-Have Accessories for Outdoor Trade Shows and Exhibitions</title>
		<link>http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/banner-stands/5-must-have-accessories-for-outdoor-trade-shows-and-exhibitions/</link>
		<comments>http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/banner-stands/5-must-have-accessories-for-outdoor-trade-shows-and-exhibitions/#comments</comments>
		<pubDate>Thu, 16 May 2013 14:37:45 +0000</pubDate>
		<dc:creator>Metropolitan Display</dc:creator>
				<category><![CDATA[Banner Stands]]></category>
		<category><![CDATA[Brochure Holders]]></category>
		<category><![CDATA[Catalog Display Holders]]></category>
		<category><![CDATA[Conference Displays]]></category>
		<category><![CDATA[Display Tables]]></category>
		<category><![CDATA[Display Tables and Table Covers]]></category>
		<category><![CDATA[Get a Quote]]></category>
		<category><![CDATA[Pop-Up Displays]]></category>
		<category><![CDATA[Trade Show Displays]]></category>
		<category><![CDATA[Accessories for outdoor tradeshows]]></category>

		<guid isPermaLink="false">http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/?p=925</guid>
		<description><![CDATA[Ray Kroc of McDonald&#8217;s once said, &#8220;Early to bed, early to rise, advertise, advertise, advertise.&#8221; The phenomenal success of the McDonald&#8217;s brand is proof he knew how to market his brand effectively. Therefore, before you pack up your goods and head off for the next round of trade shows and exhibitions, make sure you&#8217;ve planned [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/wp-content/uploads/2013/05/five.jpg"><img class="alignright  wp-image-926" alt="5 Must Have Product Displays" src="http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/wp-content/uploads/2013/05/five-300x300.jpg" width="240" height="240" /></a>Ray Kroc of McDonald&#8217;s once said, &#8220;Early to bed, early to rise, advertise, advertise, advertise.&#8221; The phenomenal success of the McDonald&#8217;s brand is proof he knew how to market his brand effectively. Therefore, before you pack up your goods and head off for the next round of trade shows and exhibitions, make sure you&#8217;ve planned your advertising strategy for each event.</p>
<p>&nbsp;</p>
<p><a title="Is it time to update your product displays?" href="http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/uncategorized/do-your-event-product-displays-need-updating/" target="_blank">Advertising can be your best salesperson</a> or your worst enemy, depending on how it is planned and implemented. Done properly, it builds brand name recognition, catches the attention of passersby, and edges out your competition.</p>
<p>&nbsp;</p>
<p>Do your signage, displays, tent and even your table covers convey a clear, consistent message? When you complement your signage with the right types of displays and custom imprinted table covers, you enhance your message and increase the effectiveness of your tradeshow marketing.</p>
<p>&nbsp;</p>
<p>Let&#8217;s look at some must-have display marketing products that get your message across better and gives you years of effective marketing for a low upfront cost.</p>
<p>&nbsp;</p>
<p><b>Pop-Up Tents</b></p>
<p>&nbsp;</p>
<p><a href="http://www.metropolitandisplay.com/servlet/-strse-1301/10x15-Foot-Deluxe-Event/Detail"><img class="alignleft" alt="Discount popup tents for trade shows, expos and conferences" src="http://www.metropolitandisplay.com/media/06/452bc80713d6bbf5222d802_m.JPG" width="200" height="200" /></a>Popup tents are the <a title="Cheap tradeshow pop up tends" href="http://www.metropolitandisplay.com/tents/" target="_blank">most popular tent style</a> with most exhibitors because they are lightweight yet durable and easy to set up and take down. Because they are so compact in design, shipping or transporting them is inexpensive and easy.</p>
<p>&nbsp;</p>
<p>Most are available either imprinted or unimprinted, but if you want to make your presentation the best it can be, you&#8217;ll want to invest the extra money to have your advertising or brand message imprinted on the tent. Think of it as a pop-up billboard, and it&#8217;s easy to see the value of having your bigger than life commercial in front of all the attendees eyes.</p>
<p>&nbsp;</p>
<p><b>Pop-Up Displays</b></p>
<p>&nbsp;</p>
<p><a href="http://www.metropolitandisplay.com/servlet/-strse-1318/Geometrix-Fabric-Pop-dsh-Up-Display/Detail"><img class="alignright" alt="Discount pop-up displays and banner stands" src="http://www.metropolitandisplay.com/media/06/452bc80713d8a5f4fecbbd5_m.JPG" width="200" height="200" /></a>While there are lots of display designs and options from which to choose, it&#8217;s <a title="Cheap pop us displays" href="http://www.metropolitandisplay.com/pop-up-displays/" target="_blank">hard to beat pop-up displays for visual impact</a> combined with user-friendly features. Another nice feature of popup displays is the way they break up the sameness and monotony of a booth or display area.</p>
<p>&nbsp;</p>
<p>Just like pop-up tents, these displays are ready and projecting your marketing message in just minutes, and they are easily broken down and stored away after the event is over.</p>
<p>&nbsp;</p>
<p><b>Signage</b></p>
<p>&nbsp;</p>
<p><a href="http://www.metropolitandisplay.com/servlet/-strse-1369/Premium-Aluminum-Counter-Top/Detail"><img class="alignleft" alt="Get 10% off all banner stands for expos, trade shows and advertising" src="http://www.metropolitandisplay.com/media/06/452bc80713e619f8e81b3f2_m.jpg" width="122" height="192" /></a>Hanging <a title="10% of banner stand displays" href="http://www.metropolitandisplay.com/banner-stand-displays/" target="_blank">banner stands</a> and flutter flags are visible from almost any angle or vantage point so they are always a good choice for making your booth more appealing and telling your story in a multitude of different ways. Use them as focal points to lead customers and prospects to your tent and piggyback on their drawing power with strategically placed smaller signs, displays or pedestal sign holders.</p>
<p>&nbsp;</p>
<p><b>Catalog and Literature Holders</b></p>
<p>&nbsp;</p>
<p><a href="http://www.metropolitandisplay.com/servlet/-strse-615/4x9%22-Clear-Acrylic-Brochure/Detail"><img class="alignright" alt="Discount acrylic brochure holders for product displays" src="http://www.metropolitandisplay.com/media/01/adcb514813579927e75422b_m.jpg" width="192" height="192" /></a>Depending on the type and style of displays you are using, you can opt for <a title="Discount catalog holders and literature displays" href="http://www.metropolitandisplay.com/literature-holders/" target="_blank">catalog and literature holders</a> to place on tabletops. However, if table space is limited or needs to be reserved for your displays, you might want to choose pedestal style holders for your important literature and catalogs.</p>
<p>&nbsp;</p>
<p><b>Table Covers</b></p>
<p>&nbsp;</p>
<p>How many times have you cruised by your competitor&#8217;s booths at an event looking for ideas on how to create a great looking tradeshow booth? Booths with <a title="Custom printed display table covers" href="http://www.metropolitandisplay.com/tables-and-table-covers/" target="_blank">custom imprinted table covers</a> probably attracted your attention faster than those with plain tablecloths, didn&#8217;t they? Custom imprinted table covers make your message a real attention getter and multiple the <a href="http://www.metropolitandisplay.com/servlet/-strse-1335/6%27-Ft-Standard-4-dsh-Sided/Detail"><img class="alignleft" alt="Discount display table cloths and covers" src="http://www.metropolitandisplay.com/media/06/452bc80713dd180e8a4c520_m.JPG" width="160" height="160" /></a>overall reach and effectiveness of your advertising campaign.</p>
<p>&nbsp;</p>
<p>The nice thing about these must-have tradeshow accessories is they are affordable in price, <a title="7 Tips on caring for your product display table covers" href="http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/industry-news/7-tips-for-caring-for-your-display-table-covers/" target="_blank">low maintenance in upkeep</a>, and require no special skills to put up or take down. Used separately, any one of these is an effective, stand-alone marketing vehicle, but by combining them, you can create a powerhouse-advertising tool for any tradeshow or exhibition.</p>
<p>&nbsp;</p>
<p>Don&#8217;t forget during the month of May 2013, we are offering <a title="Get 10% off all banner stands for your next event" href="http://www.metropolitandisplay.com/banner-stand-displays/" target="_blank">10% off all banner stand displays</a>! Use promo code BANNER10 or mention the code to one of our friendly operators! We invite you to like us on <a title="Metropolitan Display Facebook Page" href="https://www.facebook.com/metropolitandisplaycompany?fref=ts" target="_blank">Facebook</a> and follow us on <a title="Metropolitan Display on Google+" href="https://plus.google.com/104080810506001172514/posts" target="_blank">Google+</a>!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/banner-stands/5-must-have-accessories-for-outdoor-trade-shows-and-exhibitions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>7 Tips for Caring for Your Display Table Covers</title>
		<link>http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/industry-news/7-tips-for-caring-for-your-display-table-covers/</link>
		<comments>http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/industry-news/7-tips-for-caring-for-your-display-table-covers/#comments</comments>
		<pubDate>Tue, 14 May 2013 15:03:00 +0000</pubDate>
		<dc:creator>Metropolitan Display</dc:creator>
				<category><![CDATA[Display Tables]]></category>
		<category><![CDATA[Display Tables and Table Covers]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Trade Show Displays]]></category>
		<category><![CDATA[product display table cloths]]></category>

		<guid isPermaLink="false">http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/?p=914</guid>
		<description><![CDATA[Whether you are creating great-looking tradeshow booth displays or setting up display tables for outdoor or indoor events, your tables and table covers are just as much a part of your overall image and advertising message as your signage and other display marketing products. &#160; As a savvy business owner, you&#8217;ve probably invested some time [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.metropolitandisplay.com/tables-and-table-covers/"><img class="alignright" alt="7 Tips for caring for your product display table cloths" src="http://farm9.staticflickr.com/8331/8391625277_866b8a6367_n.jpg" width="256" height="191" /></a>Whether you are creating great-looking tradeshow booth displays or setting up display tables for outdoor or indoor events, your tables and table covers are just as much a part of your overall image and advertising message as your signage and other display marketing products.</p>
<p>&nbsp;</p>
<p>As a savvy business owner, you&#8217;ve probably invested some time and effort in researching various product options and choosing the right mix of <a title="Trade show tables and table covers" href="http://www.metropolitandisplay.com/tables-and-table-covers/" target="_blank">table covers, runners and accessory items</a> for your business. Now it&#8217;s time to talk about how to protect your investment by learning some tricks and techniques for caring for your display table covers to keep them looking like new and ensuring that they last a long time.</p>
<p>&nbsp;</p>
<p><b>Tip One: Protect Your Investment</b></p>
<p>&nbsp;</p>
<p><a href="http://www.metropolitandisplay.com/servlet/-strse-1338/Carry-Case-for-Table-dsh-Throw/Detail"><img class="alignleft" alt="Use carrying cases to protect display table cloths" src="http://www.metropolitandisplay.com/media/06/452bc80713dd58f616c359_m.jpg" width="192" height="240" /></a>Our first tip is to urge you to protect your investment by <a title="Table cover carry cases" href="http://www.metropolitandisplay.com/servlet/-strse-1338/Carry-Case-for-Table-dsh-Throw/Detail" target="_blank">purchasing enough carry cases</a> to store and transport all your table covers. These cases are specially designed to protect your tablecloths even during inclement weather and make carrying them into events easy and hassle free. Your tablecloths stay clean, dry and almost wrinkle free so they are ready to pop onto your tables and make your booth or display area more appealing.</p>
<p>&nbsp;</p>
<p><b>Five Housekeeping Tips</b></p>
<p>&nbsp;</p>
<p>1. If you opt for <a title="Wrinkle free table covers for product displays" href="http://www.metropolitandisplay.com/servlet/-strse-1342/8%27-Ft-Economy-3-dsh-Sided/Detail" target="_blank">table covers made of durable polyester</a>, you&#8217;ll cut down on your maintenance tasks with your tablecloths because polyester is stain and wrinkle resistant.</p>
<p>2. If there are any slightly wrinkled areas, touch them up with a hand-held steamer before putting the covers into place.</p>
<p>3. Pre-treat stains immediately or as quickly as possible with a fabric stain remover product. Wash the stained items as soon as possible to prevent the stains from setting up.</p>
<p>4. Transport stained or dirty tablecloths separately from clean ones.</p>
<p>5. Do not put stained, damp tablecloths in plastic bags because they could mildew especially if you forget to wash them promptly.</p>
<p>&nbsp;</p>
<p><b>Tip Seven: Laundering Tablecloths Step-by Step</b><br />
<a href="http://www.metropolitandisplay.com/servlet/-strse-1341/6%27-Ft-Economy-3-dsh-Sided/Detail"><img class="alignright" alt="Discount product display table cloths 6 and 8 foot" src="http://www.metropolitandisplay.com/media/06/452bc80713dd5a720d02b11_m.JPG" width="200" height="200" /></a>Here&#8217;s a quick guide to washing and drying your table linens for best results:</p>
<p>&nbsp;</p>
<p>*Use cold water and a gentle detergent.<br />
*Follow the manufacturer&#8217;s guide on your washing machine to choose the best cycle setting. (If there are no guidelines, a delicate, gentle or handwash cycle is the best choice.)<br />
*Separate by colors and whites; wash whites with whites and colors with colors.<br />
*Add fabric softener to the final rinse to reduce or eliminate stray wrinkles.<br />
*Dry on low heat for about 15 to 20 minutes. Note that high heat may cause the fabric to shrink or become permanently wrinkled or damaged.<br />
*Remove the tablecloths from the dryer as soon as the cycle stops and preferably while they are still warm.<br />
*Fold, press and smooth out wrinkles with your hands.<br />
*Store neatly stacked until time to use them.<br />
*Note: Always check the manufacturer&#8217;s care label before using bleach on your table covers. If the tablecloths need ironing, use the lowest heat setting on the iron or steam them with a hand-held steamer to avoid damaging the fabric.</p>
<p>&nbsp;</p>
<p>Fresh, crisp table covers atop your <a title="Discount trade show display tables" href="http://www.metropolitandisplay.com/servlet/-strse-427/5%27-Fold-Away-Display/Detail" target="_blank">display tables</a> help to put your product or service in the spotlight and create a pleasing visual effect. With proper care and laundering you can expect years of service from your table linens and enjoy a nice return on your investment.</p>
<p>&nbsp;</p>
<p>Please bookmark our blog for other helpful product display tips and don’t forget to find us on <a title="Metropolitan Display on Facebook" href="https://www.facebook.com/metropolitandisplaycompany" target="_blank">Facebook</a> and <a title="Metropolitan Display on Twitter" href="https://twitter.com/metrodisplay" target="_blank">Twitter</a>!</p>
<p>&nbsp;</p>
<p><em>Image credit <a title="7 Tips for Caring for Your Display Table Covers" href="http://www.flickr.com/photos/24236630@N05/8391625277/sizes/n/in/photostream/" target="_blank">Flickr</a> Woodlands Ad Agency</em></p>
]]></content:encoded>
			<wfw:commentRss>http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/industry-news/7-tips-for-caring-for-your-display-table-covers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Avoid These 3 Common Sports Team Product Marketing Mistakes</title>
		<link>http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/uncategorized/avoid-these-3-common-sports-team-product-marketing-mistakes/</link>
		<comments>http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/uncategorized/avoid-these-3-common-sports-team-product-marketing-mistakes/#comments</comments>
		<pubDate>Thu, 09 May 2013 14:28:24 +0000</pubDate>
		<dc:creator>Metropolitan Display</dc:creator>
				<category><![CDATA[Bulletin Holders]]></category>
		<category><![CDATA[Display Tables]]></category>
		<category><![CDATA[Display Tables and Table Covers]]></category>
		<category><![CDATA[Garment & Clothing Racks]]></category>
		<category><![CDATA[Get a Quote]]></category>
		<category><![CDATA[Sports Team Marketing Displays]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Visual Displays]]></category>
		<category><![CDATA[Sports Team Product Displays]]></category>

		<guid isPermaLink="false">http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/?p=909</guid>
		<description><![CDATA[Sports marketing, which is the promotion and sales of promotional products at sports and team events, is an important component of event management because it generates additional revenue and profit, boosts team name recognition, and increases attendance and fan loyalty. However, it&#8217;s important to avoid the most common product marketing mistakes made by some event [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://farm4.staticflickr.com/3528/3893923681_de4c798f18_n.jpg"><img class="alignright" alt="Sports team marketing ideas" src="http://farm4.staticflickr.com/3528/3893923681_de4c798f18_n.jpg" width="320" height="213" /></a>Sports marketing, which is the promotion and sales of promotional products at sports and team events, is an important component of event management because it generates additional revenue and profit, boosts team name recognition, and increases attendance and fan loyalty. However, it&#8217;s important to avoid the most common product marketing mistakes made by some event promoters so you can maximize your return on investment for inventory, time and effort.</p>
<p>&nbsp;</p>
<p><b>Mistake #1: Not Displaying Items Properly</b></p>
<p>&nbsp;</p>
<p>How many times have you attended a sports event and seen piles of licensed sports apparel scattered helter-skelter over table tops? Maybe all you really want to purchase was a souvenir program, but you couldn&#8217;t find one under the jumbled mess of merchandise, so you just walked away empty-handed. We could go on and on, but you get the point.</p>
<p>&nbsp;</p>
<p><a href="http://www.metropolitandisplay.com/servlet/-strse-33/garment-rack%2C-clothing-rack%2C/Detail"><img class="alignleft" alt="4-Way clothing garment racks" src="http://www.metropolitandisplay.com/media/00/adcb5148130de4e5c0ddccf_m.jpg" width="240" height="240" /></a>Merchandise such as caps, T-shirts and other sports apparel, logo embellished mugs and cups, and event programs sell better when they are attractively displayed so they catch the consumer&#8217;s eye.  One of the best and least expensive ways to get these items off the tables and into the hands of your loyal fans is with point of sale display products. T-shirts and sports apparel can be neatly displayed and arranged by sizes or colors on <a title="Discount Garment Racks" href="http://www.metropolitandisplay.com/garment-racks/" target="_blank">garment racks</a>, with hats on a <a title="Discount Millinery style hat racks" href="http://www.metropolitandisplay.com/garment-racks/hat-racks/" target="_blank">millinery style hat rack</a> positioned nearby.</p>
<p>&nbsp;</p>
<p>Even giveaway items like newsletters, biographical information, or flyers advertising upcoming events is easier to distribute and more likely to be picked up and taken away if it is appropriately displayed. <a title="Discount acrylic brochure holders" href="http://www.metropolitandisplay.com/brochure-holders/" target="_blank">Brochure holders</a>, literature displays, and business card holders are a must for making your table displays look professional, tidy and inviting. While you are at it, why not invest in a few suggestion boxes so your fans can share their ideas and opinions with you?</p>
<p>&nbsp;</p>
<p><b>Mistake #2: Not Utilizing Tables and Table Covers Effectively</b></p>
<p>&nbsp;</p>
<p><a href="http://www.metropolitandisplay.com/servlet/-strse-1336/8%27-Ft-Standard-4-dsh-Sided/Detail"><img class="alignright" alt="4-Sided Table Covers imprint 8 foot" src="http://www.metropolitandisplay.com/media/06/452bc80713dd188a5e0e1fe_m.JPG" width="250" height="250" /></a>Do you have <a title="Event table covers custom imprint" href="http://www.metropolitandisplay.com/tables-and-table-covers/" target="_blank">custom imprinted table covers</a> for all the tables used for merchandising products and promoting your team and future events? If not, you may lose sales before and after events because fans may not know your store is open for business.</p>
<p>&nbsp;</p>
<p>Additionally, you are losing out on delivering subliminal advertising messages to everyone who passes by your table because an imprinted table cover with a hard-hitting advertising sells your team and your message with no interruptions or distractions.</p>
<p>&nbsp;</p>
<p><b>Mistake #3: Being Afraid to Take Risks</b></p>
<p>&nbsp;</p>
<p>Sticking to conventional marketing techniques because they feel safe is one of the biggest mistakes in sports team marketing. After all, if everyone else is using a particular display marketing product or technique, it must be the best, right? However, do you want to be a part of the crowd or do you want your team and your promotional products to cut through the noise and grab a larger market share?</p>
<p>&nbsp;</p>
<p><a href="http://www.metropolitandisplay.com/servlet/-strse-588/Jersey-Form%2C-Dressmaker-Form%2C%2C/Detail"><img class="alignleft" alt="Men's Jersey Dressmaker Form for Sports Team Displays" src="http://www.metropolitandisplay.com/media/01/adcb514813394096140b618_m.JPG" width="86" height="240" /></a>It might be risky, but imagine how your sales might skyrocket if you hired some living <a title="Discount mannequins and forms" href="http://www.metropolitandisplay.com/mannequins-&amp;-forms/" target="_blank">mannequins to model</a> your team&#8217;s sports apparel at the sales tables. What if some local celebrities or well-known individuals would agree to be your models for the event or even staff the tables?</p>
<p>&nbsp;</p>
<p>When you pair an unconventional marketing technique like this with tables proclaiming an effective marketing message and racks of attractively displayed products, you have a winning combination for your sports team marketing efforts.</p>
<p>&nbsp;</p>
<p>We invite you to follow us on <a title="Metropolitan Display Facebook Page" href="https://www.facebook.com/metropolitandisplaycompany?fref=ts" target="_blank">Facebook</a> and <a title="Metropolitan Display on Twitter" href="https://twitter.com/metrodisplay" target="_blank">Twitter</a>!</p>
<p>&nbsp;</p>
<p><em>Image credit via <a title="Sports team marketing mistakes" href="http://www.flickr.com/photos/daveynin/3893923681/sizes/n/in/photostream/" target="_blank">Flickr</a> daveynin</em></p>
]]></content:encoded>
			<wfw:commentRss>http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/uncategorized/avoid-these-3-common-sports-team-product-marketing-mistakes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Avant-Garde Display Marketing Tips for Promoting Your Costume Shop</title>
		<link>http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/uncategorized/avant-garde-display-marketing-tips-for-promoting-your-costume-shop/</link>
		<comments>http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/uncategorized/avant-garde-display-marketing-tips-for-promoting-your-costume-shop/#comments</comments>
		<pubDate>Tue, 07 May 2013 13:20:01 +0000</pubDate>
		<dc:creator>Metropolitan Display</dc:creator>
				<category><![CDATA[A-Frame Sidewalk Signs]]></category>
		<category><![CDATA[Banner Stands]]></category>
		<category><![CDATA[Flutter Flags]]></category>
		<category><![CDATA[Flying Banner Sails]]></category>
		<category><![CDATA[Get a Quote]]></category>
		<category><![CDATA[Retail Space Display Tips]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Z-Racks and Z Racks]]></category>
		<category><![CDATA[costume shop display ideas]]></category>
		<category><![CDATA[How to promote costume shop]]></category>

		<guid isPermaLink="false">http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/?p=902</guid>
		<description><![CDATA[Many costume shops depend on some type of outdoor advertising to promote their products, especially in the off-season months when sales are slow, and these are good methods. However, are there other, more novel approaches for promoting your costume shop? &#160; One minor drawback to billboard advertising is it is static; you are limited to [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.metropolitandisplay.com/"><img class="alignright" alt="Product display ideas for costume shops" src="http://farm4.staticflickr.com/3177/2973524060_d6a3d68b32_n.jpg" width="320" height="240" /></a>Many costume shops depend on some type of outdoor advertising to promote their products, especially in the off-season months when sales are slow, and these are good methods. However, are there other, more novel approaches for promoting your costume shop?</p>
<p>&nbsp;</p>
<p>One minor drawback to billboard advertising is it is static; you are limited to advertising in the locale where the billboard is situated. On the other hand, this kind of advertising can be very effective because the ads are larger than life with an edgy in-your-face quality. Let&#8217;s talk about how to get a similar effect with various display marketing products.</p>
<p>&nbsp;</p>
<p>Think out of the box for a minute. Chances are, you have or can purchase inexpensively the makings of several movable and visually striking displays. Here&#8217;s how to use <a title="Discount Mannequins and Forms" href="http://www.metropolitandisplay.com/mannequins-&amp;-forms/" target="_blank">mannequins</a>, clothing racks, and point of purchase displays to promote your costume shop in a radical way.</p>
<p>&nbsp;</p>
<p><b>All Dressed Up and Ready to Promote</b></p>
<p>&nbsp;</p>
<p><a href="http://www.metropolitandisplay.com/servlet/-strse-66/Jersey-Form%2C-Dressmaker-Form%2C%2C/Detail"><img class="alignleft" alt="Where to find discount mannequins and forms" src="http://www.metropolitandisplay.com/media/00/452bc80713e7b22e42cbaad_m.jpg" width="106" height="240" /></a>You probably have your mannequins artfully dressed in your most eye-catching costumes and carefully positioned around the interior of your store. However, think of how much more impact you could generate by arranging those mannequins in a unique tableaux outside your shop window instead of inside it.  (Think Dracula getting ready to pounce on an unsuspecting victim!)</p>
<p>&nbsp;</p>
<p>Now take that thought one step farther. <a title="Discount Z-Racks" href="http://www.metropolitandisplay.com/z-racks/" target="_blank">Position a Z-rack</a> containing various sizes of those same costumes close to the scene so customers can browse. Depending on the size of your marketing budget and how much space is available outside your shop for promotional displays, you could even tie in some flying banner sails advertising your discounts or specials or an <a title="Discount A-Frame Signs" href="http://www.metropolitandisplay.com/a-frame-signs/" target="_blank">A-frame sign</a> offering a trade-in on customers&#8217; old costumes toward the purchase of a new one.</p>
<p>&nbsp;</p>
<p><b>All the World&#8217;s A Stage</b></p>
<p>&nbsp;</p>
<p><a href="http://www.metropolitandisplay.com/servlet/-strse-1369/Premium-Aluminum-Counter-Top/Detail"><img class="alignright" alt="Discount indoor and outdoor banner stands" src="http://www.metropolitandisplay.com/media/06/452bc80713e619f8e81b3f2_m.jpg" width="190" height="300" /></a>Think of <a title="10% off banner stands" href="http://www.metropolitandisplay.com/banner-stand-displays/" target="_blank">banner stands as smaller versions of a billboard</a> and imagine the possibilities. For instance, could you get a local celebrity to dress up in one of your costumes and have his or her photo taken? Convert the photo into a poster, insert in the bulletin poster holder, and you&#8217;ve just created another moveable advertisement.</p>
<p>&nbsp;</p>
<p>How about offering your costuming and theatrical make-up services to a local community theatre or school thespian society in exchange for some promotional photographs of the costumed cast? Turn those into posters and put them to work promoting your handiwork.</p>
<p>&nbsp;</p>
<p>The beauty of moveable display advertisements such as these is you are not limited to using them at your storefront location. Take them with you to conventions, trade shows and other types of indoor and outdoor events so you can promote your business in dramatic style wherever you are.</p>
<p>&nbsp;</p>
<p><b>Point of Sale Displays</b></p>
<p>&nbsp;</p>
<p><a href="http://www.metropolitandisplay.com/servlet/-strse-650/5-dsh-Tier-Floor-Style-Millinery/Detail"><img class="alignleft" alt="Discount hat racks" src="http://www.metropolitandisplay.com/media/02/adcb5148136f486090eae1b_m.jpg" width="300" height="300" /></a>A visual appealing display is a great way to lure customers into your costume shop, but once they are inside, you want to make it easy for them to find the items they need. Point of sale displays can be very helpful in displaying groups of similar items in ways to be a magnet for the customer&#8217;s eyes.  <a title="Discount belt and tie racks" href="http://www.metropolitandisplay.com/clothing-racks/belt-&amp;-tie-racks/" target="_blank">Belt racks</a>, tie racks, and <a title="Discount hat racks" href="http://www.metropolitandisplay.com/clothing-racks/hat-racks/" target="_blank">hat racks</a> are all must-have marketing aids for presenting the inventory in your costume shop to best advantage.</p>
<p>&nbsp;</p>
<p>The good news about display marketing products like we&#8217;ve discussed here today is they are reasonably priced, easy to take care of, and require little or no assembling or set-up. You can pick and choose specific pieces to create just the right mix to suit your costume shop needs, and put them to work for you immediately.</p>
<p>&nbsp;</p>
<p>We invite you to follow us on <a title="Metropolitan Display on Facebook" href="https://www.facebook.com/metropolitandisplaycompany" target="_blank">Facebook</a> and <a title="Metropolitan Display Twitter Page" href="https://twitter.com/metrodisplay" target="_blank">Twitter</a> and check out our <a title="Metropolitan Display Google+ Page" href="https://plus.google.com/104080810506001172514/posts" target="_blank">Google+ Page</a>.</p>
<p>&nbsp;</p>
<h6><em>Image via <a title="Costume Shop Product Display Ideas" href="http://www.flickr.com/photos/goodrob13/2973524060/sizes/n/in/photostream/" target="_blank">Flickr</a> goodrob13</em></h6>
]]></content:encoded>
			<wfw:commentRss>http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/uncategorized/avant-garde-display-marketing-tips-for-promoting-your-costume-shop/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Are Outdoor Display Marketing Products So Good At Boosting Sales?</title>
		<link>http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/flutter-flags/why-are-outdoor-display-marketing-products-so-good-at-boosting-sales/</link>
		<comments>http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/flutter-flags/why-are-outdoor-display-marketing-products-so-good-at-boosting-sales/#comments</comments>
		<pubDate>Thu, 02 May 2013 15:20:54 +0000</pubDate>
		<dc:creator>Metropolitan Display</dc:creator>
				<category><![CDATA[A-Frame Sidewalk Signs]]></category>
		<category><![CDATA[Banner Stands]]></category>
		<category><![CDATA[Changeable Message Signs]]></category>
		<category><![CDATA[Flutter Flags]]></category>
		<category><![CDATA[Flying Banner Sails]]></category>
		<category><![CDATA[Get a Quote]]></category>
		<category><![CDATA[Outdoor display marketing products]]></category>

		<guid isPermaLink="false">http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/?p=894</guid>
		<description><![CDATA[Did you know that the way you market your goods or services is more important than what you sell or the services you provide? It&#8217;s a fact, because if you fail to make a good first impression on existing or potential new customers with your advertising, they will sail past your business on their way [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.metropolitandisplay.com/media/06/452bc80713e61861cb51a80_l.jpg"><img class="alignright" alt="Discount Outdoor Banner Stands" src="http://www.metropolitandisplay.com/media/06/452bc80713e61861cb51a80_m.jpg" width="196" height="240" /></a>Did you know that the way you market your goods or services is more important than what you sell or the services you provide? It&#8217;s a fact, because if you fail to make a good first impression on existing or potential new customers with your advertising, they will sail past your business on their way to a competitor who is doing a better job of using display marketing products—leaving you in the dust. Are you using the right types and proper mixes of these products to get the results you need?</p>
<p>&nbsp;</p>
<p><b>Outdoor Advertising Works</b></p>
<p>&nbsp;</p>
<p>According to the <a title="Outdoor display products good for boosting sales" href="http://www.arbitron.com/downloads/InCarStudy2009.pdf" target="_blank">Arbitron National In Car Study</a> (2009), outdoor advertising is highly effective for getting people to notice a product or service as well as influencing their purchasing decisions. In fact, about 71 percent of respondents in the study said they noticed roadside advertising as they passed by it. That makes sense &#8211; globally, we are an increasingly mobile population that spends a huge portion of our time traveling in vehicles to work or other activities.</p>
<p>&nbsp;</p>
<p>So, if you are not using some type of outdoor signage to promote your business, are you sacrificing a major segment of potential traffic and profit for your business? You could be.</p>
<p>&nbsp;</p>
<p>Think of outdoor signage this way: It&#8217;s similar to hiring an additional sales force willing to work 24 hours a day to promote your business and sell your products without getting paid a penny for their efforts.  Some products to consider are:</p>
<p>&nbsp;</p>
<p style="text-align: center;"><a href="http://www.metropolitandisplay.com/banner-stand-displays/"><img class="aligncenter  wp-image-895" alt="10% off Banner Stands" src="http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/wp-content/uploads/2013/05/May-Promo.jpg" width="560" height="240" /></a></p>
<p>&nbsp;</p>
<ul>
<li>LED signs</li>
<li>Banner Stand Displays (Get 10% off throughout the month of May 2013!)</li>
<li>Eraseable signs</li>
<li>Illuminated signs</li>
<li><a title="Discount changeable message signs" href="http://www.metropolitandisplay.com/changeable-message-signs/" target="_blank">Changeable message signs</a></li>
</ul>
<p>&nbsp;</p>
<p><b>Mix and Match Products for Best Results</b></p>
<p>&nbsp;</p>
<p><a href="http://www.metropolitandisplay.com/servlet/-strse-599/COFFEE-Illuminated-Chasing-LED/Detail"><img class="alignleft" alt="Discount LED signs" src="http://www.metropolitandisplay.com/media/01/adcb5148134de388b9abc05_m.gif" width="240" height="131" /></a>Changeable message signs, sidewalk and curb signs, and electronic displays are often touted as the kings of outdoor advertising, and it&#8217;s true; they have their place and as the Arbiton reports shows, they are quite effective.</p>
<p>&nbsp;</p>
<p>However, just as a king needs to be surrounded by a queen and a loyal court, these types of bold, visual displays are more effective and can be leveraged to boost your sales when they are used in conjunction with other products such as <a title="Discount flutter flags" href="http://www.metropolitandisplay.com/flutter-flags/" target="_blank">flutter flags</a> or flying banner sails.</p>
<p>&nbsp;</p>
<p>Are you using one or two types of outdoor advertising but not maximizing your return? Consider using some other supporting display marketing items such as flutter flags, <a title="Discount flying banner sails" href="http://www.metropolitandisplay.com/flying-banner-sails/" target="_blank">flying banner sails</a>, pedestal signs or window signs to double down on your marketing efforts.</p>
<p>&nbsp;</p>
<p><a href="http://www.metropolitandisplay.com/servlet/-strse-1358/Pro-dsh-Max-Natural-Wood-Bamboo/Detail"><img class="alignright" alt="Boost sales with outdoor display products" src="http://www.metropolitandisplay.com/media/06/452bc80713e5c6812737a39_m.jpg" width="76" height="240" /></a>Using multiple display marketing products with a common message or theme creates a strong subliminal message that works from a distance to attract those visually oriented prospects and lead them to your business. The beauty of this method is that even though each of these products can be used as a stand-alone advertisement, when they are combined as part of an overall marketing strategy, they become a prospect and sales-generating team that&#8217;s hard to beat.</p>
<p>&nbsp;</p>
<p><b>Inexpensive and Effective</b></p>
<p>&nbsp;</p>
<p>With the wide range of outdoor display marketing products you can choose from today, it&#8217;s easy to <a title="Discount outdoor display marketing products" href="http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/uncategorized/how-to-leverage-visual-display-marketing-to-increase-sales/" target="_blank">plan an advertising campaign to suit any budget</a>. Additionally, since a majority of these products are inexpensive to purchase and easy to install, you can add on other products as you choose to grow the reach of your visual merchandising efforts. What&#8217;s not to like about that type of advertising strategy?</p>
<p>&nbsp;</p>
<p>Be sure to follow us on <a title="Metropolitan Display Facebook Page" href="https://www.facebook.com/metropolitandisplaycompany?fref=ts" target="_blank">Facebook</a> and check out our <a title="Metropolitan Display Amazon Store" href="http://www.amazon.com/gp/shops/storefront/index.html?ie=UTF8&amp;marketplaceID=ATVPDKIKX0DER&amp;sellerID=A2ZFTUXYXKUMHK" target="_blank">Amazon</a> and <a title="Metropolitan Display eBay store" href="http://stores.ebay.com/metropolitandisplay" target="_blank">eBay</a> stores!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/flutter-flags/why-are-outdoor-display-marketing-products-so-good-at-boosting-sales/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Leverage Visual Display Marketing to Increase Sales</title>
		<link>http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/uncategorized/how-to-leverage-visual-display-marketing-to-increase-sales/</link>
		<comments>http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/uncategorized/how-to-leverage-visual-display-marketing-to-increase-sales/#comments</comments>
		<pubDate>Tue, 30 Apr 2013 14:31:35 +0000</pubDate>
		<dc:creator>Metropolitan Display</dc:creator>
				<category><![CDATA[A-Frame Sidewalk Signs]]></category>
		<category><![CDATA[Changeable Message Signs]]></category>
		<category><![CDATA[Flutter Flags]]></category>
		<category><![CDATA[Flying Banner Sails]]></category>
		<category><![CDATA[Get a Quote]]></category>
		<category><![CDATA[Swinger Sidewalk Signs]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Visual Displays]]></category>
		<category><![CDATA[Windmaster Signs]]></category>
		<category><![CDATA[Best Visual Displays]]></category>

		<guid isPermaLink="false">http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/?p=886</guid>
		<description><![CDATA[How many times have you heard the saying &#8220;A picture is worth 1000 words?&#8221; The reason this mantra is so often-repeated is because of its truth. Visuals such as pictures, logos, and targeted advertisements can deliver hard-hitting marketing messages in a matter of seconds, especially when they are partnered with the correct display marketing vehicle. [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/wp-content/uploads/2013/04/flutter-flags.jpg"><img class="alignright size-thumbnail wp-image-887" alt="Flutter flags to help visual displays" src="http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/wp-content/uploads/2013/04/flutter-flags-150x150.jpg" width="150" height="150" /></a>How many times have you heard the saying &#8220;A picture is worth 1000 words?&#8221; The reason this mantra is so often-repeated is because of its truth. Visuals such as pictures, logos, and targeted advertisements can deliver hard-hitting marketing messages in a matter of seconds, especially when they are partnered with the correct display marketing vehicle.</p>
<p>&nbsp;</p>
<p><b>Visual Displays</b></p>
<p>&nbsp;</p>
<p>Outdoor signs, flutter flags, and flying banners are just a few of the inexpensive visual display marketing products businesses can use to attract new customers to their locations, promote their services and goods, or announce special events, sales and promotions.</p>
<p>&nbsp;</p>
<p>However, they are particularly good advertising options for stadiums, convention centers and other venues that might otherwise have trouble increasing their visibility with the public and gaining new customers because they offer an affordable cost, easy installation, and low maintenance and upkeep.</p>
<p>&nbsp;</p>
<p>Here&#8217;s three of the best options to use to increase sales, improve your current customer retention, and add to your customer base.</p>
<p>&nbsp;</p>
<p><b>Flutter Flags</b></p>
<p>&nbsp;</p>
<p><a href="http://www.metropolitandisplay.com/servlet/-strse-1325/Double-Sided-Rectangle-Shape/Detail"><img class="alignleft" alt="where to find flutter flags" src="http://www.metropolitandisplay.com/media/06/452bc80713da1f0e14e8a61_m.JPG" width="250" height="250" /></a><a title="Discount Flutter Flags at Metropolitan Display" href="http://www.metropolitandisplay.com/flutter-flags,-custom/" target="_blank">Flutter flags</a> move and gyrate with the whims of the wind and provide an eye-catching attraction for onlookers. They can be purchased as stock items manufactured with vivid attention-getting colors or custom designed and used for product or image branding. These types of flags are specially designed to stay open even in strong winds for maximum exposure of your company&#8217;s message and are made of textiles that can endure even extreme weather conditions.</p>
<p>&nbsp;</p>
<p>While you can use them effectively as stand-alone advertisements, you may want to pair them with other display marketing vehicles such as flying banner sails for better exposure and results. Attracting more prospects for your products and services gives you a larger pool of potential buyers so increase your coverage by having your marketing message displayed numerous times in multiple locations.</p>
<p>&nbsp;</p>
<p><b>Flying Banner Sails</b></p>
<p>&nbsp;</p>
<p><a href="http://www.metropolitandisplay.com/servlet/-strse-1323/Double-Sided-Tear-dsh-Drop-Shape/Detail"><img class="alignright" alt="Flying banner sails from Metropolitan Display" src="http://www.metropolitandisplay.com/media/06/452bc80713d93f79f4f31c7_m.JPG" width="250" height="250" /></a><a title="Flying Banner Sails at Metropolitan Display" href="http://www.metropolitandisplay.com/flying-banner-sails/" target="_blank">Flying banner sails</a> can be printed with a marketing message on both sides of the banner or just on one side and offer the advertiser a large surface area for advertising. The unique design enables the message to be seen from any direction.</p>
<p>&nbsp;</p>
<p>They are perfect as parking flags, event flags, or sales promotion flags, and as a plus, they can be effective for indoor advertisements, outdoor advertising or a combination of both in most marketing campaigns. Most experts agree potential buyers need to see an advertising message repeatedly in order to be motivated to make a purchasing decision, so the more places you can display your marketing message, the better.</p>
<p>&nbsp;</p>
<p><b>Outdoor Signs</b></p>
<p>&nbsp;</p>
<p><a href="http://www.metropolitandisplay.com/servlet/-strse-631/Signicade%2C-Plasticade%2C-Curb-Sign%2C/Detail"><img class="alignleft" alt="Use sidewalks signs from Metropolitan Display" src="http://www.metropolitandisplay.com/media/05/452bc807139d5c40411341b_m.JPG" width="219" height="300" /></a>Outdoor signage instantly boosts your curb appeal and visibility and also multiplies the power and penetration of your message. For example, an A-frame type of signage is inexpensive, portable and easy to maintain but it works for promoting your business 24/7 in just about any location.</p>
<p>&nbsp;</p>
<p>Most A-frame type display signs require little or no specialized installation, and the message can be changed by almost anyone in just a few minutes, especially if you choose a design specially designed for rapid changes such as those featuring erasable surfaces.</p>
<p>&nbsp;</p>
<p><a title="Great uses for Changeable message signs" href="http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/uncategorized/making-the-most-of-sidewalk-and-changeable-outdoor-signs/" target="_blank">Sidewalk signs and curb signs </a>can be used solo or in conjunction with other outdoor signage to help get your point across to new and existing customers, and these are just a few of the many types of outdoor advertisement products available in today&#8217;s market.</p>
<p>&nbsp;</p>
<p>The beauty of using display advertisement products such as these to increase your sales is easy due to the wide range of products from which to choose. Whether you are working on a shoestring budget or have an abundance of advertising dollars to allot, there is bound to a product which is just right for your business needs.</p>
<p>&nbsp;</p>
<p>Don’t forget to find us on <a title="Metropolitan Display Facebook Page" href="https://www.facebook.com/metropolitandisplaycompany" target="_blank">Facebook</a>, <a title="Metropolitan Display on Google+" href="https://plus.google.com/104080810506001172514/posts" target="_blank">Google+</a> and <a title="Metropolitan Display on LinkedIn" href="http://www.linkedin.com/company/metropolitan-display" target="_blank">LinkedIn</a>!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/uncategorized/how-to-leverage-visual-display-marketing-to-increase-sales/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Small Booth Space at a Trade Show? Expert Tips to Help Stand Out in the Crowd</title>
		<link>http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/uncategorized/small-booth-space-at-a-trade-show-expert-tips-to-help-stand-out-in-the-crowd/</link>
		<comments>http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/uncategorized/small-booth-space-at-a-trade-show-expert-tips-to-help-stand-out-in-the-crowd/#comments</comments>
		<pubDate>Thu, 25 Apr 2013 21:36:01 +0000</pubDate>
		<dc:creator>Metropolitan Display</dc:creator>
				<category><![CDATA[Brochure Holders]]></category>
		<category><![CDATA[Catalog Display Holders]]></category>
		<category><![CDATA[Display Tables and Table Covers]]></category>
		<category><![CDATA[Electronic Display Holders]]></category>
		<category><![CDATA[Get a Quote]]></category>
		<category><![CDATA[Trade Show Displays]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Tips to stand Out at a Trade Show]]></category>

		<guid isPermaLink="false">http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/?p=877</guid>
		<description><![CDATA[It seems like popular trade shows get bigger each year. They’re including celebrity and home improvement speakers, fashion models and even the medical industry showing off the best advancements in the field. While trade shows and expos get bigger, the venues don’t and often that means finding your niche in a smaller booth space. Fear [...]]]></description>
				<content:encoded><![CDATA[<p>It seems like popular trade shows get bigger each year. They’re including celebrity and home improvement speakers, fashion models and even the medical industry showing off the best advancements in the field. While trade shows and expos get bigger, the venues don’t and often that means finding your niche in a smaller booth space. Fear not! These tips you help you stand out in the crowd of exhibitors.</p>
<p>&nbsp;</p>
<p style="text-align: center;"><a href="http://www.metropolitandisplay.com/images/slideshow_events.jpg"><img class="aligncenter" alt="Get 10% off all trade show display products" src="http://www.metropolitandisplay.com/images/slideshow_events.jpg" width="560" height="240" /></a></p>
<p>&nbsp;</p>
<p>Before we get into the tips to help you get noticed, we are holding a Great Event, Event Sale throughout the month of April 2013 where you’ll get 10% off selected items – just mention the promo code EVENT10 to one of our operators or enter it during the checkout process.</p>
<p>&nbsp;</p>
<p>Now on to the tips you need…</p>
<p>&nbsp;</p>
<p><b>Display Tables That Scream Individuality</b><br />
<a href="http://www.metropolitandisplay.com/servlet/-strse-1337/6-dsh-8-Ft-Standard-4-dsh-Sided/Detail"><img class="alignright" alt="4 Sided Table Covers for Trade Show Displays" src="http://www.metropolitandisplay.com/media/06/452bc80713dd190ab7d9ac3_m.JPG" width="200" height="200" /></a></p>
<p>&nbsp;</p>
<p>Instead of the boring display tables void of table covers, take a look at some of the amazing <a title="Discount trade show display tables and table covers" href="http://www.metropolitandisplay.com/tables-and-table-covers/" target="_blank">tables and table covers</a>  in our line-up to help your exhibit space pop.</p>
<p>&nbsp;</p>
<p>In fact, <a title="4 sided table covers for trade shows" href="http://www.metropolitandisplay.com/servlet/-strse-1337/6-dsh-8-Ft-Standard-4-dsh-Sided/Detail" target="_blank">a four-sided table cover</a> imprinted with your company name, brand or logo separates you from those near to you and affords storage room under the table—don’t be an exhibitor with boxes and products shoved under bare tables for all trade show attendees to see.</p>
<p>&nbsp;</p>
<p><b>Retractable Banner Stands</b></p>
<p>&nbsp;</p>
<p>If you don’t have room for a <a title="Trade Show Pop-up Tents" href="http://www.metropolitandisplay.com/tents/" target="_blank">pop-up tent</a> , try using a <a title="Trade Show Retractable Banner Stands" href="http://www.metropolitandisplay.com/trade-show-displays/banner-stand-displays/" target="_blank">retractable banner stand</a>.</p>
<p><a href="http://www.metropolitandisplay.com/servlet/-strse-1350/retactor%2C-retractable-banner-stand%2C/Detail"><img class="alignleft" alt="Retractable Banner Stands for Trade Shows" src="http://www.metropolitandisplay.com/media/06/452bc80713e38cdf705ab15_m.JPG" width="88" height="240" /></a></p>
<p>&nbsp;</p>
<p>These come in a variety of sizes and can be placed on either end of your booth space or behind it. Once you know the size of your display space, look for retractable banner stands 8 or 10 feet in height or those that come in a variety of widths to aid you in separating your exhibit and to grab attendees with custom inserts for tons of visual views.</p>
<p>&nbsp;</p>
<p><b>Make Your Space Fun</b></p>
<p>&nbsp;</p>
<p>All exhibitors need to answer attendee FAQs and engage them. Beyond the face-to-face contact, you can also make your booth space fun by adding elements consumers desire most—electronic displays.</p>
<p>&nbsp;</p>
<p><a href="http://www.metropolitandisplay.com/servlet/-strse-674/Catalog-Holder-Binder-Display/Detail"><img class="alignright" alt="Trade show catalog holder stands with brochure holder" src="http://www.metropolitandisplay.com/media/02/452bc807137e636c3f5b5f4_m.png" width="85" height="240" /></a>Our <a title="iPad and tablet displays for Trade Shows" href="http://www.metropolitandisplay.com/electronics-displays/" target="_blank">tablet and iPad displays</a> come with anti-theft security locks to keep tablets and iPads safe and while you’re engaging with one attendee, you can direct another to your electronic iPad or tablet display preset and full of product information.</p>
<p>&nbsp;</p>
<p>Choose from counter mount or floor mounted displays and invest in a few to ensure attendees don’t wander off.</p>
<p>&nbsp;</p>
<p><b>Give Attendees Something to Take Away</b></p>
<p>&nbsp;</p>
<p>Another way to stand out if your booth space is small and every inch of your display tables are covered with products is to purchase <a title="Trade Show catalog holder stands with brochure holder" href="http://www.metropolitandisplay.com/trade-show-displays/catalog-holders/" target="_blank">catalog holder stands</a> which come with handy brochure holders attached.</p>
<p>&nbsp;</p>
<p>Not only does this afford attendees the ability to browse your products, it is a great way to offer up your brochures.</p>
<p>&nbsp;</p>
<p><b>Expert Printing</b><br />
<a href="http://www.metropolitandisplay.com/servlet/-strse-1274/Classic-Aluminum-Pro-iPad/Detail"><img class="alignleft" alt="iPad and Tablet Display Holders for Trade Shows" src="http://www.metropolitandisplay.com/media/06/452bc80713cd0822762627d_m.jpg" width="240" height="226" /></a></p>
<p>&nbsp;</p>
<p>Our sister company, <a title="25% off business printing at Metropolitan Digital" href="http://metropolitandigital.collaterate.com/" target="_blank">Metropolitan Digital</a> offers business printing for brochures, flyers, sell sheets, pocket folders and business cards—and we pride ourselves in offering discount printing where you’ll always save 25%!</p>
<p>&nbsp;</p>
<p>If you need custom printed inserts for banner displays or need to upload your artwork for table cloths or other trade show display products, simply follow the <a title="Discount custom printed artwork for Trade Show Exhibitors" href="http://www.metropolitandisplay.com/art-upload" target="_blank">art upload guide</a>.</p>
<p>&nbsp;</p>
<p>Our job is to make our clients shine at trade shows and expos and with spaces thinning a bit these days, these tips will ensure you get noticed, stand out in a crowd of exhibitors and have tasteful and organized interactive displays.</p>
<p>&nbsp;</p>
<p>Don’t forget to find us on <a title="Metropolitan Display Facebook Page" href="https://www.facebook.com/metropolitandisplaycompany" target="_blank">Facebook</a>, <a title="Metropolitan Display on Google+" href="https://plus.google.com/104080810506001172514/posts" target="_blank">Google+</a> and <a title="Follow Metropolitan Display on Twitter" href="https://twitter.com/metrodisplay" target="_blank">Twitter</a>!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/uncategorized/small-booth-space-at-a-trade-show-expert-tips-to-help-stand-out-in-the-crowd/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Need to Downsize Your Store? Avoid These Retail Product Display Mistakes!</title>
		<link>http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/uncategorized/need-to-downsize-your-store-avoid-these-retail-product-display-mistakes/</link>
		<comments>http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/uncategorized/need-to-downsize-your-store-avoid-these-retail-product-display-mistakes/#comments</comments>
		<pubDate>Tue, 23 Apr 2013 17:25:59 +0000</pubDate>
		<dc:creator>Metropolitan Display</dc:creator>
				<category><![CDATA[Brochure Holders]]></category>
		<category><![CDATA[Catalog Display Holders]]></category>
		<category><![CDATA[Changeable Message Signs]]></category>
		<category><![CDATA[Electronic Display Holders]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Retail Product Display Mistakes]]></category>

		<guid isPermaLink="false">http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/?p=869</guid>
		<description><![CDATA[The giant home improvement retailer, Home Depot announced plans to open 50 new stores isn’t on the horizon (at least not now) and is being placed on hold according to a New York Times story. Many smaller retailers who are fighting to stay prosperous in a tough economy are also downsizing. &#160; If this is [...]]]></description>
				<content:encoded><![CDATA[<p><img class="alignright" alt="Retail Product Display Mistakes" src="http://farm4.staticflickr.com/3250/2922102224_8b9244ba12_m.jpg" width="240" height="189" />The giant home improvement retailer, Home Depot announced plans to open 50 new stores isn’t on the horizon (at least not now) and is being placed on hold according to a <i>New York Times </i>story. Many smaller retailers who are fighting to stay prosperous in a tough economy are also downsizing.</p>
<p>&nbsp;</p>
<p>If this is something you have done, a smaller space doesn’t mean you still can’t have <a title="5 Tips for Great Retail Displays" href="http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/uncategorized/5-sure-fire-ways-to-ruin-your-product-displays/" target="_blank">great product displays</a>—if you commit to avoiding these retail product display mistakes.</p>
<p>&nbsp;</p>
<p><b>Why Not Display by Color?</b></p>
<p>&nbsp;</p>
<p>This is great for a one-product display but if you are downsizing to a smaller space, trying to squeeze a variety of products into one display based on item or packaging color is a no-no.</p>
<p>&nbsp;</p>
<p>People shop by product, not by color—unless of course it’s a one-product display, say dresses—then they may seek the colors they desire most.</p>
<p>&nbsp;</p>
<p>Don’t try this. It only detracts not attracts to a product display.</p>
<p>&nbsp;</p>
<p><b>Squeeze as Many Things as You Can in One Display!</b></p>
<p>&nbsp;</p>
<p><a href="http://www.metropolitandisplay.com/servlet/-strse-674/Catalog-Holder-Binder-Display/Detail"><img class="alignleft" alt="Discount Product Catalog Displays" src="http://www.metropolitandisplay.com/media/02/452bc807137e636c3f5b5f4_m.png" width="85" height="240" /></a>Not only does this look stuffed and is a mess, it’s almost impossible for shoppers to find what they’re looking for and they’ll avoid displays like this. And, what if one of your customers wants to actually pull out a product and look at it? Will they all fall down? If so, now you’ve embarrassed your customer!</p>
<p>&nbsp;</p>
<p>If your display spaces are limited you still need to make products accessible to customers. If you are displaying a popular T-shirt product, don’t try to put all sizes in the tight space. Instead invest in a <a title="Discount Catalog holder displays" href="http://www.metropolitandisplay.com/servlet/-strse-674/Catalog-Holder-Binder-Display/Detail" target="_blank">product catalog holder display</a> along with a sign that says “Don’t see your size? Just ask!”</p>
<p>&nbsp;</p>
<p><b>My Displays Require Tons of Information. It’s Fine to Attach Brochures to Every Product!</b></p>
<p>&nbsp;</p>
<p>First off, the attached brochure may “cover” the product or hide it. If you sell electronics, it is true many folks want to learn more about a mobile phone, a tablet or laptop, but using two-sided tape to place brochures on top of your electronics is a big retail product display mistake. There is another solution.</p>
<p>&nbsp;</p>
<p><a href="http://www.metropolitandisplay.com/servlet/-strse-1277/Classic-Aluminum-Pro-iPad/Detail"><img class="alignright" alt="Tablet and iPad retail display holders" src="http://www.metropolitandisplay.com/media/06/452bc80713cd5b02311dc2_m.jpg" width="240" height="180" /></a>Invest in informational displays like <a title="Tablet and iPad Holder Displays" href="http://www.metropolitandisplay.com/electronics-displays/" target="_blank">tablet and iPad holders</a>. Make the menus user friendly with icons based on products. Let customers explore the products via interactive displays and there’s no need to worry about the safety of your tablets or iPads being stolen—our electronic displays come with anti-theft security locks. Invest in two or three so every customer has a chance to explore product information.</p>
<p>&nbsp;</p>
<p>For example, if one of your products is a laptop, create an icon for “laptops” on the iPad or tablet. This allows customers to easily click on the desired product icon and learn more.</p>
<p>&nbsp;</p>
<p><b>The “I-Can’t-Find-Anything” Retail Store</b></p>
<p>&nbsp;</p>
<p><a href="http://www.metropolitandisplay.com/servlet/-strse-661/bulletin-holder%2C-sign-stand%2C/Detail"><img class="alignleft" alt="Three Tier Bulletin Holders for Informational Product Displays" src="http://www.metropolitandisplay.com/media/05/452bc80713bfd67b6c966dd_m.jpg" width="58" height="240" /></a>Chances are if consumers were attracted enough to enter your establishment, they are interested in something. Maybe it was your use of <a title="Discount changeable message outdoor signs" href="http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/uncategorized/making-the-most-of-sidewalk-and-changeable-outdoor-signs/" target="_blank">changeable message outdoor signs</a> that made them stop in?</p>
<p>&nbsp;</p>
<p>Sidewalk signs do attract foot traffic but once inside, if you’ve had to downsize and have limited retail space to display your products and display them haphazardly, you are doomed. Consumers aren’t interested in playing the “where’s the product” game and they don’t want to go on a scavenger hunt.</p>
<p>&nbsp;</p>
<p>One great idea is to smartly design your displays and direct indoor traffic with <a title="Discount Bulletin Holders for Retail Store Displays" href="http://www.metropolitandisplay.com/bulletin-holders/" target="_blank">bulletin holders</a> to inform customers where things are within the store.</p>
<p>&nbsp;</p>
<p>Because bulletin holders come in a variety of sizes you can find one that will work within your retail store to inform visitors where products are located.</p>
<p>&nbsp;</p>
<p>If you’ve really had to downsize, considered a two- or three-tiered bulletin holder using inserts to direct: “Kitchen (arrow pointing left or right),” or “Bathroom” or “Cookware.” A three-tiered display works well here because you can direct shoppers to three areas within your store using one bulletin holder stand.</p>
<p>&nbsp;</p>
<p>Times are tough economically but people are still using disposable income to shop for what they desire and need—and many more consumers are interested in buying local to help their communities. Don’t steer shoppers away from your store with these retail product display mistakes and instead, take advantage of product display items that help your store shine.</p>
<p>&nbsp;</p>
<p>Be sure to follow us on <a title="Metropolitan Display Facebook Page" href="https://www.facebook.com/metropolitandisplaycompany" target="_blank">Facebook</a>, <a title="Metropolitan Display Twitter Page" href="https://twitter.com/metrodisplay" target="_blank">Twitter</a>, and <a title="Metropolitan Display Google+ Page" href="https://plus.google.com/104080810506001172514/posts" target="_blank">Google+</a>!</p>
<p>&nbsp;</p>
<p>Resources:</p>
<p><a href="http://www.nytimes.com/2008/05/02/business/02shop.html?ref=retailstoresandtrade&amp;_r=0">http://www.nytimes.com/2008/05/02/business/02shop.html?ref=retailstoresandtrade&amp;_r=0</a><a href="http://www.nytimes.com/2008/05/02/business/02shop.html?ref=retailstoresandtrade&amp;_r=0"><br />
</a></p>
<p>Image via <a title="Image of retail product display mistakes" href="http://www.flickr.com/photos/zeelicious/2922102224/sizes/s/in/photostream/" target="_blank">Flickr</a> zeelicious</p>
]]></content:encoded>
			<wfw:commentRss>http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/uncategorized/need-to-downsize-your-store-avoid-these-retail-product-display-mistakes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Reasons Why Mobile Users Are Skipping Your Restaurant or Retail Store</title>
		<link>http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/uncategorized/5-reasons-why-mobile-users-are-skipping-your-restaurant-or-retail-store/</link>
		<comments>http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/uncategorized/5-reasons-why-mobile-users-are-skipping-your-restaurant-or-retail-store/#comments</comments>
		<pubDate>Tue, 16 Apr 2013 15:15:39 +0000</pubDate>
		<dc:creator>Metropolitan Display</dc:creator>
				<category><![CDATA[Bulletin Holder Poster Signs]]></category>
		<category><![CDATA[Bulletin Holders]]></category>
		<category><![CDATA[Changeable Message Signs]]></category>
		<category><![CDATA[Restaurant Displays]]></category>
		<category><![CDATA[Retail Space Display Tips]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Find retail establishments on mobile phones]]></category>

		<guid isPermaLink="false">http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/?p=857</guid>
		<description><![CDATA[Lacking the foot traffic you desire in your restaurant or retail store? You’ve priced items attractively and studied competitors yet still foot traffic remains light. Here are five solid reasons why mobile users are skipping your establishment and how to fix these problems. &#160; 1. Is Your Website Optimized for Mobile Viewing? &#160; Put your [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/wp-content/uploads/2013/04/mobile.jpg"><img class="alignright size-medium wp-image-860" alt="People search for stores and restaurants on mobile phones" src="http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/wp-content/uploads/2013/04/mobile-300x225.jpg" width="300" height="225" /></a>Lacking the foot traffic you desire in your restaurant or retail store? You’ve priced items attractively and studied competitors yet still foot traffic remains light. Here are five solid reasons why mobile users are skipping your establishment and how to fix these problems.</p>
<p>&nbsp;</p>
<p><b>1. Is Your Website Optimized for Mobile Viewing?</b></p>
<p>&nbsp;</p>
<p>Put your consumer hat on and search for your business on your smartphone. Sure, you may be able to find it on a Google or Bing search—even on a Windows phone but is your website optimized for mobile viewing?</p>
<p>&nbsp;</p>
<p>What we mean by this is do you have to scroll back and forth to shop, read menus or see photos of the store or restaurant or is everything neat and tidy and automatically fits the smartphone screen?</p>
<p>&nbsp;</p>
<p><a title="Mobile User Shopping Statistics" href="http://www.digby.com/mobile-statistics/" target="_blank">Digby</a>  put together some stunning statistics about mobile phone users and there shopping and dining habits; some of these pay-attention statistics include:</p>
<p>&nbsp;</p>
<p>*48 Percent use or would like to use a smartphone to shop while in the store or on the go.</p>
<p>*Mobile searches related to restaurants have a conversion rate of 90 percent with 64 percent converting within the hour.</p>
<p>*57 Percent of consumers will not recommend a business with a poorly designed mobile site and 40 percent of consumers will go to a competitor’s site after a bad mobile experience.</p>
<p>*47 Percent of consumers say they use their mobile phones to search for local information and 46 percent look up prices on a mobile site.</p>
<p>&nbsp;</p>
<p>These statistics reveal if your retail store or restaurant’s website isn’t mobile friendly, expect consumers to skip your establishment.</p>
<p>&nbsp;</p>
<p><b>2. It’s Easy to Get a Mobile App</b></p>
<p>&nbsp;</p>
<p><a href="http://www.metropolitandisplay.com/servlet/-strse-77/Sidewalk-signs%2C-Portable-signs%2C/Detail"><img class="alignleft size-full wp-image-717" alt="Swinger Curb Sidewalk Sign" src="http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/wp-content/uploads/2013/03/Swinger-Curb-Sidewalk-Sign.jpg" width="291" height="300" /></a>There are many mobile app developers to convert your store or restaurant’s website into an optimal viewing and searching—even shopping experience. <a title="List of top mobile app developers" href="http://www.mobyaffiliates.com/blog/the-best-mobile-app-developers-directory/" target="_blank">MobyAffiliates</a> offers a list of the best mobile app developers for a variety of countries including the U.S.</p>
<p>&nbsp;</p>
<p>Two that stand out are the affordable <a title="Uppsite a website mobile app developer" href="https://www.uppsite.com/" target="_blank">Uppsite</a> where you can get a basic mobile-friendly app for around $5 a month to <a title="MobiSoft Corp is a good mobile app developer for websites" href="http://www.mobisoftcorp.com/" target="_blank">MobiSoft Corp</a> which offers packages in all sorts of price range levels depending on need.</p>
<p>&nbsp;</p>
<p>Before choose a mobile phone app developer, make a list of what you want your mobile site to do. Do you want to reveal your menu and show photos and testimonials of your restaurant? For retailers, do you want to offer the ability to buy online, browse online and offer images of your product displays?</p>
<p>&nbsp;</p>
<p>Above all, make sure whichever app developer you choose, you’ll receive a “how to get there” or “Google maps” tool so consumers can find you while on the go.</p>
<p>&nbsp;</p>
<p><b>3. Google Algorithms May Penalize Your for Bad Reviews</b></p>
<p>&nbsp;</p>
<p><a href="http://www.metropolitandisplay.com/servlet/-strse-1182/Formal-11%22-x-17%22/Detail"><img class="alignright size-medium wp-image-698" alt="Bulletin Holders for Restaurant Menus" src="http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/wp-content/uploads/2013/02/Formal-Pedestal-Stands-183x300.jpg" width="183" height="300" /></a>The technology event each year is SWSW in Austin Texas. Here is where moguls from companies like Google come to tell the world how they plan on using their search engines to find the best of the best.</p>
<p>&nbsp;</p>
<p>At the 2013 SWSW Show, Matt Cutts of Google revealed that at some point in the upcoming months, Google will run an update or algorithm and may penalize retailers with bad reviews. Being penalized means if you have too many negative consumer reviews and do nothing to improve your customer rating, your website (mobile or not) may not show up on page one or two of a Google search.</p>
<p>&nbsp;</p>
<p>Danny Sullivan of <a title="Google may penalize retail stores and restaurants with bad reviews" href="http://searchengineland.com/bad-merchant-google-may-drop-your-rankings-151028" target="_blank">Search Engine Land</a> offered his take on the words of Matt Cutts at the 2013 SXSW Expo and it’s a must-read.</p>
<p>&nbsp;</p>
<p>Sullivan quoted Cutts: “We have a potential launch later this year, maybe a little bit sooner, looking at the quality of merchants and whether we can do a better job on that, because we don’t want low quality merchants to be ranking in the search results.”</p>
<p>&nbsp;</p>
<p><b>4. How to Make Consumer Reviews Better</b></p>
<p>&nbsp;</p>
<p><a href="http://www.metropolitandisplay.com/servlet/-strse-1277/Classic-Aluminum-Pro-iPad/Detail"><img class="alignleft size-medium wp-image-645" alt="iPad wall mount displays with flange" src="http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/wp-content/uploads/2013/02/iPad-wall-mount-displays-300x207.jpg" width="300" height="207" /></a>It is true it’s impossible to please every consumer but there are tools to help you stand out. For example do you have a Google Places Local page? Do you advertise on Yelp within your local market? Do you offer a place for customer testimonials on your website and mobile app? Have you taken advantage of Yahoo! Local?</p>
<p>&nbsp;</p>
<p>Sure you may get bad reviews from some, but if you respond to those reviews and offer to aid the customer in whatever problem they had with your retail store or restaurant, search engines like Google will take notice of your efforts and so will people that use these search engines on their mobile devices.</p>
<p>&nbsp;</p>
<p><b>5. Make Your Establishment Inviting</b></p>
<p>&nbsp;</p>
<p>Our last tip for ensuring mobile users will find and visit your retail store or restaurant is doing an inventory on how your establishment looks on the inside.</p>
<p>&nbsp;</p>
<p>Do you have stunning displays in lobbies? Are you taking advantage of <a title="Discount restaurant displays" href="http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/banner-stands/what-is-the-best-way-to-advertise-a-restaurant/" target="_blank">restaurant displays</a> that will make the environment welcoming and a favored place to dine? Are the retail displays inside your store poorly organized or are they <a title="Tips to make your retail displays stand out" href="http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/uncategorized/5-tips-for-creating-eye-grabbing-retail-displays/" target="_blank">sharp and easy to browse</a>?</p>
<p>&nbsp;</p>
<p>Don’t lose mobile foot traffic because of any of these reasons and employ the suggestions offered here.</p>
<p>&nbsp;</p>
<p style="text-align: center;"><a href="http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/wp-content/uploads/2013/04/April-Promo.jpg"><img class="aligncenter  wp-image-835" alt="Tent and Event Products 10% Off" src="http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/wp-content/uploads/2013/04/April-Promo.jpg" width="542" height="185" /></a></p>
<p>&nbsp;</p>
<p>For display products for retailers and restaurateurs, Metropolitan Display is here to help so <a title="Best prices and discounts retail product displays" href="http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/" target="_blank">visit our line-up of great display products</a> and start revamping your in-store environment.</p>
<p>&nbsp;</p>
<p>Don’t forget to follow us on <a title="Metropolitan Display Facebook Page" href="https://www.facebook.com/metropolitandisplaycompany" target="_blank">Facebook</a>, find us on <a title="Metropolitan Display on Twitter" href="https://twitter.com/metrodisplay" target="_blank">Twitter</a> and <a title="Metropolitan Display Google+ Local Pages" href="https://plus.google.com/104080810506001172514/posts" target="_blank">Google+</a>!</p>
<p>&nbsp;</p>
<p>Image via <a title="Consumers use mobile phones to search for local stores and restaurants" href="http://www.flickr.com/photos/miniyo73/8371683905/sizes/m/in/photostream/" target="_blank">Flickr</a> by miniyo73</p>
]]></content:encoded>
			<wfw:commentRss>http://www.metropolitandisplay.com/signs-displays-and-store-fixtures-blog/uncategorized/5-reasons-why-mobile-users-are-skipping-your-restaurant-or-retail-store/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>
