Combine Billboard Advertising With Other Visual Marketing Displays

Car Top signs great visual marketing displaysOutdoor signage such as billboards offer many advantages, especially to advertisers that want to invest in long-term advertising campaigns. These benefits include, but are not limited to:

 

Guaranteed visibility: It’s pretty hard to ignore those larger-than-life graphics and text messages, isn’t it?

More exposure on a daily basis: Sign locations are chosen based on the numbers of impressions (individuals passing by the sign), which means advertisers can tailor the marketing campaigns to reach the largest pool of prospects.

Targeted placement of advertising messages: Signs can be positioned to reach target markets according to specific demographics such as ethnicity, gender or other criteria. This gives advertisers increased visibility to hard to reach audiences.

Cost-competitive: Typically, outdoor signage is one of the most cost effective ways of advertising.

 

However, more and more municipalities are adopting strict signage ordinances, which can make it difficult for a business to take advantage of the benefits of billboard advertising. Of course there are many legal ways to reap the benefits of outdoor advertising without running the risk of violating signage restrictions.

 

Buy digital banners onlineIn addition, billboard advertising can be expensive but again, there are some marketing visual displays you can combine with your billboard ad to reap the most benefits.

 

Printed Vinyl Banners

 

Printed vinyl banners with grommets can be attached to a car, truck or van and used as mobile billboards outside a storefront or wherever the vehicle is parked. They are quick and simple to put up and take down, so you can choose to run short or long-term marketing campaigns that are designed around the needs of your business. They are also a perfect, low-cost way to run seasonal campaigns, promote special offers and discounts, or introduce new products and services.

 

These banners are designed for commercial use and crafted from high-quality materials to withstand even the extreme weather without fading or tearing. Choose from three different sizes: 2′x6′, 3′x8′, or 4′x10′, and use your own designs or allow our experts to custom design a banner to your specifications.

 

Swinger Car Topper Signs and Sidewalk Signs

 

Buy sidewalk and A-frame signs onlineAnother way to leverage the power of outdoor signage is with changeable rooftop messages signs installed on the tops of vehicles. These can be used in conjunction with printed vinyl banners to increase the visibility and reach of advertising messages or as stand-alone, mobile advertisements.

 

These signs are always ready when you are and can be conveniently stored in a small amount of space when not in use. They feature easy portability, and there is no easier way to get your advertising message in front of thousands of prospects. Swinger car topper signs have a generous 18″x32″ sign face, which allows you to display up to three lines of advertising copy. They look good and work hard, and you can change your advertising message in mere minutes.

 

Sidewalk signs, A-frame signs and signicades are also a good choice to enhance billboard advertising. Whether you choose the changeable message type or buy A-frame signs with custom printed inserts, make sure you align your ad message to your billboard advertisement to achieve the best results.

 

If you want to experience all the benefits of outdoor advertising with none of the legislative hassles, consider adding some of these versatile display advertising products to your marketing mix today.

 

Metropolitan Display and its sister company, Metropolitan Graphics offers both swinger car top signs and digital banners so it’s easy to complement your billboard ads with these visual marketing displays.

 

We hope you’ll like us on Facebook, connect with us on LinkedIn and add us to your circles on Google+!

 

Posted in A-Frame Sidewalk Signs, Banner Stands, Car Top Advertising Signs, Custom Printed Banners, Digital Banners, Get a Quote, Signicades | Tagged , | Leave a comment

Ring In Happy Holiday Sales With Racks, Signage and Fixtures

Discount Holiday Flutter Flags!Odds are, you are probably finished decorating your storefront or business for the holidays. Now that you have the visual decorations in place, it is time to make sure you have the necessary peripheral display advertising products to help you ring up the maximum seasonal sales and profits.

 

Racks

 

If your business is positioned around apparel, accessories or other items in need of visual display, now is the perfect time to invest in an adequate supply of garment racks, top and bottom shelves, add-on rails, baskets and so forth. Displaying complete outfits is an easy way to increase sales of holiday apparel and display-advertising accessories like baskets make it simple to display complementary items on the same rack. Don’t forget our November 2013 special on our salesman folding garment racks! Click on the image below to learn more!

 

Folding Garment Racks 10 percent off

 

Rolling garment racks make changing window displays and store layouts a breeze and can be configured in many different ways to best suit your needs. They are reassuringly sturdy and made to last.

Outdoor Signage

 

Discount Windmaster Outdoor SignsSeasonal banners and flutter flags are an inexpensive way to wish shoppers and prospects a “Merry Christmas” or “Happy Holidays.” These cost-effective marketing tools are available in a wide range of pre-printed designs or can be custom printed with the design of your preference.

 

In addition to banners and flags, you might want to consider putting some other types of signage such as Windmaster signs, swinger signs or A-frame signs to work for you this holiday seasons.  Outdoor signs give your business a professional look and can be used year-round to proclaim a variety of targeted marketing messages. All outdoor signage products are manufactured for commercial use and built for years of serviceable use.

 

Indoor Signage

 

Discount Bulletin Holder StandsOutdoor signage attracts the eyes of passersby and increases foot traffic, while indoor signs help to promote specific inventory items and increase conversion rates. Bulletin holders, poster stands and poster frames are just a few of the many options from which to choose for displaying holiday posters and advertising messages.

 

These hard working display-advertising products are a snap to assemble and disassemble and literally maintenance free. There is no easier way to create a marketing display for storefronts, lobbies and showrooms than with some carefully selected signs and sign holders.

 

Store Fixtures

 

Discount grid panel and slat displaysGrid and slat panel displays, garment racks, tablet holders and display furniture are vital elements of showroom marketing. The beauty of these store fixtures is the way you can mix and match them to create a myriad of ever-changing displays for best visual appeal. Choose from a wide range of styles, finishes and options to create the best holiday decor for your product or service.

 

Display advertising products such as these are always ready when you are and will give you many years of service. You can depend on Metropolitan Display to provide everything you need for that polished, professional look.

 

We hope you’ll add us to your circles on Google+, like us on Facebook and connect with us on LinkedIn!

 

Posted in Banner Stands, Bulletin Holder Poster Signs, Bulletin Holders, Changeable Message Signs, Flutter Flags, Garment & Clothing Racks, Get a Quote, Grid Panel Displays, Holiday Flutter Flags, Poster Frames | Tagged | Leave a comment

Place Catalog Holders Around Your Store to Promote Holiday Products

Discount Catalog Holders for Seasonal DisplaysHow would you like to increase sales of your holiday products without investing a lot of money in an expensive advertising campaign? Here are six ideas to turbo-charge seasonal sales in no time at all by putting some exquisitely crafted catalog holders to work in your business:

 

1. Retail Establishments

 

Display catalogs and promotional materials on strategically placed catalog holders throughout your business or in window displays. Be sure to have a high concentration of these marketing messengers positioned at the entrances and exits to your business so you can catch the eyes of potential buyers coming and going as well as by the checkout registers to encourage impulse buying.

 

Additionally, even if you don’t use catalogs to sell your merchandise, you can print flyers advertising discounts or special promotions and post them on the catalog holders.

 

2. Food and Beverage Establishments

 

Where to buy catalog holders onlineDisplaying custom printed holiday menus is an excellent way to boost sales of holiday food and drink items.  In addition, you can advertise holiday buffets and meals, catering services, party and event facilities, and other related services to your clientele with elegantly printed promotional materials prominently displayed on catalog holders.

 

3. Hotels, Motels and Lodging

 

In addition to promoting your food and beverage services, highlight room specials, package deals, and holiday promotions. If special seasonal events are to be hosted at your venue, be sure to print up the appropriate information and display it on catalog holders in the lobbies.

 

4. Event Marketing

 

Keep regular customers coming back and appeal to new customers by making sure they know about special events such as food and drink tastings, holiday parties, and other special events. Catalog holders are an excellent way to promote these types of events 24/7, and you won’t have to worry about giving them a holiday bonus or paying them overtime.

 

5. Showrooms

 

Catalog holders with built-in three-ring binders are the perfect accessory for organizing product images or specifications so customers can browse them at their leisure.

 

6. Communication Vehicles

 

Buy brochure and catalog holders onlineDo you typically mail out hundreds or even thousands of holiday greeting cards to your loyal customers and vendors? Try something different this year by designing and printing holiday cards to fit the specifications of your catalog holders, and then position them around your business to give your patrons larger-than-life holiday greetings wherever they look.

 

Invest In Quality

 

All our catalog holders are manufactured with craftsmanship and care so you can be assured of years of serviceability from your purchase. Their handsome design complements any decor and gives your promotional materials and catalogs an air of importance. They are built for commercial use and are rugged enough for heavy-duty use.

 

Metropolitan Display has all the catalog holders you need to advertise, market and promote holiday products. If you want to sell more this holiday shopping season, using the right product displays boosts your chances of doing so!

 

We hope you’ll connect with us on LinkedIn, add us to your circles on Google+ and like us on Facebook!

 

 

Posted in Catalog Display Holders, Display Advertising Tips, Get a Quote, Holiday Retail Display Tips, Pedestals, Visual Displays | Tagged | Leave a comment

Elements of Good and Bad Advertising

Elements of Good and Bad AdvertisingLearning the basic elements of effective versus ineffective advertising techniques saves money and increases your return on investment for your marketing campaigns. Let’s look at some do’s and don’ts to tune up your advertising for maximum results.

 

Hook the Prospect

 

Use compelling, attention getting headlines to grab your potential customer’s attention. If you are having a hard time getting inspired, check the Internet or the magazines and newspapers in your local area for ideas.

 

Be clever, be thought provoking but be careful. There is a fine line between being innovative and being inappropriate, especially when you are dealing with controversial subjects. Read your headline aloud and do not be afraid to play on words or use alliteration.

 

Be concise, use single syllable words and focus on action verbs. Use terms and phrases that connect with your target audience and avoid using industry jargon, acronyms or technical terms. After all, you may know that http stands for Hypertext Transfer Protocol, but will your customers know that?

 

Establish Credibility

 

Use Banner Stands to engage consumersPosition your product or service as a trustworthy brand. One way to do this is by standardizing your advertising and printed promotional materials. For instance, use the same corporate colors and logos on your business cards and stationary as you do on your indoor and outdoor signage and other display advertising products such as table covers or tradeshow booth displays.

 

Show, Don’t Say

 

A picture is purported to be worth a thousand words;  however, a picture of your products stacked up neatly on a counter is not as effective as a picture of an individual using and enjoying your product or service. Banners and posters are a highly visual way of using graphics to show off the benefits of your products and services.

 

WIFM

 

Best Digital Banners Metropolitan GraphicsAll prospects what to know “what’s in it for them.” How will they benefit from parting with their hard-earned money to make a purchase from you? In addition to clearly stating the benefits of your wares, be sure to tell potential buyers how to find you and how to purchase from you.

 

Call to Action

 

Every effective ad needs a call to action that implies a sense of urgency. Give your prospects specific deadlines for making a buying decision, or offer an incentive to spur them into action.

 

We’ve covered the major elements of good advertising, so now let’s talk about how to avoid the most common mistakes of bad advertising.

 

Bait and Switch

 

Don’t promise prospects one thing and deliver something else. Be truthful in all your marketing claims and guarantees. Remember, it is always better to undersell and over deliver.

 

Inappropriate or Controversial Content

 

Poster and sign printing Metropolitan GraphicsWhy take a chance on running any ad campaign that might offend individuals based on their race, gender, culture or religion? Humor can be very subjective, so it is always best to err on the side of caution when designing ad copy or planning ad campaigns.

 

Clichés

 

Advertisements hawking free gifts that are only available to the first 100 or so respondents or claiming to be in limited supply can be downright annoying to prospects. Keep your advertising copy original, only promise what you know you can deliver, and stand behind your brand. When you focus on making your advertisements as effective as possible, you’ll be on the right track to earn a high return on your dollar investment.

 

At Metropolitan Display we are committed to offering the best product displays you need to make retail or trade show spaces shine. We also invite you to visit our sister company, Metropolitan Graphics where you find banners, decals and indoor and outdoor digitally-printed advertising and marketing products that will get noticed and help you sell more.

 

We hope you’ll like our Facebook Page and be sure to connect with us on LinkedIn!

 

Image Credit: FreeDigitalPhotos.net/Stuart Miles

 

Posted in Advertising Graphics, Banner Stands, Decals, Digital Banners, Get a Quote, Poster Frames, Wide Format Printing | Leave a comment

Holiday Marketing Tips For Any Business

Pop-up displays are great for Holiday marketingTraditionally, Black Friday (the day after Thanksgiving) garners the most holiday profit for smart marketers. However, perceptive entrepreneurs know how important it is to focus on marketing every day of the holiday season. Here are some tips you might not have considered to help you make the most of your holiday advertising and marketing efforts and increase your bottom line.

 

Match Display Advertising Products to Marketing Campaigns

 

How you plan to market to your target demographics should drive your choice of display advertising products. For instance, will indoor or outdoor signage be the best complement for your marketing strategy? Will you do stand-alone advertising or tie-in supporting options such as banners, pop-up displays or changeable messages? Once you know what products or services you plan to promote and how you will promote them, you can make the best choices of the right display advertising vehicles to bring you success. Can’t decide? Let one of our professional help you make the right selections.

 

Lead Them From the Outside

 

Use Garment Racks to display your holiday productsEye-catching window displays resplendent with mannequins dressed in gay holiday attire and positioned amid holiday tableaus are sure to draw potential customers to your business. Remember to stock up on table covers, literature holders and display stands to accessorize windows and showrooms. Complement these displays with some outdoor signage such as curb signs or swinger sidewalk signs for a winning combination.

 

Make It Easy for Customers to Buy

 

Many times, holiday shopping becomes overwhelming to consumers because sensory overload so it’s important to keep garment racks and shelves well stocked without overcrowding them. Make it easy for your customers to find the items they need by displaying similar items together or bundling items as complete sets or outfit. Grid panel displays are a cost effective way of creating groups that are attractive to the eye and set your products off to their best advantage. Complement these groups with signage for the finishing touch.

 

Change Displays Often

 

Take advantage of counter top displays this holiday shopping seasonVariety is the spice of life so keep that holiday display unique and fresh looking by changing the items or location frequently. Even something as simple as moving a garment rack from one location to another can make a big difference in sales if done properly. For example, try positioning a rack of winter coats by the footwear section, add some grid displays featuring winter hats, gloves and scarves, and you might be able to up-sell a customer.

 

Holiday marketing doesn’t have to be expensive or complicated to work. You can use some or all of these tips to help boost your holiday sales without putting a dent in your advertising budgets.

 

Metropolitan Display has all the display products you need to help you shine and sell more this holiday season! Don’t forget to take advantage of our November 2013 promo! Get 10 percent off commercial grade salesman folding garment racks! Just click below to learn more!

 

Folding Garment Racks 10 percent off

 

Be sure to add us to your circles on Google+ and connect with us on LinkedIn!

 

Posted in Changeable Message Signs, Display Advertising Tips, Garment & Clothing Racks, Get a Quote, Holiday Retail Display Tips, Mannequins, NYC Garment & Co., Point of Purchase Displays, Z-Racks and Z Racks | Tagged | Leave a comment

Stock Up on Garment Racks to Sell More This Holiday Season

If you’d like to increase your holiday sales this year, consider stocking up on multipurpose garment racks and mannequins so you can show your holiday inventories to their best advantage. No one enjoys tugging at clothing on overly crowded racks to try and find a desired size or color. It is better to restock frequently and avoid overstocked racks, which can discourage shoppers and cause you to lose sales.

 

Folding Garment Racks 10 percent off

 

Here are some ways to use those clothing racks and mannequins that you may not have considered:

 

Create Visual Displays

 

Discount mannequins and forms for the holiday shopping seasonVisual displays catch the eye and appeal to a potential customer’s emotions and senses. One of the best ways to increase sales of holiday apparel and accessories is by outfitting mannequins in complete holiday outfits and positioning them by garment racks stocked with identical clothing.

 

This works because the mannequin gives customers a visual idea of how they could use the clothing, and positioning the clothing at hand makes it easy for customers to act on emotion and to make a buying decision. You’ll need garment racks and merchandising displays on hand to showcase each of the individual pieces of an outfit, including accessories such as shoes and boots, outwear or jewelry.

 

This improves your conversion rates, increases your inventory turnover, and keeps your storefront or showroom stocked with desirable holiday merchandise throughout the season.

 

Be Novel

 

NYC Garment Co. unique garment racks for the holidaysTry changing your standard routine–it may shock your customers out of a buying routine. For example, if you always fold shells and t-shirts for display purposes, order an extra garment rack and dedicate it to displaying these holiday pieces in a prominent location in your showroom.

 

Group clothing in price point ranges, colors, or size ranges to make it easier for customers find what they need. Finally, include a properly attired mannequin as a visual advertisement, and you are ready to ring up some holiday profits.

 

Adding Impact to Visual Merchandising

 

Engaging most or all of a potential buyer’s five senses is a quick and low cost way to increase the impact of your holiday displays. Some inexpensive ways to incorporate these elements are by playing holiday music, using holiday scented candles or aromatherapy fragrances, and decorating with strings of brightly colored lights. Remember to include floor and window displays in your overall marketing plan, and purchase extra garment racks and mannequins if necessary.

 

Go Broad, Not Narrow

 

Z-Rack Garment Racks with add on shelf for the holidaysAnother way to get more mileage from visual merchandising is to go for a generic, rather than specific, approach. For instance, why not opt for holiday-themed displays, which could realistically be in place at the end of October and run through the New Year, instead of Thanksgiving or Christmas displays? The benefit to you is your staff will spend less time putting up and taking down displays so they will have more time to spend with customers and help up sell their purchases.

 

Making more sales over the holiday season does not have to be time consuming or challenging if you are prepared with all the appropriate merchandising products. Our garment racks and mannequins excel in appearance and endurance and will give you years of value for the monies invested.

 

Metropolitan Display is offering a 10 percent discount off all our commercial grade salesman folding garment racks! Just add the promo code SALESRACK10 at checkout or mention the promo code to one of our operators. Don’t miss out on this one-month sale because it ends on November 30, 2013!

 

Folding Garment Racks 10 percent off

 

Be sure to like our Facebook Page and add us to your circles on Google+!

 

Posted in Garment & Clothing Racks, Get a Quote, Holiday Retail Display Tips, Mannequins, NYC Garment & Co., Z-Racks and Z Racks | Tagged | Leave a comment

Use Holiday and Seasonal Flutter Flags to Sell More!

Sell more Holiday Trees with Xmas Christmas Tree Flutter FlagsFlutter flags are a valuable advertising resource and the best way to make your point in a professional manner. If you want to make an especially good first impression on holiday or seasonal shoppers, then take a few minutes to browse our huge selection of ready-to-hang flutter flags like these:

 

Christmas Tree Sale: Advertise your business or group’s Christmas tree sale with this full-color banner featuring a rich range of colors. The simple text and graphics done in traditional holiday colors of red and green are exquisitely crafted for high visibility.

 

Happy Holidays: If you would like to err on the neutral side and send a holiday, rather than a Christmas, message, we’ve got just the thing. Meticulous attention to detail is evident in this endearing flutter flag, which features a jolly snowman tipping his hat to all the people who pass by your business.

 

Black Friday and Happy Holiday Sale Flutter FlagsHoliday Sale: Get extra mileage from this cleverly designed flutter flag, which can be used prior to the holidays to promote special priced items or discounts, and after the holiday is over to clear out overstocked inventories.

 

Seasons Greetings: Whether you favor Merry Christmas, happy holidays, or season’s greetings as a holiday salutation, you will not go wrong by opting for the fine workmanship on this elegant flutter flag.

 

Custom Printed Flutter Flags: Choose from a variety of colors and we can custom imprint your holiday sale message including “Black Friday” or “Cyber Monday” or your extended holiday shopping hours.

 

All our flutter flags are manufactured with an eye to detail and an exclusive “stay open” design to ensure high visibility – wind or no wind. They are rugged enough to withstand any weather extremes and valued by our customers for their strength and versatility.

 

Black Friday and Cyber Monday Flutter FlagsEach flutter flag is a generous 11.5′ and can be purchased separately or as a complete kit with everything you need in one easy to use package; banner, pole set and ground stake. Flags are ready to hand and always ready for holiday and seasonal marketing campaigns. Poles sets and ground stakes are weighty, solid and built for years of service.

 

Get an early start on holiday promotions and sales by placing an order for some holiday flutter flags today.

 

Metropolitan Display offers all the flutter flags and flying banner sail signs you need to help you sell more this holiday season so be sure to stock up now!

 

We invite you to like our Facebook Page and connect with us on LinkedIn!

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Promote Sale Items With Holiday Banner Stand Displays

Center pole holiday banner standsIf you want to make your holiday sale items stand out with brilliant splashes of color, consider investing in some banner stand displays and custom designed banners. In addition to high visibility color, you can draw on the power of carefully chosen graphics and text to give your holiday marketing messages that extra impact.

 

At Metropolitan Display, we pride ourselves on offering banner stand displays that earn superior marks for construction and durability. They excel in durability and eye appeal to give your advertisements a look of importance and professionalism.

 

Banner Display Options

 

Jumbo and large format banner stand displays for the HolidaysCenter Pole: Opt for center pole banner displays when you need a sturdy, durable stand for posting holiday and seasonal banners in lobbies and storefronts or at tradeshows and exhibitions. The banners camouflage the center poles, and potential customers view the banners as single or double-sided advertisements. Choose from a classic center pole or the compact, counter top version depending on the available floor space.

 

Double-sided: Do you want more advertising exposure for your dollar investment? If so, select double-sided banner displays, which allow your prospects to see your advertising message from any vantage point. Choose from indoor or outdoor models depending on your marketing campaign strategy and needs.

 

Floor Stand: Floor standing banner displays attract attention and add visual appeal to your storefront, tradeshow booth, or other areas of display. Easy to assemble and disassemble, you can move them to various locations to maximum your advertising coverage.

 

Holiday retractable banner stand displaysJumbo and Large Format: Opt for jumbo and large format banner displays when you want to create a wow effect with larger than life graphics and text. Tall jumbo displays stand a regal 10 feet tall and proclaim your marketing message boldly even when viewed from a distance. Wide jumbo displays are available in five, six or eight foot widths and create dramatic effects for extra attention to your promotional messages. Both are built for commercial use and offer years of service. Large format banner displays are available in four or eight foot widths for indoor or outdoor signage needs. These high visibility signs are crafted for years of use and feature top-of-the-line high quality construction and durability.

 

Retractable: Retractable banner displays are an easy way to update your seasonal promotions and holiday messages instantly. Banner changes are quick and simple, and extraction and retraction is possible in mere seconds.

 

Wood: If you are looking for an easy way to green a portion of your business, consider adding some environmentally friendly bamboo display stands to your store fixture inventory. These handsome displays complement any business environment, while sending a subtle message about your endorsement of sustainable practices.

 

Maximum Durability

 

Holiday wood and bamboo banner stand displaysOur entire inventory of banner displays feature perfectly weighted, heavy flat bases to keep the stands stable. Set-up and break down is quick and easy, and all the necessary hardware is included. These banner displays require little to no maintenance and available in a wide range of colors, styles and materials.

 

Peripheral Services

 

Design your own banner or have one custom created by our design staff to your exact specifications. We pride ourselves on our high-resolution printing technology, which produces high quality, custom printed banners.

 

Now that you’re armed with information to help you dress up your holiday sales items with banner stand displays and custom designed banners, let Metropolitan Display guide you on which models are best for your retail store or space. We can help you customize your stands and banners to include essential information that will lead customers right to your holiday sale items.

 

Be sure to like our Facebook Page and add us to your circles on Google+!

 

Posted in Banner Stands, Custom Printed Banners, Display Advertising Tips, Holiday Banner Stand Displays, Holiday Retail Display Tips | Tagged | Leave a comment

Inexpensive Marketing Tips to Add to Your Business Card Advertising

Inexpensive Marketing tipsAre your business cards earning their keep? If they are stuck in a drawer, a pocket, a wallet or a glove box of the car, not only are they not working for you, but also, they are costing money. Here are some easy-to-implement tips for getting those valuable marketing pieces out of your briefcase, office or vehicle and into the hands of qualified prospects for your goods and services.

 

Coupons

 

With the state of the anemic economy and shrinking budgets, more and more consumers are turning to couponing as a way to ease the sticker shock of buying products and services. Coupons and special incentives are an excellent way to reward loyal customers, attract new customers, encourage people to try your product or service, or generate repeat visits to your storefront or website, especially if you offer a coupon for a discount on a future visit. Now, picture that coupon on the back of your business card and you have a vision of how you can leverage your cards for more marketing advantages.

 

Giveaways

 

Add erasable message signs to you list of inexpensive advertising tipsJust as popular in today’s economic climate, if not more so, are free samples or trial offers. By giving potential new customers the opportunity to try before they buy, their anxiety about the risk of trying a new product or service is lessened. In addition, you increase your odds of capturing a repeat customer for your goods.

 

Passive Marketing

 

While passive marketing will not generate huge returns on your investment, it never hurts to keep your pipeline populated. A simple way to do this is by including your business card in all your promotional materials, invoices and other distributed information. Pinning your business card to community bulletin boards or asking non-competitive businesses to let you leave some cards on display in their business are some other examples of passive marketing.

 

Referrals

 

Giving your loyal customers a recurring discount for bringing in new business is a smart way to increase your bottom line and reward your customer base. An easy way to do this is have some of your business cards printed with a special discount code, and then give the coded cards to your customers. Ask them to write their name on the back of the cards and hand them out to friends associates. Each time someone redeems a card, your customer receives a credit. Once they understand what’s in it for them, you might be surprised at how many referrals they will send your way.

 

Cost Effectiveness

 

Use tablet displays as an inexpensive marketing idea to showcase products!What would you pay to get 1,000 unique visitors to your website, or 1,000 new customers coming through the doors of your store? While you will not convert 1,000 prospects from your next batch of 1,000 business cards, at an average cost of 2.5 to 10 cents per card, it’s a pretty small price to pay for some mega marketing exposure. Even if you only convert one or two prospects to new clients, would it be worth the expense?

 

Visit our sister store Metropolitan Digital to get 50 free business cards and remember, you’ll always save 25 percent on all business printing!

 

We invite you to like us on Facebook where we announce our monthly promos and be sure to connect with us on LinkedIn!

 

Image credit: FreeDigitalPhotos/Stuart Miles

Posted in A-Frame Sidewalk Signs, Changeable Message Signs, Discount Business Printing, Point of Purchase Displays, Retail Space Display Tips, Uncategorized | Tagged | Leave a comment

Pros and Cons of DIY Business Cards

Pros and Cons of DIY Business CardsShould you have your business cards professionally printed or design and print them yourself? Like most business decisions, there are advantages and disadvantages to the DIY method. So, let’s take a look at the pros and cons of printing your own business cards.

 

Pros of DIY Business Cards

 

Tech Savvy

 

With the ever-improving digital technology, finding software, pre-printed, perforated business card templates, and printers is simple and quick. In fact, you probably already have a computer and printer or even a network of computers and printers from which to choose. Given those facts, will adding one more print job to your queue really make that much difference?

 

Time and Cost Effective

 

If you are only running a small quantity of cards, you can probably save time and money by doing the job yourself. However, if you need to run thousands of business cards, you will probably want to do a cost analysis to see if outsourcing the work is the better economic choice for your business.

 

Isn’t It Easier?

 

Print business cards onlineMaking your own business cards is easy; just follow the manufacturer’s instructions on the package. Most template packages have preset options to help you design a logo or add graphics, insert custom text, and add borders or backgrounds. Once you have the design elements set up, save your work and then simply load the pre-printed sheets into your printer and follow the manufacturer’s instructions for printing.

 

After the cards are printed, you fold, score and tear the cards, and your business cards are ready for your marketing campaigns. When you run low on cards, you simply reprint them as necessary, making any changes that may be required.

 

Cons of DIY Business Cards

 

Labor Intensive

 

While setting up a business card design is simple if you have some computer literacy, if you are a small business owner or a single proprietor, the time and effort involved in printing your own business cards may not be the best use of your time and talents. Signing up new clients and increasing sales should be job one for you, so you may want to outsource the job to a professional. In addition, maybe you’re looking for business cards that are printed in an eco-friendly way, which is something you probably can’t do on your own

 

Quality Issues

 

Discount business card holdersIs the quality of your laser or jet printer comparable to that of a commercial printer? How about the cardstock options in pre-printed or templated business cards – will they convey the type of image you want for your brand or product?

 

When you hire a professional to print your business cards, you are paying for that person’s expertise and knowledge. Just as you wouldn’t try to operate on yourself if you needed surgery, you might want to think twice before deciding to print your own business cards.

 

Cost Considerations

 

If you are a smart shopper, you can find lots of promotions and deals to help you save money on business cards and other business printing needs. Most companies offer volume discounts on bulk orders, and some even offer specials such as buying 500 cards and getting 250 cards free. While there are no free lunches in life, with a little bit of research, you might discover that buying business cards is less expensive than printing your own.

 

Instead of going the DIY route when it comes to business cards, let our sister store, Metropolitan Digital help you create a stunning, memorable business card. We hope you’ll like us on Facebook and invite you to connect with us on LinkedIn!

 

Image credit: FreeDigitalPhotos.net/AppleEyeStudios

 

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