If you have made the smart move and invested in indoor and outdoor advertising display solutions you already know how much they can do to drive traffic into you retail establishment. Using one form of advertising only, however, won’t keep your business fresh in the mind of consumers, but there are ways to use social media along with your retail displays to keep your business fresh in the minds of consumers.
Throughout this post we’ve included images to some of the great display products you need now and our discount pricing makes us a top pick for all of our clients. And, throughout the month of March 2013, all of our swinger curb/sidewalk signs are 10% off—just enter promo code swinger10 at checkout or mention the promo to our operators when ordering.
Like some of the discount display products you see here? Just click on the image to order and read product descriptions!
Pinterest is a great social media website as it offers a pictorial view of what members want to show their followers. Think of Pinterest as an online bulletin board. This can include images of your retail displays, both indoor and outdoor as well as uploading “pins” to your Pinterest boards that reveal special discounts, super sale days or one-time promos.
Take a look at our Pinterest boards to see what we mean and create your own free account and start pinning! Be sure to engage your followers by following their Pinterest boards.
If you aren’t using Twitter to tweet about your retail establishment you need to start ASAP! You can design a custom page for Twitter just for your business and Twitter also allows you to attach images to every tweet.
Send tweets showing the interior and exterior of your business and be sure to take some great photos of your imaginative displays. Twitter is also a way to let your followers know about special promotions and discounts.
Many businesses, especially the brick and mortar establishments think a Facebook page is just a waste of time. This is so untrue! Facebook is a great social media venue to share photos of your restaurant or shop.
You can also upload graphics and images of your displays, show what the front and inside of your business looks like, and post images of new arrivals, a new dish at your eatery and even take pictures of happy customers.
Be sure to engage those who like your page and by thanking them and responding to their comments.
When it comes to searching for anything on the Web, Google is King! Google also loves photos and videos and because they also own YouTube, if you create a Google+ page and upload photos ensuring you label the images with text that defines the image with good SEO/keywords, you will rank higher in a Google search.
All you need to do is create a Gmail account and set then set up your Google+ business page. Be sure to follow others in your industry and place customers in your circles so they stay on top of your Google+ posts about what’s new at your retail or restaurant business.
A Google+ business page also affords customers the opportunity to rate your retail store or restaurant in the Local Places pages. Google+ is a win-win all around and it’s free!
If you think LinkedIn is just a social media site for professionals to stay connected, you’re wrong. Today, a business can have its own LinkedIn page where again, you can post promos and business updates.
LinkedIn also has groups you can join. For example, if you’re in the restaurant business, find groups in that category—you can even narrow it down even more—if you have an Italian restaurant, find groups that are dedicated to the country’s cuisine. The same goes for retailer stores and boutiques.
Using social media to promote your retail store or restaurant and to announce promos and upload images of your retail product displays is simply smart and before you know it, you’ll be driving sales even if you don’t sell anything in an online format.
Image via FreeDigitalPhotos.net / jzcreationzs