Elements of Good and Bad Advertising

Elements of Good and Bad AdvertisingLearning the basic elements of effective versus ineffective advertising techniques saves money and increases your return on investment for your marketing campaigns. Let’s look at some do’s and don’ts to tune up your advertising for maximum results.

 

Hook the Prospect

 

Use compelling, attention getting headlines to grab your potential customer’s attention. If you are having a hard time getting inspired, check the Internet or the magazines and newspapers in your local area for ideas.

 

Be clever, be thought provoking but be careful. There is a fine line between being innovative and being inappropriate, especially when you are dealing with controversial subjects. Read your headline aloud and do not be afraid to play on words or use alliteration.

 

Be concise, use single syllable words and focus on action verbs. Use terms and phrases that connect with your target audience and avoid using industry jargon, acronyms or technical terms. After all, you may know that http stands for Hypertext Transfer Protocol, but will your customers know that?

 

Establish Credibility

 

Use Banner Stands to engage consumersPosition your product or service as a trustworthy brand. One way to do this is by standardizing your advertising and printed promotional materials. For instance, use the same corporate colors and logos on your business cards and stationary as you do on your indoor and outdoor signage and other display advertising products such as table covers or tradeshow booth displays.

 

Show, Don’t Say

 

A picture is purported to be worth a thousand words;  however, a picture of your products stacked up neatly on a counter is not as effective as a picture of an individual using and enjoying your product or service. Banners and posters are a highly visual way of using graphics to show off the benefits of your products and services.

 

WIFM

 

Best Digital Banners Metropolitan GraphicsAll prospects what to know “what’s in it for them.” How will they benefit from parting with their hard-earned money to make a purchase from you? In addition to clearly stating the benefits of your wares, be sure to tell potential buyers how to find you and how to purchase from you.

 

Call to Action

 

Every effective ad needs a call to action that implies a sense of urgency. Give your prospects specific deadlines for making a buying decision, or offer an incentive to spur them into action.

 

We’ve covered the major elements of good advertising, so now let’s talk about how to avoid the most common mistakes of bad advertising.

 

Bait and Switch

 

Don’t promise prospects one thing and deliver something else. Be truthful in all your marketing claims and guarantees. Remember, it is always better to undersell and over deliver.

 

Inappropriate or Controversial Content

 

Poster and sign printing Metropolitan GraphicsWhy take a chance on running any ad campaign that might offend individuals based on their race, gender, culture or religion? Humor can be very subjective, so it is always best to err on the side of caution when designing ad copy or planning ad campaigns.

 

Clichés

 

Advertisements hawking free gifts that are only available to the first 100 or so respondents or claiming to be in limited supply can be downright annoying to prospects. Keep your advertising copy original, only promise what you know you can deliver, and stand behind your brand. When you focus on making your advertisements as effective as possible, you’ll be on the right track to earn a high return on your dollar investment.

 

At Metropolitan Display we are committed to offering the best product displays you need to make retail or trade show spaces shine. We also invite you to visit our sister company, Metropolitan Graphics where you find banners, decals and indoor and outdoor digitally-printed advertising and marketing products that will get noticed and help you sell more.

 

We hope you’ll like our Facebook Page and be sure to connect with us on LinkedIn!

 

Image Credit: FreeDigitalPhotos.net/Stuart Miles

 

Posted in Advertising Graphics, Banner Stands, Decals, Digital Banners, Get a Quote, Poster Frames, Wide Format Printing | Leave a comment

Holiday Marketing Tips For Any Business

Pop-up displays are great for Holiday marketingTraditionally, Black Friday (the day after Thanksgiving) garners the most holiday profit for smart marketers. However, perceptive entrepreneurs know how important it is to focus on marketing every day of the holiday season. Here are some tips you might not have considered to help you make the most of your holiday advertising and marketing efforts and increase your bottom line.

 

Match Display Advertising Products to Marketing Campaigns

 

How you plan to market to your target demographics should drive your choice of display advertising products. For instance, will indoor or outdoor signage be the best complement for your marketing strategy? Will you do stand-alone advertising or tie-in supporting options such as banners, pop-up displays or changeable messages? Once you know what products or services you plan to promote and how you will promote them, you can make the best choices of the right display advertising vehicles to bring you success. Can’t decide? Let one of our professional help you make the right selections.

 

Lead Them From the Outside

 

Use Garment Racks to display your holiday productsEye-catching window displays resplendent with mannequins dressed in gay holiday attire and positioned amid holiday tableaus are sure to draw potential customers to your business. Remember to stock up on table covers, literature holders and display stands to accessorize windows and showrooms. Complement these displays with some outdoor signage such as curb signs or swinger sidewalk signs for a winning combination.

 

Make It Easy for Customers to Buy

 

Many times, holiday shopping becomes overwhelming to consumers because sensory overload so it’s important to keep garment racks and shelves well stocked without overcrowding them. Make it easy for your customers to find the items they need by displaying similar items together or bundling items as complete sets or outfit. Grid panel displays are a cost effective way of creating groups that are attractive to the eye and set your products off to their best advantage. Complement these groups with signage for the finishing touch.

 

Change Displays Often

 

Take advantage of counter top displays this holiday shopping seasonVariety is the spice of life so keep that holiday display unique and fresh looking by changing the items or location frequently. Even something as simple as moving a garment rack from one location to another can make a big difference in sales if done properly. For example, try positioning a rack of winter coats by the footwear section, add some grid displays featuring winter hats, gloves and scarves, and you might be able to up-sell a customer.

 

Holiday marketing doesn’t have to be expensive or complicated to work. You can use some or all of these tips to help boost your holiday sales without putting a dent in your advertising budgets.

 

Metropolitan Display has all the display products you need to help you shine and sell more this holiday season! Don’t forget to take advantage of our November 2013 promo! Get 10 percent off commercial grade salesman folding garment racks! Just click below to learn more!

 

Folding Garment Racks 10 percent off

 

Be sure to add us to your circles on Google+ and connect with us on LinkedIn!

 

Posted in Changeable Message Signs, Display Advertising Tips, Garment & Clothing Racks, Get a Quote, Holiday Retail Display Tips, Mannequins, NYC Garment & Co., Point of Purchase Displays, Z-Racks and Z Racks | Tagged | Leave a comment

Stock Up on Garment Racks to Sell More This Holiday Season

If you’d like to increase your holiday sales this year, consider stocking up on multipurpose garment racks and mannequins so you can show your holiday inventories to their best advantage. No one enjoys tugging at clothing on overly crowded racks to try and find a desired size or color. It is better to restock frequently and avoid overstocked racks, which can discourage shoppers and cause you to lose sales.

 

Folding Garment Racks 10 percent off

 

Here are some ways to use those clothing racks and mannequins that you may not have considered:

 

Create Visual Displays

 

Discount mannequins and forms for the holiday shopping seasonVisual displays catch the eye and appeal to a potential customer’s emotions and senses. One of the best ways to increase sales of holiday apparel and accessories is by outfitting mannequins in complete holiday outfits and positioning them by garment racks stocked with identical clothing.

 

This works because the mannequin gives customers a visual idea of how they could use the clothing, and positioning the clothing at hand makes it easy for customers to act on emotion and to make a buying decision. You’ll need garment racks and merchandising displays on hand to showcase each of the individual pieces of an outfit, including accessories such as shoes and boots, outwear or jewelry.

 

This improves your conversion rates, increases your inventory turnover, and keeps your storefront or showroom stocked with desirable holiday merchandise throughout the season.

 

Be Novel

 

NYC Garment Co. unique garment racks for the holidaysTry changing your standard routine–it may shock your customers out of a buying routine. For example, if you always fold shells and t-shirts for display purposes, order an extra garment rack and dedicate it to displaying these holiday pieces in a prominent location in your showroom.

 

Group clothing in price point ranges, colors, or size ranges to make it easier for customers find what they need. Finally, include a properly attired mannequin as a visual advertisement, and you are ready to ring up some holiday profits.

 

Adding Impact to Visual Merchandising

 

Engaging most or all of a potential buyer’s five senses is a quick and low cost way to increase the impact of your holiday displays. Some inexpensive ways to incorporate these elements are by playing holiday music, using holiday scented candles or aromatherapy fragrances, and decorating with strings of brightly colored lights. Remember to include floor and window displays in your overall marketing plan, and purchase extra garment racks and mannequins if necessary.

 

Go Broad, Not Narrow

 

Z-Rack Garment Racks with add on shelf for the holidaysAnother way to get more mileage from visual merchandising is to go for a generic, rather than specific, approach. For instance, why not opt for holiday-themed displays, which could realistically be in place at the end of October and run through the New Year, instead of Thanksgiving or Christmas displays? The benefit to you is your staff will spend less time putting up and taking down displays so they will have more time to spend with customers and help up sell their purchases.

 

Making more sales over the holiday season does not have to be time consuming or challenging if you are prepared with all the appropriate merchandising products. Our garment racks and mannequins excel in appearance and endurance and will give you years of value for the monies invested.

 

Metropolitan Display is offering a 10 percent discount off all our commercial grade salesman folding garment racks! Just add the promo code SALESRACK10 at checkout or mention the promo code to one of our operators. Don’t miss out on this one-month sale because it ends on November 30, 2013!

 

Folding Garment Racks 10 percent off

 

Be sure to like our Facebook Page and add us to your circles on Google+!

 

Posted in Garment & Clothing Racks, Get a Quote, Holiday Retail Display Tips, Mannequins, NYC Garment & Co., Z-Racks and Z Racks | Tagged | Leave a comment

Use Holiday and Seasonal Flutter Flags to Sell More!

Sell more Holiday Trees with Xmas Christmas Tree Flutter FlagsFlutter flags are a valuable advertising resource and the best way to make your point in a professional manner. If you want to make an especially good first impression on holiday or seasonal shoppers, then take a few minutes to browse our huge selection of ready-to-hang flutter flags like these:

 

Christmas Tree Sale: Advertise your business or group’s Christmas tree sale with this full-color banner featuring a rich range of colors. The simple text and graphics done in traditional holiday colors of red and green are exquisitely crafted for high visibility.

 

Happy Holidays: If you would like to err on the neutral side and send a holiday, rather than a Christmas, message, we’ve got just the thing. Meticulous attention to detail is evident in this endearing flutter flag, which features a jolly snowman tipping his hat to all the people who pass by your business.

 

Black Friday and Happy Holiday Sale Flutter FlagsHoliday Sale: Get extra mileage from this cleverly designed flutter flag, which can be used prior to the holidays to promote special priced items or discounts, and after the holiday is over to clear out overstocked inventories.

 

Seasons Greetings: Whether you favor Merry Christmas, happy holidays, or season’s greetings as a holiday salutation, you will not go wrong by opting for the fine workmanship on this elegant flutter flag.

 

Custom Printed Flutter Flags: Choose from a variety of colors and we can custom imprint your holiday sale message including “Black Friday” or “Cyber Monday” or your extended holiday shopping hours.

 

All our flutter flags are manufactured with an eye to detail and an exclusive “stay open” design to ensure high visibility – wind or no wind. They are rugged enough to withstand any weather extremes and valued by our customers for their strength and versatility.

 

Black Friday and Cyber Monday Flutter FlagsEach flutter flag is a generous 11.5′ and can be purchased separately or as a complete kit with everything you need in one easy to use package; banner, pole set and ground stake. Flags are ready to hand and always ready for holiday and seasonal marketing campaigns. Poles sets and ground stakes are weighty, solid and built for years of service.

 

Get an early start on holiday promotions and sales by placing an order for some holiday flutter flags today.

 

Metropolitan Display offers all the flutter flags and flying banner sail signs you need to help you sell more this holiday season so be sure to stock up now!

 

We invite you to like our Facebook Page and connect with us on LinkedIn!

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Promote Sale Items With Holiday Banner Stand Displays

Center pole holiday banner standsIf you want to make your holiday sale items stand out with brilliant splashes of color, consider investing in some banner stand displays and custom designed banners. In addition to high visibility color, you can draw on the power of carefully chosen graphics and text to give your holiday marketing messages that extra impact.

 

At Metropolitan Display, we pride ourselves on offering banner stand displays that earn superior marks for construction and durability. They excel in durability and eye appeal to give your advertisements a look of importance and professionalism.

 

Banner Display Options

 

Jumbo and large format banner stand displays for the HolidaysCenter Pole: Opt for center pole banner displays when you need a sturdy, durable stand for posting holiday and seasonal banners in lobbies and storefronts or at tradeshows and exhibitions. The banners camouflage the center poles, and potential customers view the banners as single or double-sided advertisements. Choose from a classic center pole or the compact, counter top version depending on the available floor space.

 

Double-sided: Do you want more advertising exposure for your dollar investment? If so, select double-sided banner displays, which allow your prospects to see your advertising message from any vantage point. Choose from indoor or outdoor models depending on your marketing campaign strategy and needs.

 

Floor Stand: Floor standing banner displays attract attention and add visual appeal to your storefront, tradeshow booth, or other areas of display. Easy to assemble and disassemble, you can move them to various locations to maximum your advertising coverage.

 

Holiday retractable banner stand displaysJumbo and Large Format: Opt for jumbo and large format banner displays when you want to create a wow effect with larger than life graphics and text. Tall jumbo displays stand a regal 10 feet tall and proclaim your marketing message boldly even when viewed from a distance. Wide jumbo displays are available in five, six or eight foot widths and create dramatic effects for extra attention to your promotional messages. Both are built for commercial use and offer years of service. Large format banner displays are available in four or eight foot widths for indoor or outdoor signage needs. These high visibility signs are crafted for years of use and feature top-of-the-line high quality construction and durability.

 

Retractable: Retractable banner displays are an easy way to update your seasonal promotions and holiday messages instantly. Banner changes are quick and simple, and extraction and retraction is possible in mere seconds.

 

Wood: If you are looking for an easy way to green a portion of your business, consider adding some environmentally friendly bamboo display stands to your store fixture inventory. These handsome displays complement any business environment, while sending a subtle message about your endorsement of sustainable practices.

 

Maximum Durability

 

Holiday wood and bamboo banner stand displaysOur entire inventory of banner displays feature perfectly weighted, heavy flat bases to keep the stands stable. Set-up and break down is quick and easy, and all the necessary hardware is included. These banner displays require little to no maintenance and available in a wide range of colors, styles and materials.

 

Peripheral Services

 

Design your own banner or have one custom created by our design staff to your exact specifications. We pride ourselves on our high-resolution printing technology, which produces high quality, custom printed banners.

 

Now that you’re armed with information to help you dress up your holiday sales items with banner stand displays and custom designed banners, let Metropolitan Display guide you on which models are best for your retail store or space. We can help you customize your stands and banners to include essential information that will lead customers right to your holiday sale items.

 

Be sure to like our Facebook Page and add us to your circles on Google+!

 

Posted in Banner Stands, Custom Printed Banners, Display Advertising Tips, Holiday Banner Stand Displays, Holiday Retail Display Tips | Tagged | Leave a comment

Inexpensive Marketing Tips to Add to Your Business Card Advertising

Inexpensive Marketing tipsAre your business cards earning their keep? If they are stuck in a drawer, a pocket, a wallet or a glove box of the car, not only are they not working for you, but also, they are costing money. Here are some easy-to-implement tips for getting those valuable marketing pieces out of your briefcase, office or vehicle and into the hands of qualified prospects for your goods and services.

 

Coupons

 

With the state of the anemic economy and shrinking budgets, more and more consumers are turning to couponing as a way to ease the sticker shock of buying products and services. Coupons and special incentives are an excellent way to reward loyal customers, attract new customers, encourage people to try your product or service, or generate repeat visits to your storefront or website, especially if you offer a coupon for a discount on a future visit. Now, picture that coupon on the back of your business card and you have a vision of how you can leverage your cards for more marketing advantages.

 

Giveaways

 

Add erasable message signs to you list of inexpensive advertising tipsJust as popular in today’s economic climate, if not more so, are free samples or trial offers. By giving potential new customers the opportunity to try before they buy, their anxiety about the risk of trying a new product or service is lessened. In addition, you increase your odds of capturing a repeat customer for your goods.

 

Passive Marketing

 

While passive marketing will not generate huge returns on your investment, it never hurts to keep your pipeline populated. A simple way to do this is by including your business card in all your promotional materials, invoices and other distributed information. Pinning your business card to community bulletin boards or asking non-competitive businesses to let you leave some cards on display in their business are some other examples of passive marketing.

 

Referrals

 

Giving your loyal customers a recurring discount for bringing in new business is a smart way to increase your bottom line and reward your customer base. An easy way to do this is have some of your business cards printed with a special discount code, and then give the coded cards to your customers. Ask them to write their name on the back of the cards and hand them out to friends associates. Each time someone redeems a card, your customer receives a credit. Once they understand what’s in it for them, you might be surprised at how many referrals they will send your way.

 

Cost Effectiveness

 

Use tablet displays as an inexpensive marketing idea to showcase products!What would you pay to get 1,000 unique visitors to your website, or 1,000 new customers coming through the doors of your store? While you will not convert 1,000 prospects from your next batch of 1,000 business cards, at an average cost of 2.5 to 10 cents per card, it’s a pretty small price to pay for some mega marketing exposure. Even if you only convert one or two prospects to new clients, would it be worth the expense?

 

Visit our sister store Metropolitan Digital to get 50 free business cards and remember, you’ll always save 25 percent on all business printing!

 

We invite you to like us on Facebook where we announce our monthly promos and be sure to connect with us on LinkedIn!

 

Image credit: FreeDigitalPhotos/Stuart Miles

Posted in A-Frame Sidewalk Signs, Changeable Message Signs, Discount Business Printing, Point of Purchase Displays, Retail Space Display Tips, Uncategorized | Tagged | Leave a comment

Pros and Cons of DIY Business Cards

Pros and Cons of DIY Business CardsShould you have your business cards professionally printed or design and print them yourself? Like most business decisions, there are advantages and disadvantages to the DIY method. So, let’s take a look at the pros and cons of printing your own business cards.

 

Pros of DIY Business Cards

 

Tech Savvy

 

With the ever-improving digital technology, finding software, pre-printed, perforated business card templates, and printers is simple and quick. In fact, you probably already have a computer and printer or even a network of computers and printers from which to choose. Given those facts, will adding one more print job to your queue really make that much difference?

 

Time and Cost Effective

 

If you are only running a small quantity of cards, you can probably save time and money by doing the job yourself. However, if you need to run thousands of business cards, you will probably want to do a cost analysis to see if outsourcing the work is the better economic choice for your business.

 

Isn’t It Easier?

 

Print business cards onlineMaking your own business cards is easy; just follow the manufacturer’s instructions on the package. Most template packages have preset options to help you design a logo or add graphics, insert custom text, and add borders or backgrounds. Once you have the design elements set up, save your work and then simply load the pre-printed sheets into your printer and follow the manufacturer’s instructions for printing.

 

After the cards are printed, you fold, score and tear the cards, and your business cards are ready for your marketing campaigns. When you run low on cards, you simply reprint them as necessary, making any changes that may be required.

 

Cons of DIY Business Cards

 

Labor Intensive

 

While setting up a business card design is simple if you have some computer literacy, if you are a small business owner or a single proprietor, the time and effort involved in printing your own business cards may not be the best use of your time and talents. Signing up new clients and increasing sales should be job one for you, so you may want to outsource the job to a professional. In addition, maybe you’re looking for business cards that are printed in an eco-friendly way, which is something you probably can’t do on your own

 

Quality Issues

 

Discount business card holdersIs the quality of your laser or jet printer comparable to that of a commercial printer? How about the cardstock options in pre-printed or templated business cards – will they convey the type of image you want for your brand or product?

 

When you hire a professional to print your business cards, you are paying for that person’s expertise and knowledge. Just as you wouldn’t try to operate on yourself if you needed surgery, you might want to think twice before deciding to print your own business cards.

 

Cost Considerations

 

If you are a smart shopper, you can find lots of promotions and deals to help you save money on business cards and other business printing needs. Most companies offer volume discounts on bulk orders, and some even offer specials such as buying 500 cards and getting 250 cards free. While there are no free lunches in life, with a little bit of research, you might discover that buying business cards is less expensive than printing your own.

 

Instead of going the DIY route when it comes to business cards, let our sister store, Metropolitan Digital help you create a stunning, memorable business card. We hope you’ll like us on Facebook and invite you to connect with us on LinkedIn!

 

Image credit: FreeDigitalPhotos.net/AppleEyeStudios

 

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Don’t Run Out of Business Cards and Promotional Items This Holiday Season!

Buy Discount Custom Holiday Brochures OnlineHave you ever found yourself in the embarrassing position of having to utter one of these lame excuses for not having a business card to give a prospective client?

 

“I ran out and my new cards have not come in yet.”

 

“I just gave out my last one!”

 

“I’m sorry, I don’t have a business card with me. Do you have something I can write my number on?”

 

The last thing you want to do is run out of business cards this holiday season, especially if you plan on showcasing your items at trade shows, expos or seasonal and holiday community fairs.

 

Most people understand the value of having a business card ready to hand to potential customers because they know these little bits of paper are low cost advertising that builds instant trust and credibility for businesses and brands. Here’s four easy ways to cut the costs of keeping your business card holder locked and loaded for business without busting your budget.

 

Order in Bulk

 

Best business cards online Metropolitan DigialWith the cost of doing business continually soaring, it can be tempting to delay reordering business cards until the last minute to conserve your cash flow. However, this strategy can quickly backfire, especially if you find yourself at networking events, tradeshows or conventions without any business cards.

 

It’s actually more cost effective to buy larger quantities because you can avoid running out and having to have more printed in a hurry, which could mean extra costs such as set up, or shipping fees or up-fees for expedited printing and delivery.

 

Use Every Inch of Your Card

 

You are paying for both sides of your business card, so take advantage of the additional advertising space. Use the front side of the card for the essentials such as contact information and website addresses, and the backside for special offers, promo codes, QR codes or value added information for your clientele such as maps or charts.

 

Hire a Professional

 

Best online custom brochure printing Metropolitan DigialGraphic designers and professional business print services are worth their weight in gold because they save you time and money in the end. These pros know how to create high-appeal designs or help you make the best decisions on cardstock, font size and colors.

 

They will help you decide on the essential versus non-essential features to maximize your budget dollars.  Additionally, they furnish valuable advice such as avoiding lighter weight card stocks because they may look and feel cheap while a heavier stock will last longer and long more professional.

 

Our sister Store, Metropolitan Graphics not only sells discount business cards, but also other selling tools like sell sheets and flyers and brochures.

 

Comparison Shop

 

Custom printed product folders Metropolitan DigialLook for promotions and deals (for example, buy 500 business cards and get 250 free). One big advantage of buying business cards online versus in a traditional brick and mortar print shop is the convenience of comparing prices with a few clicks of the mouse instead of by driving all over town.

 

Other pros and cons of brick and mortar print shops as compared to online are:

 

Brick and mortar store prices will probably be higher than online prices because the business has to cover operating expenses such as building leases, utilities, and staff. You will need to figure in the drive time and fuel expense when you calculate the true cost of the cards, and do you really want to try and find a parking space?

 

Online stores are open 24/7 so you can purchase your business cards when it is most convenient for you. There is no parking, no fuel expense, and some vendors offer free shipping for your finished order.

 

Whether you are in the market for business cards or other forms of business printing, the professionals at Metropolitan Display are available to help you choose the best quality products to fit your business needs and budget.

 

Visit Metropolitan Digital today to find all discount seasonal graphic and printing solutions and above all, don’t run out of business cards this holiday season.

 

We invite you to like our Facebook Page and don’t forget to add us to your circles on Google+!

 

Posted in Business Card Tips, Discount Business Printing, Get a Quote, Holiday Retail Display Tips | Tagged | Leave a comment

Holiday Advertising: Should You Fish in a Big Pond or a Small One?

Holiday Flutter Flags and Flying Banner SailsSaving money on advertising campaigns is everyone’s dream, but cutting costs too much can cause a business to lose customers and profits, especially during the busy holiday shopping season. Planning an advertising mix to help balance advertising expenditures with return on investments can be a tricky proposition. Deciding if you want to fish in the big pond or the small one is a smart way to evaluate your risks versus rewards and make your decision.

 

Advantages of Small Pond Advertising

 

When you choose the small pond route, you can work in a narrow niche, which means less wasted marketing dollars. You can run smaller ad campaigns more often to increase your reach and frequency without busting your budget. Smaller marketing campaigns are perfect for display advertising products such as flutter flags, flying banner sails and sail sign banners as your marketing dollars buy more products, which means you can saturate a target market with a minimal outlay of advertising monies.

 

Another advantage of small pond advertising is it allows a business to integrate all the marketing efforts under one umbrella. Display advertising products can be use as stand-alone advertisements or as complements to other segments of a marketing mix.

 

Finally, concentrating your efforts on more advertising in a smaller area can generate larger cash flows that can be used to open up other markets.

 

Advantages of Large Pond Advertising

 

How to choose an advertising methodIf you look at some of the most hotly fought political battles in recent history, you’ll see a definite pattern emerging – the battle often goes to the best funded individual rather than the best candidate. The same can be true in the advertising wars because money does talk. One huge ad could outperform many smaller ads depending on the choice of media and the target demographic.

 

Another advantage of large pond advertising is it allows you to have many streams of prospects and potential new customers and new territories flowing into your business pipeline. Any business, regardless of size, will lose a percent of its business each year to attrition. It’s important to keep enough irons in the fire to compensate for any erosion of your customer base as well as increase your market share.

 

Finally, maintaining a robust advertising program is the best way to support your product line or services and keep your client base solid.

 

Once you’ve decided which advertising pond to fish in, you’ll want to take the following steps to guarantee your success:

 

What Holiday Ad Methods Really WordPlan your holiday marketing campaign. Failure to plan is one of the most expensive mistakes a business can make. Evaluate the return on investment for every dollar spent. Track results for each type of advertising product and cut poor performing programs immediately.

 

What one thing can you do today to make your seasonal advertising campaign work harder and produce better results?

 

At Metropolitan Display we offer all sorts of holiday advertising displays and signs of all kinds including A-frame signs, curb and sidewalk signs and flutter flags and flying banners. We hope you’ll like us on Facebook and don’t forget to add us to your circles on Google+

 

Posted in Discount Business Printing, Flutter Flags, Flying Banner Sails, Get a Quote, Holiday Window Displays for Retailers, Uncategorized, Visual Displays | Tagged | Leave a comment

Retailers: Use Tablet Displays This Holiday Season and Sell More!

Use iPad and Galaxy Tablet Displays to Sell More This Holiday SeasonIf you’re a retailer and you haven’t started your holiday product display plan, start today! Sure you might be thinking about the best window displays, discounts and sales, but how do you plan on “showcasing” your products. In other words, during the busy holiday shopping season, is there a way to inform and educate consumers about your products while you’re helping other customers? The answer is simple—tablet displays.

 

Here are some of our favorite electronic tablet displays along with ideas for uses:

 

Industrial Grade iPad Kiosk Wall-Mounted Display

 

iPad Tablet Kiosk Display HoldersThis is one durable tablet display and comes with a 10-year warranty. It’s easy to install your iPads—works on iPads 2, 3 and 4 and includes a security lock and key to keep your iPads safe. This dark grey holder for tablets also tilts, rotates and pivots—and it’s made in the USA.

 

Think of a crowded shopping mall or holiday travelers in an airport. You have product to sell and they are in a hurry. With these wall-mounted iPad displays, entice customers with pictures, product information, various models available and pricing. At the end of your iPad product show, lead them where they can find the product. If you offer easy purchasing options like Google Wallet, iWallet or PayPal Mobile let them know right on the iPad screen and you will close the sale quick and easy.

 

Aluminum Pro Samsung Galaxy Display Holder

 

Samsung Galaxy Tablet Display Holder for Counter TopsAlso made in the USA is this classic aluminum pro Samsung Galaxy display holder which is great on a counter top. Will house the Galaxy 10.1 tablet and also offers integrated USB cables, a rotating frame and anti-theft hardware. This is available in black and silver and the flange mount allows you to affix the tablet display holder securely to counter tops.

 

Let’s imagine you’re at the cash register and your staff is helping others inside your retail clothing store. You’re trying to promote the latest in fall fashion—an easy-wear, one-piece ankle length dress that shines with the right boots. Everyone is interested in these dresses but you and your staff are tied up! Here, the Samsung Galaxy display holder comes to the rescue! Use it to show videos and images of this must-have dress. Show front, back and rotating images. Reveal how the dress looks with different types of footwear or outwear items. Show the dress on models—even for plus size-women. Inform shoppers what materials the dress is made from and what sizes are available. If they love your presentation, they’ll stick around and buy that must-have dress—even during the holiday rush!

 

Aluminum iPad and Samsung Galaxy Floor Stand Displays

 

iPad tablet display holders with floor baseWe’re happy to offer the classic aluminum pro iPad tablet floor stand display with a square base. We also have a similar model for the Samsung Galaxy tablet.

 

The iPad holder works on generations 2, 3 and 4 and the Samsung is compatible with the Galaxy 10.1 tablet.  Both feature integrated USB cables, rotating frames for vertical and horizontal displays and anti-theft hardware. They are made in the USA and available in black or silver. At 37-inches in height with square heavy steel bases, these tablet floor display holders are just the ticket for product showcasing.

 

For larger retailers with may departments, consider how easy it is to attract shoppers to colorful presentations informing them of all the features of particular products. Change product display shows depending on time of day. Stay-at-Home Moms might shop in the morning or afternoon where working Moms will head to your store during lunch or the evening. Again, include all information about the products in your Keynote or PowerPoint presentations including price, models, sizes and colors. Be as precise as possible so when the customer comes to the cash register with the product, they’re set to pay and go.

 

Take advantage of this “third-arm” solution to selling more this holiday shopping season. Electronic tablet displays are a great way to get product information to your customers and in reality, many shoppers prefer informational displays to the talking, pushy salesperson. And, if you purchase any of our tablet displays before October 31, 2013, you’ll get a 10 percent discount:

 

Save 10 percent off table display holders for iPad and Samsung

 

At Metropolitan Display we offer a variety of electronic tablet displays and accessories so stock up and get ready for a profitable holiday season at your retail store!

 

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Posted in Electronic Display Holders, iPad Holder Displays, Point of Purchase Displays, Samsung Galaxy Table Displays, Uncategorized | Tagged | Leave a comment