Business owners have long known that communication and interaction with potential customers is one of the best ways to ensure new business. To that end, staying in front of your pre-established customer base is essential to gaining repeat business.
While today’s marketing tactics may be heavily focused online, saturating Facebook and Twitter isn’t the only way to drive sales.
Consider tourists for example. When travelling abroad, data packages are incredibly expensive. When wandering through the streets of a new city, many travelers rely heavily on the physical storefront of a shop or restaurant to pique their interest as opposed to surfing the web for suggestions. With changeable message signs, you can advertise anything from a season-end sale to the introduction of a new product line all in under 140 characters.
Let’s explore a few of the ways businesses are getting creative with changeable message signs:
Are Changeable Message Signs Right for My Business?
Retail shops and restaurants are not the only businesses that are increasing foot traffic with changeable message signs. We’ve seen a number of different organizations across a wide array of industries capitalize on this specific breed of advertising potential. If you work in one of the following fields, take note. We’ll cover some unique ideas for use after the jump!
New construction sites
Banks and financial institutions
Day care facilities
County clubs & Sports clubs
Hospitals & healthcare facilities
How Can My Business Use Them to Stand Out?
Who among us hasn’t audibly laughed aloud when a cleverly written marquee sign caught our eye. It’s no surprise that showing you have a sense of humor is a great way to get folks in the door. Here are some our favorite examples we’ve seen in years past:
Veterinarian clinic - “No Hump Wednesday. 10% off spay and neuter.”
Church Public Service Announcement - “Honk if you love Jesus. Text while driving if you want to meet him.”
Bakery – “Our dough is so fresh it makes Beyonce jealous.”
Health food store – “Orange you glad we didn’t say inorganic.”
Farmer’s market- “Eat here or we’ll both starve.”
School Marquee- “Classes start August 4th. Resistance is futile.”
Book store- “Books: longer battery life than your Kindle.”
In short, if you’re looking to make a small investment with a big return, changeable message signs can pay high dividends while allowing you to show a bit of personality. No reason you can’t inform and entertain at the same time. These low maintenance advertising streams are the best way to get your message out- and the best part is you never even have to touch a keyboard!
Get people talking about your store by hooking them with a funny anecdote. Who knows, if you are entertaining enough, maybe they’ll even post you on their twitter feed.
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