Almost every city and town offers flea markets—some are called community garage sales or street fairs and some are in designated areas and are held monthly—even weekly. These flea markets can range from the small to the very, very large with rows and rows of people selling their wares. If you’ve just started a new business, a flea market is a great way to get notice and announce your company—and test your products or service with a live crowd.
Why Flea Markets?
First off, booth or area spaces are cheaper than those at large trade shows or expos; depending on the size and location, expect to pay anywhere from $25 to $75; for organized city street fairs, you may pay more if it’s run by the municipality.
With prices as affordable as these you can turn a long time hobby, avocation or get a feel on whether folks will actually buy your homemade goods before you attempt to sell on eBay or Etsy.
It’s not just for those who want to sell online either. Maybe you’re a distributor of wares—that could be anything from coffee to bedding to makeup to kitchen items to candles.
The point is, before you test the waters online or get involved in an expensive start up brick and mortar store, flea markets can be your testing area if you have the right tools.
Display Must Haves
Inc.com recommends those wishing to test the waters of a product (or service) will need the following:
Pop-up tents (these are invaluable for rain and to keep you out of the sun)
Some sort of payment system and a cash register stand
Fortunately Metropolitan Display offers all of these items at discounted prices you can afford. Click on the links above to see just what we have to offer—some of the images of these discount display products appear in this post.
Standing Out at Flea Markets
Speak to the Organizer – These folks can be invaluable as they can give you the dimensions of your display area and offer up any rules and regulations. They can also tell you if there are available electrical hookups if you need them for you display booth.
Fellow Exhibitors – Learn as much as you can from the people all around you. Ask what times the largest crowds are in attendance in case you need extra help. The exhibitors around you can also help you keep an eye on your booth from those in the crowd who may be looking to steal from you when you’re back is turned.
Ask the Right Questions – Remember, the purpose of starting your new business at flea market venues is to find out if consumers will buy your products or services. Don’t be afraid to ask them what they don’t like or what they’d like to see. For example, if you’re selling homemade pasta in flavors of all kinds, have you thought about the gluten free crowd? It’s important to understand your target market before you go bigger.
Participate In Many – Don’t rely on just one flea market or street fair alone to determine if your product or service is a win-win. What might appeal to one area may not to another.
For first-time entrepreneurs, flea markets will help test the waters and help you get a feel for what consumers think about your wares.
Remember, at Metropolitan Display, we are your one-stop shop for display products and like us on Facebook, follow us on Twitter or connect with us on LinkedIn and get 5% off—just mention your social media interactions to our operators!